{"product_id":"arata-damage-defence-super-shampoo-50ml","title":"Arata - Damage Defence Super Shampoo 50ml","description":"\u003ch2\u003eArata - Damage Defence Super Shampoo 50ml\u003c\/h2\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eArata Damage Defence Super Shampoo™ is a sulphate-free daily shampoo designed to help prevent the everyday hair damage that builds up from washing, water, surfactants and friction. Powered by 1% N-DurHance™ conditioning polymer, panthenol (pro-vitamin B5), hyaluronic acid, plant proteins and arginine, it cleanses scalp and hair while helping to reduce friction, cuticle lifting and moisture loss – leaving hair softer, smoother and easier to detangle. This 50ml size is ideal for travel, the gym bag or trying the formula for the first time.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eProduct Overview\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Arata (India)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e Damage Defence Super Shampoo™\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct type:\u003c\/strong\u003e Sulphate-free daily damage-defence shampoo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml travel \/ trial bottle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair type:\u003c\/strong\u003e All hair and scalp types, including coloured and chemically treated hair (according to Arata)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey actives:\u003c\/strong\u003e 1% N-DurHance™, panthenol, hyaluronic acid, Aurist AGC, hydrolysed soy \u0026amp; pea protein, arginine, piroctone olamine, vitamin E, apple cider vinegar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormula:\u003c\/strong\u003e pH-balanced, derma-tested (as stated by Arata)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Men and women\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eDetailed Description\u003c\/h4\u003e\u003cp\u003eHair damage is rarely caused by heat styling or colouring alone – it accumulates wash after wash as harsh cleansers strip natural lipids and wet hair rubs against itself. Arata's Damage Defence Super Shampoo™ is built around this idea. Its gentle sulphate-free cleansing system lifts away oil, sweat and product build-up without over-stripping, while the patented N-DurHance™ conditioning polymer deposits on weakened areas of the cuticle to reduce friction and improve wet-combing slip.\u003c\/p\u003e\u003cp\u003ePanthenol and hyaluronic acid help hold moisture in the fibre, hydrolysed soy and pea proteins with arginine support the hair's surface, and apple cider vinegar helps keep the formula pH-balanced so the cuticle lies flatter for natural shine. Piroctone olamine and vitamin E help keep the scalp feeling balanced. According to Arata's in-vitro testing, the shampoo helps retain up to 94% of hair keratin during washing and supported an 87% increase in healthy scalp bacteria. Arata is clear that the shampoo protects hair from further damage rather than \"repairing\" it – hair is a non-living fibre.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eWhy Use Arata Damage Defence Super Shampoo?\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eTo wash daily or frequently without leaving hair dry, rough or frizzy\u003c\/li\u003e\n\u003cli\u003eTo help slow the cumulative damage caused by washing and friction\u003c\/li\u003e\n\u003cli\u003eFor a sulphate-free cleanse that still leaves scalp feeling fresh\u003c\/li\u003e\n\u003cli\u003eAs the first step in Arata's Damage Defence routine with the Super Conditioner™ and Super Serum™\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eKey Benefits\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eHelps prevent everyday hair damage from washing, water and friction\u003c\/li\u003e\n\u003cli\u003eHelps reduce cuticle lifting and moisture loss during cleansing\u003c\/li\u003e\n\u003cli\u003eImproves slip for easier wet detangling\u003c\/li\u003e\n\u003cli\u003epH-balanced to support smoothness and shine\u003c\/li\u003e\n\u003cli\u003eHelps support a balanced scalp microbiome without over-stripping (in-vitro, according to Arata)\u003c\/li\u003e\n\u003cli\u003eSuitable for coloured and chemically treated hair\u003c\/li\u003e\n\u003cli\u003eCompact 50ml size – great for travel and trial\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eBest Suited For\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eFrequent and daily hair washers\u003c\/li\u003e\n\u003cli\u003eDry, rough, frizz-prone or weakened hair\u003c\/li\u003e\n\u003cli\u003eColoured, highlighted or chemically treated hair\u003c\/li\u003e\n\u003cli\u003eAnyone travelling who wants their regular shampoo in a carry-on size\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eHow to Use\u003c\/h4\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eWet hair:\u003c\/strong\u003e Thoroughly wet hair and scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDispense:\u003c\/strong\u003e Start with a coin-sized amount.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMassage:\u003c\/strong\u003e Work into the scalp in gentle circular motions for about one minute, letting the lather run through the lengths.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse:\u003c\/strong\u003e Rinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFollow up:\u003c\/strong\u003e Arata recommends following with Damage Defence Super Conditioner™.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eDirections \u0026amp; Safety Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes; if contact occurs, rinse well with clean water.\u003c\/li\u003e\n\u003cli\u003ePatch test before first use if you have sensitive skin or known allergies to any ingredient (the formula contains fragrance).\u003c\/li\u003e\n\u003cli\u003eDiscontinue use if irritation, redness or itching occurs; if it persists, see your doctor or pharmacist.\u003c\/li\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight and keep the cap closed.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients (as listed by Arata):\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1% N-DurHance™ (conditioning polymer)\u003c\/li\u003e\n\u003cli\u003ePanthenol (Pro-Vitamin B5)\u003c\/li\u003e\n\u003cli\u003eHyaluronic Acid (Sodium Hyaluronate)\u003c\/li\u003e\n\u003cli\u003eAurist AGC\u003c\/li\u003e\n\u003cli\u003eHydrolysed Soy Protein \u0026amp; Hydrolysed Pea Protein\u003c\/li\u003e\n\u003cli\u003eArginine\u003c\/li\u003e\n\u003cli\u003ePiroctone Olamine\u003c\/li\u003e\n\u003cli\u003eVitamin E (Tocopheryl Acetate)\u003c\/li\u003e\n\u003cli\u003eApple Cider Vinegar\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFull ingredient list (as published by Arata):\u003c\/strong\u003e Purified Water, Sodium Lauroyl Methyl Isethionate, Alpha Olefin Sulfonate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Divinyldimethicone\/Dimethicone Copolymer, Acrylamidopropyltrimonium Chloride\/Acrylamide Copolymer, Phenoxyethanol, Fragrance, Propylene Glycol, Sodium Chloride, Glycol Distearate, Panthenol, Dimethiconol, Apple Cider Vinegar, Alpha-Glucan Hydroxypropyltrimonium Chloride, Citric Acid, TEA-Dodecylbenzene Sulfonate, Guar Hydroxypropyltrimonium Chloride, Piroctone Olamine, Sodium Hyaluronate, Tocopheryl Acetate, C12-13 Alketh-23, C12-13 Alketh-3, Arginine, Hydrolyzed Pea Protein, Hydrolyzed Soy Protein, Laureth-23, Potassium Sorbate.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePlease check the product packaging for the full and most up-to-date ingredient list before buying and using.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eOther Product Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet quantity:\u003c\/strong\u003e 50ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShelf life:\u003c\/strong\u003e 24 months from date of manufacture (expiry printed on pack)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eSummary\u003c\/h4\u003e\u003cp\u003eArata Damage Defence Super Shampoo™ 50ml is a gentle, sulphate-free, pH-balanced daily shampoo that cleanses without stripping and helps protect hair against the everyday damage caused by washing and friction – in a handy travel-friendly size.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eAvailability at Zilion Online Store\u003c\/h4\u003e\u003cp\u003eArata Damage Defence Super Shampoo™ 50ml is available at Zilion, New Zealand's online store for hair, beauty and grooming. Explore the full \u003ca href=\"\/collections\/arata\"\u003eArata range\u003c\/a\u003e, or browse more \u003ca href=\"\/collections\/shampoo\"\u003eshampoos\u003c\/a\u003e and \u003ca href=\"\/collections\/damaged-hair-repair\"\u003edamaged hair repair\u003c\/a\u003e products at Zilion.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eDelivery Across New Zealand\u003c\/h4\u003e\u003cp\u003eWe deliver nationwide to Auckland, Hamilton, Tauranga, Wellington, Christchurch, Dunedin, Queenstown, Rotorua, Taupo, Napier, Hastings, Nelson, New Plymouth, Palmerston North, Whangarei, Invercargill and everywhere in between. Free NZ shipping on orders over $85.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat is Arata Damage Defence Super Shampoo?\u003c\/strong\u003e\u003cbr\u003eA sulphate-free daily shampoo designed to help prevent everyday hair damage from washing and friction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat size is this bottle?\u003c\/strong\u003e\u003cbr\u003e50ml – a travel and trial size. A 200ml bottle is also available.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs it sulphate-free?\u003c\/strong\u003e\u003cbr\u003eYes, Arata describes it as using a sulphate-free cleansing system.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan I use it every day?\u003c\/strong\u003e\u003cbr\u003eYes, Arata says it is made for daily and frequent washing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWill it dry out my hair?\u003c\/strong\u003e\u003cbr\u003eIt is designed to cleanse without over-stripping natural lipids, so hair should not feel dry or frizzy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes it repair damaged hair?\u003c\/strong\u003e\u003cbr\u003eArata states it helps protect against further damage; hair fibre itself cannot heal.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat is N-DurHance™?\u003c\/strong\u003e\u003cbr\u003eA patented conditioning polymer that deposits on weakened areas of the cuticle to reduce friction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs it safe for coloured hair?\u003c\/strong\u003e\u003cbr\u003eYes, Arata says it is suitable for coloured and chemically treated hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes it contain silicones?\u003c\/strong\u003e\u003cbr\u003eYes, it contains light dimethicone-based conditioners that improve slip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes it contain fragrance?\u003c\/strong\u003e\u003cbr\u003eYes, fragrance is listed in the ingredients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs it suitable for men and women?\u003c\/strong\u003e\u003cbr\u003eYes, it is a unisex formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow much should I use?\u003c\/strong\u003e\u003cbr\u003eA coin-sized amount is enough for most hair lengths.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow long should I massage it in?\u003c\/strong\u003e\u003cbr\u003eAbout one minute, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat conditioner should I pair it with?\u003c\/strong\u003e\u003cbr\u003eArata recommends Damage Defence Super Conditioner™.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs it good for frizzy hair?\u003c\/strong\u003e\u003cbr\u003eBy reducing friction and cuticle lifting during washing, it helps minimise frizz.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes it help the scalp?\u003c\/strong\u003e\u003cbr\u003eAccording to Arata's in-vitro testing it supports a balanced scalp microbiome.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs it pH-balanced?\u003c\/strong\u003e\u003cbr\u003eYes, the formula is pH-balanced to help the cuticle lie flat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan I take it on a plane?\u003c\/strong\u003e\u003cbr\u003eAt 50ml it fits within typical carry-on liquid limits – check your airline's rules.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhere is it made?\u003c\/strong\u003e\u003cbr\u003eIn India.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDo you deliver across New Zealand?\u003c\/strong\u003e\u003cbr\u003eYes, nationwide, with free NZ shipping on orders over $85.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eSEO Keywords\u003c\/h4\u003e\u003cp\u003eArata NZ, Arata shampoo NZ, Arata Damage Defence Super Shampoo NZ, Arata Super Shampoo 50ml, sulphate free shampoo NZ, sulfate free shampoo New Zealand, damaged hair shampoo NZ, daily shampoo NZ, frizz control shampoo NZ, travel size shampoo NZ, shampoo for coloured hair NZ, pH balanced shampoo NZ, hyaluronic acid shampoo NZ, panthenol shampoo NZ, unisex shampoo NZ, Indian haircare NZ, buy Arata online NZ, damage defence shampoo NZ, shampoo Auckland, sulphate free shampoo Auckland, shampoo Hamilton, damaged hair shampoo Hamilton, shampoo Wellington, frizz shampoo Wellington, shampoo Christchurch, travel shampoo Christchurch, shampoo Queenstown, shampoo Rotorua, shampoo Taupo, shampoo Dunedin, haircare Dunedin, shampoo Tauranga, shampoo Napier, shampoo Hastings, shampoo Nelson, shampoo New Plymouth, shampoo Palmerston North, shampoo Whangarei, shampoo Invercargill, best shampoo for damaged hair NZ, gentle shampoo NZ, mini shampoo NZ, shampoo for dry hair NZ, shampoo for frizzy hair NZ, keratin protection shampoo NZ, scalp friendly shampoo NZ, men's shampoo NZ, women's shampoo NZ, Zilion haircare, Zilion Arata, haircare online New Zealand, Arata price NZ, Damage Defence Super Shampoo price NZ, Arata Super Shampoo travel size NZ, salon quality shampoo NZ.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":67656118534370,"sku":"ZARAT0001","price":14.1,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/3491\/2738\/files\/DamageDefenceSuperShampoo_50ml_ea18d2ed-fd44-4fd0-9307-8989ad01d5ec.webp?v=1792275779","url":"https:\/\/www.zilion.co.nz\/products\/arata-damage-defence-super-shampoo-50ml","provider":"Zilion","version":"1.0","type":"link"}