{"product_id":"arata-medium-hold-styling-cream-100ml","title":"Arata - Medium Hold Styling Cream 100ml","description":"\u003ch2\u003eArata - Medium Hold Styling Cream 100ml\u003c\/h2\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eArata Medium Hold Styling Cream offers flexible, buildable hold and a soft, natural finish for everyday styles that look effortless and still move. Luviquat® Supreme gives humidity-resistant hold you can rework through the day, while conditioning agents smooth frizz and flyaways. Niacinamide, panthenol, hyaluronic acid, argan oil and a UV filter care for your hair as you style. The 100ml jar is the everyday size.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eProduct Overview\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Arata (India)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e Medium Hold Styling Cream\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct type:\u003c\/strong\u003e Medium-hold hair styling cream\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold:\u003c\/strong\u003e Medium, flexible, buildable – up to 48 hours (in-vitro, according to Arata)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Natural, non-sticky; no crunch or cast\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair type:\u003c\/strong\u003e All hair types\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey actives:\u003c\/strong\u003e Luviquat® Supreme, niacinamide, panthenol, hyaluronic acid, argan oil, Benzophenone-4\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eDetailed Description\u003c\/h4\u003e\u003cp\u003eIf gels feel too stiff and waxes too greasy, a styling cream is the in-between. Arata's Medium Hold Styling Cream uses the cationic styling polymer Luviquat® Supreme to form a light, flexible film that holds shape, resists humidity and can be restyled with your fingers during the day. Conditioning agents smooth the cuticle to reduce frizz and flyaways, and humectants help keep moisture in – Arata reports up to 48-hour medium hold and a 24-hour softness boost in in-vitro testing on natural hair tresses, plus a 92% moisture lock.\u003c\/p\u003e\u003cp\u003eThe formula is enriched with niacinamide and panthenol to help reduce breakage from daily styling, hyaluronic acid and argan oil for softness and hydration, and a UV filter (Benzophenone-4) to help protect against sun damage and colour fading. Water-soluble styling agents mean it rinses out easily with minimal build-up.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eWhy Use Arata Medium Hold Styling Cream?\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eFor natural, touchable styles with reliable control\u003c\/li\u003e\n\u003cli\u003eTo smooth frizz and flyaways without stiffness\u003c\/li\u003e\n\u003cli\u003eFor hold that adapts and can be restyled\u003c\/li\u003e\n\u003cli\u003eFor styling with conditioning and UV care\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eKey Benefits\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMedium, flexible and buildable hold\u003c\/li\u003e\n\u003cli\u003eNatural, non-shiny, non-sticky finish\u003c\/li\u003e\n\u003cli\u003eSmooths frizz and flyaways\u003c\/li\u003e\n\u003cli\u003eHumidity-resistant hold\u003c\/li\u003e\n\u003cli\u003eHydrating hyaluronic acid and argan oil\u003c\/li\u003e\n\u003cli\u003eNiacinamide and panthenol help reduce styling breakage\u003c\/li\u003e\n\u003cli\u003eRinses out easily with low build-up\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eBest Suited For\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eShort to medium hair\u003c\/li\u003e\n\u003cli\u003eTextured crops, side parts, quiffs and casual styles\u003c\/li\u003e\n\u003cli\u003eWavy, thick or frizz-prone hair\u003c\/li\u003e\n\u003cli\u003eMen and women wanting soft, natural hold\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eHow to Use\u003c\/h4\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrep:\u003c\/strong\u003e Start with damp or dry hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDispense:\u003c\/strong\u003e Take a coin-sized amount onto your palm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpread:\u003c\/strong\u003e Rub between palms to distribute evenly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply:\u003c\/strong\u003e Work through hair, adding more to build hold if needed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Shape with fingers or a comb.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eDirections \u0026amp; Safety Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eFor external use on hair only. Avoid contact with eyes; rinse with water if contact occurs.\u003c\/li\u003e\n\u003cli\u003ePatch test first if you have sensitive skin or allergies (contains fragrance and argan oil).\u003c\/li\u003e\n\u003cli\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003cli\u003eRinses out with regular shampoo.\u003c\/li\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight. Keep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients (as listed by Arata):\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLuviquat® Supreme (Polyquaternium-68)\u003c\/li\u003e\n\u003cli\u003eNiacinamide\u003c\/li\u003e\n\u003cli\u003ePanthenol (Pro-Vitamin B5)\u003c\/li\u003e\n\u003cli\u003eHyaluronic Acid\u003c\/li\u003e\n\u003cli\u003eArgan Oil\u003c\/li\u003e\n\u003cli\u003eBenzophenone-4 (UV filter)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFull ingredient list (as published by Arata):\u003c\/strong\u003e Aqua, Glycerin, Octylacrylamide\/Acrylates\/Butylaminoethyl Methacrylate Copolymer, Cetyl Alcohol, Cetearyl Olivate (and) Sorbitan Olivate, Glyceryl Stearate, Isopropyl Myristate, Sodium Hydroxide, Capric\/Caprylic Triglyceride, Propanediol, Phenoxyethanol \u0026amp; Ethylhexylglycerin, Polyquaternium-68, Polyquaternium-7, Niacinamide, Panthenol, Fragrance, Benzophenone-4, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Hyaluronic Acid, Argania Spinosa Kernel (Argan) Oil.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePlease check the product packaging for the full and most up-to-date ingredient list before buying and using.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eOther Product Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet quantity:\u003c\/strong\u003e 100ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShelf life:\u003c\/strong\u003e 24 months from date of manufacture (expiry printed on pack)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eSummary\u003c\/h4\u003e\u003cp\u003eArata Medium Hold Styling Cream 100ml gives flexible, humidity-resistant hold with a natural finish, smooths frizz and nourishes hair with argan oil, hyaluronic acid, niacinamide and panthenol – an easy everyday styler for any hair type.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eAvailability at Zilion Online Store\u003c\/h4\u003e\u003cp\u003eArata Medium Hold Styling Cream 100ml is available at Zilion, New Zealand's online store for hair, beauty and grooming. Shop the full \u003ca href=\"\/collections\/arata\"\u003eArata range\u003c\/a\u003e, or explore more \u003ca href=\"\/collections\/styling-cream\"\u003estyling creams\u003c\/a\u003e and \u003ca href=\"\/collections\/hair-styling-products\"\u003ehair styling products\u003c\/a\u003e at Zilion.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eDelivery Across New Zealand\u003c\/h4\u003e\u003cp\u003eWe deliver nationwide to Auckland, Hamilton, Tauranga, Wellington, Christchurch, Dunedin, Queenstown, Rotorua, Taupo, Napier, Hastings, Nelson, New Plymouth, Palmerston North, Whangarei, Invercargill and everywhere in between. Free NZ shipping on orders over $85.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat hold level is it?\u003c\/strong\u003e\u003cbr\u003eMedium, flexible and buildable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat finish does it leave?\u003c\/strong\u003e\u003cbr\u003eA natural, low-shine finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWill it weigh hair down?\u003c\/strong\u003e\u003cbr\u003eNo, it forms a light film.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan I restyle it?\u003c\/strong\u003e\u003cbr\u003eYes, the hold stays flexible.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes it help frizz?\u003c\/strong\u003e\u003cbr\u003eYes, it smooths frizz and flyaways.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWill it build up?\u003c\/strong\u003e\u003cbr\u003eArata says the styling agents are water-soluble and rinse out easily.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan I use it on damp hair?\u003c\/strong\u003e\u003cbr\u003eYes, on damp or dry hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow long does the hold last?\u003c\/strong\u003e\u003cbr\u003eUp to 48 hours in Arata's in-vitro testing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes it resist humidity?\u003c\/strong\u003e\u003cbr\u003eYes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs it greasy?\u003c\/strong\u003e\u003cbr\u003eNo, it is lightweight and non-sticky.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat nourishing ingredients does it contain?\u003c\/strong\u003e\u003cbr\u003eArgan oil, hyaluronic acid, niacinamide and panthenol.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes it have UV protection?\u003c\/strong\u003e\u003cbr\u003eIt includes a UV filter for hair (Benzophenone-4).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs it unisex?\u003c\/strong\u003e\u003cbr\u003eYes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs it good for thick hair?\u003c\/strong\u003e\u003cbr\u003eYes, simply build up the amount for extra control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes it contain fragrance?\u003c\/strong\u003e\u003cbr\u003eYes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow much should I use?\u003c\/strong\u003e\u003cbr\u003eA coin-sized amount to start.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat size is it?\u003c\/strong\u003e\u003cbr\u003e100ml; a 50ml travel size is also available.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow is it different from the gel?\u003c\/strong\u003e\u003cbr\u003eThe cream gives natural, medium hold; the gel gives a strong, glossy wet look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhere is it made?\u003c\/strong\u003e\u003cbr\u003eIn India.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDo you deliver across New Zealand?\u003c\/strong\u003e\u003cbr\u003eYes, nationwide, with free NZ shipping on orders over $85.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eSEO Keywords\u003c\/h4\u003e\u003cp\u003eArata NZ, Arata styling cream NZ, Arata Medium Hold Styling Cream 100ml, hair styling cream NZ, medium hold cream NZ, natural finish styling NZ, men's styling cream NZ, women's styling cream NZ, anti frizz styling cream NZ, flexible hold cream NZ, argan oil styling cream NZ, hair cream New Zealand, hair styling products NZ, Indian grooming NZ, buy Arata online NZ, styling cream Auckland, men's styling Auckland, styling cream Hamilton, styling cream Wellington, styling cream Christchurch, styling cream Queenstown, styling cream Rotorua, styling cream Taupo, styling cream Dunedin, styling cream Tauranga, styling cream Napier, styling cream Hastings, styling cream Nelson, styling cream New Plymouth, styling cream Palmerston North, styling cream Whangarei, styling cream Invercargill, best styling cream NZ, matte styling cream NZ, humidity resistant styling NZ, frizz control cream NZ, Zilion grooming, Zilion Arata, styling online New Zealand, Arata price NZ, Styling Cream price NZ, buildable hold NZ, textured hair styling NZ, men's grooming NZ, wavy hair styling cream NZ, thick hair styling cream NZ, non sticky hair cream NZ, everyday hair styling NZ, soft hold cream NZ, Arata styling cream 100ml NZ, Arata styling cream 100ml New Zealand, buy Arata styling cream 100ml online, Arata styling cream 100ml Auckland, Arata styling cream 100ml Christchurch, Arata styling cream 100ml Wellington, genuine Arata products NZ, Arata stockist NZ, Arata India NZ.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":67656134525154,"sku":"ZARAT0017","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/3491\/2738\/files\/Medium_Hold_Styling_Cream_100ml_294e117b-10cb-40e4-a4c7-57334416caa5.webp?v=1792276759","url":"https:\/\/www.zilion.co.nz\/products\/arata-medium-hold-styling-cream-100ml","provider":"Zilion","version":"1.0","type":"link"}