{"product_id":"arata-medium-hold-styling-cream-50ml","title":"Arata - Medium Hold Styling Cream 50ml","description":"\u003ch2\u003eArata - Medium Hold Styling Cream 50ml\u003c\/h2\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eArata Medium Hold Styling Cream gives flexible, buildable hold with a natural, touchable finish – perfect for effortless everyday styles that still move. Powered by Luviquat® Supreme for humidity-resistant hold, it also smooths frizz and flyaways and cares for hair with niacinamide, panthenol, hyaluronic acid, argan oil and a UV filter. It is lightweight, non-sticky and washes out easily. This 50ml size is ideal for travel and trial.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eProduct Overview\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Arata (India)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e Medium Hold Styling Cream\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct type:\u003c\/strong\u003e Medium-hold hair styling cream\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml travel \/ trial size\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold:\u003c\/strong\u003e Medium, flexible and buildable – up to 48 hours (in-vitro, according to Arata)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Natural, non-sticky; no crunch or cast\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair type:\u003c\/strong\u003e All hair types\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey actives:\u003c\/strong\u003e Luviquat® Supreme, niacinamide, panthenol, hyaluronic acid, argan oil, Benzophenone-4\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eDetailed Description\u003c\/h4\u003e\u003cp\u003eStyling creams sit between a pomade and a leave-in: they shape and control without a stiff, shiny look. Arata's Medium Hold Styling Cream uses Luviquat® Supreme, a cationic styling polymer, to create a light film that holds shape, resists humidity and lets you restyle through the day. Conditioning agents smooth the cuticle to tame frizz and flyaways, while humectants help lock in moisture – Arata reports a 24-hour softness boost and up to 48-hour medium hold in in-vitro testing on natural hair tresses.\u003c\/p\u003e\u003cp\u003eNiacinamide and panthenol are included to help reduce breakage from styling, hyaluronic acid and argan oil add hydration and softness, and Benzophenone-4 provides a UV filter to help limit sun damage and colour fading. The styling agents are water-soluble, so the cream rinses out easily with low build-up.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eWhy Use Arata Medium Hold Styling Cream?\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eFor natural, textured or messy styles with control\u003c\/li\u003e\n\u003cli\u003eTo tame frizz and flyaways without stiffness\u003c\/li\u003e\n\u003cli\u003eFor hold you can restyle during the day\u003c\/li\u003e\n\u003cli\u003eFor styling with conditioning and UV care\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eKey Benefits\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMedium, flexible and buildable hold\u003c\/li\u003e\n\u003cli\u003eNatural, non-shiny, non-sticky finish\u003c\/li\u003e\n\u003cli\u003eSmooths frizz and flyaways\u003c\/li\u003e\n\u003cli\u003eHumidity-resistant film\u003c\/li\u003e\n\u003cli\u003eMoisturising with hyaluronic acid and argan oil\u003c\/li\u003e\n\u003cli\u003eNiacinamide and panthenol help reduce styling breakage\u003c\/li\u003e\n\u003cli\u003eWater-soluble – rinses out easily\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eBest Suited For\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eShort to medium hair needing natural control\u003c\/li\u003e\n\u003cli\u003eTextured crops, side parts and casual quiffs\u003c\/li\u003e\n\u003cli\u003eWavy or frizz-prone hair\u003c\/li\u003e\n\u003cli\u003eMen and women wanting soft, movable hold\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eHow to Use\u003c\/h4\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrep:\u003c\/strong\u003e Start with damp or dry hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDispense:\u003c\/strong\u003e Take a coin-sized amount onto your palm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpread:\u003c\/strong\u003e Rub between palms to distribute evenly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply:\u003c\/strong\u003e Work through hair, adding more if needed to build hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Shape with fingers or a comb.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eDirections \u0026amp; Safety Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eFor external use on hair only. Avoid contact with eyes; rinse with water if contact occurs.\u003c\/li\u003e\n\u003cli\u003ePatch test first if you have sensitive skin or allergies (contains fragrance and argan oil).\u003c\/li\u003e\n\u003cli\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003cli\u003eRinses out with regular shampoo.\u003c\/li\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight. Keep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003eKey ingredients (as listed by Arata):\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLuviquat® Supreme (Polyquaternium-68)\u003c\/li\u003e\n\u003cli\u003eNiacinamide\u003c\/li\u003e\n\u003cli\u003ePanthenol (Pro-Vitamin B5)\u003c\/li\u003e\n\u003cli\u003eHyaluronic Acid\u003c\/li\u003e\n\u003cli\u003eArgan Oil\u003c\/li\u003e\n\u003cli\u003eBenzophenone-4 (UV filter)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFull ingredient list (as published by Arata):\u003c\/strong\u003e Aqua, Glycerin, Octylacrylamide\/Acrylates\/Butylaminoethyl Methacrylate Copolymer, Cetyl Alcohol, Cetearyl Olivate (and) Sorbitan Olivate, Glyceryl Stearate, Isopropyl Myristate, Sodium Hydroxide, Capric\/Caprylic Triglyceride, Propanediol, Phenoxyethanol \u0026amp; Ethylhexylglycerin, Polyquaternium-68, Polyquaternium-7, Niacinamide, Panthenol, Fragrance, Benzophenone-4, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Hyaluronic Acid, Argania Spinosa Kernel (Argan) Oil.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePlease check the product packaging for the full and most up-to-date ingredient list before buying and using.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eOther Product Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet quantity:\u003c\/strong\u003e 50ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShelf life:\u003c\/strong\u003e 24 months from date of manufacture (expiry printed on pack)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eSummary\u003c\/h4\u003e\u003cp\u003eArata Medium Hold Styling Cream 50ml provides flexible, humidity-resistant hold with a natural finish, smooths frizz and nourishes hair with argan oil, hyaluronic acid, niacinamide and panthenol – in a handy travel size.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eAvailability at Zilion Online Store\u003c\/h4\u003e\u003cp\u003eArata Medium Hold Styling Cream 50ml is available at Zilion, New Zealand's online store for hair, beauty and grooming. Shop the full \u003ca href=\"\/collections\/arata\"\u003eArata range\u003c\/a\u003e, or explore more \u003ca href=\"\/collections\/styling-cream\"\u003estyling creams\u003c\/a\u003e and \u003ca href=\"\/collections\/mens-hair-styling\"\u003emen's hair styling\u003c\/a\u003e at Zilion.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eDelivery Across New Zealand\u003c\/h4\u003e\u003cp\u003eWe deliver nationwide to Auckland, Hamilton, Tauranga, Wellington, Christchurch, Dunedin, Queenstown, Rotorua, Taupo, Napier, Hastings, Nelson, New Plymouth, Palmerston North, Whangarei, Invercargill and everywhere in between. Free NZ shipping on orders over $85.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat hold does it give?\u003c\/strong\u003e\u003cbr\u003eMedium, flexible and buildable hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat finish does it give?\u003c\/strong\u003e\u003cbr\u003eA natural, non-shiny finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWill it weigh my hair down?\u003c\/strong\u003e\u003cbr\u003eNo, the polymers form a light film without heavy coating.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan I restyle during the day?\u003c\/strong\u003e\u003cbr\u003eYes, the hold is flexible, not stiff.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes it control frizz?\u003c\/strong\u003e\u003cbr\u003eYes, it smooths the cuticle to reduce frizz and flyaways.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes it cause build-up?\u003c\/strong\u003e\u003cbr\u003eArata says its styling agents are water-soluble and wash out easily.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWet or dry hair?\u003c\/strong\u003e\u003cbr\u003eEither – damp or dry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow long does it hold?\u003c\/strong\u003e\u003cbr\u003eUp to 48 hours in Arata's in-vitro testing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs it humidity-resistant?\u003c\/strong\u003e\u003cbr\u003eYes, the film helps resist humidity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs it sticky?\u003c\/strong\u003e\u003cbr\u003eNo, it is non-sticky.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes it contain argan oil?\u003c\/strong\u003e\u003cbr\u003eYes, along with hyaluronic acid.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes it protect from UV?\u003c\/strong\u003e\u003cbr\u003eIt contains Benzophenone-4, a UV filter.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan women use it?\u003c\/strong\u003e\u003cbr\u003eYes, it is unisex.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs it good for wavy hair?\u003c\/strong\u003e\u003cbr\u003eYes, it helps define waves and tame frizz.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes it contain fragrance?\u003c\/strong\u003e\u003cbr\u003eYes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow much should I use?\u003c\/strong\u003e\u003cbr\u003eA coin-sized amount, building up as needed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat size is it?\u003c\/strong\u003e\u003cbr\u003e50ml; a 100ml size is also available.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCream or gel?\u003c\/strong\u003e\u003cbr\u003eChoose the cream for natural medium hold; the Strong Hold Styling Gel for glossy, firm hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhere is it made?\u003c\/strong\u003e\u003cbr\u003eIn India.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDo you deliver across New Zealand?\u003c\/strong\u003e\u003cbr\u003eYes, nationwide, with free NZ shipping on orders over $85.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eSEO Keywords\u003c\/h4\u003e\u003cp\u003eArata NZ, Arata styling cream NZ, Arata Medium Hold Styling Cream 50ml, hair styling cream NZ, medium hold cream NZ, natural finish styling NZ, men's styling cream NZ, women's styling cream NZ, anti frizz styling cream NZ, flexible hold cream NZ, argan oil styling cream NZ, travel size styling cream NZ, hair cream New Zealand, hair styling products NZ, Indian grooming NZ, buy Arata online NZ, styling cream Auckland, men's styling Auckland, styling cream Hamilton, styling cream Wellington, styling cream Christchurch, styling cream Queenstown, styling cream Rotorua, styling cream Taupo, styling cream Dunedin, styling cream Tauranga, styling cream Napier, styling cream Hastings, styling cream Nelson, styling cream New Plymouth, styling cream Palmerston North, styling cream Whangarei, styling cream Invercargill, best styling cream NZ, matte styling cream NZ, humidity resistant styling NZ, frizz control cream NZ, Zilion grooming, Zilion Arata, styling online New Zealand, Arata price NZ, Styling Cream price NZ, buildable hold NZ, textured hair styling NZ, men's grooming NZ, mini styling cream NZ, wavy hair styling cream NZ, non sticky hair cream NZ, everyday hair styling NZ, soft hold cream NZ, Arata styling cream 50ml NZ, Arata styling cream 50ml New Zealand, buy Arata styling cream 50ml online, Arata styling cream 50ml Auckland, Arata styling cream 50ml Christchurch, Arata styling cream 50ml Wellington, genuine Arata products NZ, Arata stockist NZ.\u003c\/p\u003e","brand":"Arata","offers":[{"title":"Default Title","offer_id":67656133214434,"sku":"ZARAT0016","price":19.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/3491\/2738\/files\/MediumHoldStylingCream_50ml_404a51fa-1c25-460b-a1e8-9f7b6cfe3d7b.webp?v=1792243730","url":"https:\/\/www.zilion.co.nz\/products\/arata-medium-hold-styling-cream-50ml","provider":"Zilion","version":"1.0","type":"link"}