{"product_id":"echosline-echos-permanent-colour-100g-11-72-superlight-blonde-brown-violet","title":"Echosline - Echos Permanent Colour 100g 11.72 Superlight Blonde Brown Violet","description":"\u003ch2\u003eEchosline - Echos Permanent Colour 100g 11.72 Superlight Blonde Brown Violet\u003c\/h2\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eEchosline Echos Permanent Colour 100g in shade 11.72 Superlight Blonde Brown Violet is a superlight blonde (level 11) professional permanent hair colour cream with a brown-violet reflect - chocolate with a cool plum nuance. Vegan, PPD-free and resorcinol-free, it delivers intense, shiny, long-lasting colour, while green tea extract, tsubaki oil and date oil help care for the hair fibre. Mix with Echos Colour Cream Developer for predictable salon results.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eProduct Overview\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Echosline (Italy)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Echos Color \/ Echos Colour\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 11.72 Superlight Blonde Brown Violet\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTone family:\u003c\/strong\u003e Brown violet - superlight blonde (level 11)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct type:\u003c\/strong\u003e Permanent oxidative hair colour cream (brown violet shade)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 100g tube\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormula:\u003c\/strong\u003e 100% vegan, PPD-free, resorcinol-free; with green tea extract, tsubaki oil and date oil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrey coverage:\u003c\/strong\u003e Limited - high-lift shade\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing:\u003c\/strong\u003e 1:1.5 with Echos Colour Cream Developer (e.g. 50g + 75g)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Plum-chocolate and cool brunettes, and tempering yellow at lighter levels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in:\u003c\/strong\u003e Italy, in sustainable, environmentally friendly packaging\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eDetailed Description\u003c\/h4\u003e\u003cp\u003eEchos Color is Echosline's permanent colour system for professional colourists, and 11.72 Superlight Blonde Brown Violet is its brown violet shade with a brown-violet reflect - chocolate with a cool plum nuance. The rich cream is free from PPD (para-phenylenediamine) and resorcinol and is 100% vegan, with high shine and long-lasting results.\u003c\/p\u003e\u003cp\u003eFor shade 11.72: 11.72 is a superlight high-lift shade, so its grey coverage is more translucent than the darker levels. On hair with more than about 30% grey, choose a level 10 shade or add a natural shade following the Echosline colour chart.\u003c\/p\u003e\u003cp\u003eCare ingredients are built into the colour cream: green tea extract acts as an antioxidant, tsubaki (camellia) oil helps protect and add shine, and date oil helps remineralise the hair, so colour looks vibrant and feels soft.\u003c\/p\u003e\u003cp\u003eAll Echos shades are intermixable, so 11.72 can be combined with other Echos shades, correctors and Clear to create bespoke tones. Other Echos shades, correctors and superlighteners are available as separate products at Zilion.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eWhy Use Echos Permanent Colour 11.72?\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e11.72 Superlight Blonde Brown Violet: a brown-violet reflect - chocolate with a cool plum nuance\u003c\/li\u003e\n\u003cli\u003ePPD-free and resorcinol-free permanent colour\u003c\/li\u003e\n\u003cli\u003e100% vegan formula made in Italy\u003c\/li\u003e\n\u003cli\u003eIntermixable with the full Echos shade range\u003c\/li\u003e\n\u003cli\u003eCaring botanical oils and green tea extract for shine and softness\u003c\/li\u003e\n\u003cli\u003ePairs with Echos Colour Cream Developer in 7 to 40 vol\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eKey Benefits\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eIntense, long-lasting, shiny brown violet results\u003c\/li\u003e\n\u003cli\u003ePredictable, reproducible results thanks to clear mixing ratios\u003c\/li\u003e\n\u003cli\u003eEven coverage of grey and white hair (standard shades)\u003c\/li\u003e\n\u003cli\u003eHelps keep hair soft and conditioned during colouring\u003c\/li\u003e\n\u003cli\u003eSustainable packaging\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eBest Suited For\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eProfessional hairdressers and colour technicians\u003c\/li\u003e\n\u003cli\u003ePlum-chocolate and cool brunettes, and tempering yellow at lighter levels\u003c\/li\u003e\n\u003cli\u003eSalons looking for a vegan, PPD-free and resorcinol-free colour line\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eHow to Use\u003c\/h4\u003e\u003col\u003e\n\u003cli\u003eCarry out an allergy alert (patch) test 48 hours before EVERY colour service, even if the client has used hair colour before, and a strand test to confirm the result.\u003c\/li\u003e\n\u003cli\u003ePut on suitable gloves. Weigh the colour and developer into a non-metallic bowl. \u003cstrong\u003eMixing 11.72:\u003c\/strong\u003e Mix 11.72 1 part colour to 1.5 parts Echos Colour Cream Developer (e.g. 50g + 75g): 10 vol for tone-on-tone or darker, 20 vol for grey coverage and 1-2 levels of lift, 30-40 vol for more lift. It is intermixable with other Echos shades.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eToning \/ pre-lightening:\u003c\/strong\u003e 11.72 is for high lift on natural hair around level 7 or lighter with 30-40 vol. It will not lift previous tint; pre-lighten darker or coloured hair first and use it to tone afterwards.\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair with a tint brush - to the regrowth for retouches, or roots to ends for a virgin application according to the technique required.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e 30-35 minutes (the full 35 minutes for resistant grey); toning on pre-lightened hair 5-15 minutes. Do not use heat unless specified by the manufacturer.\u003c\/li\u003e\n\u003cli\u003eEmulsify with a little warm water, rinse thoroughly, then shampoo and condition with a colour-care shampoo and mask.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eDirections \u0026amp; Safety Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor professional use only.\u003c\/strong\u003e Read and follow the instructions and warnings on the pack.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair colourants can cause severe allergic reactions.\u003c\/strong\u003e Carry out an allergy alert (skin patch) test 48 hours before every use, even if you have used this or another hair colour before.\u003c\/li\u003e\n\u003cli\u003eAlthough Echos Color is formulated without PPD (para-phenylenediamine) and resorcinol, oxidative hair dyes contain other dye precursors (aromatic amines) that can cause allergic reactions; people with a known allergy to PPD or hair dye may also react to this product. If in doubt, do not use and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eDo not use if the client has a rash on the face, a sensitive, irritated or damaged scalp, has ever had a reaction after colouring their hair, or has had a reaction to a temporary black henna tattoo. Temporary black henna tattoos may increase the risk of allergy.\u003c\/li\u003e\n\u003cli\u003eNot intended for use on persons under 16 years of age.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDo not use to dye eyelashes or eyebrows\u003c\/strong\u003e - this may cause blindness.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes. If the product enters the eyes, rinse immediately and thoroughly with water and seek medical advice. Rinse hair well after application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWear suitable gloves\u003c\/strong\u003e when mixing, applying and rinsing.\u003c\/li\u003e\n\u003cli\u003eContains hydrogen peroxide once mixed with developer: avoid skin and eye contact and use in a well-ventilated area.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeep out of reach of children.\u003c\/strong\u003e Do not swallow. If swallowed, seek medical advice immediately (NZ Poisons Centre 0800 764 766).\u003c\/li\u003e\n\u003cli\u003eMix immediately before use, use a non-metallic bowl and brush, and discard any unused mixture - never store mixed colour in a closed container.\u003c\/li\u003e\n\u003cli\u003eStore tubes tightly closed in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cp\u003eKey ingredients: green tea extract (antioxidant), tsubaki (camellia) oil (protection and shine) and date oil (remineralising), in a vegan, PPD-free and resorcinol-free permanent colour cream base containing oxidative dye precursors. The full INCI ingredient list for shade 11.72 is printed on the tube and carton.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePlease check the product packaging for the full and most up-to-date ingredient list before buying and using.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eSummary\u003c\/h4\u003e\u003cp\u003eEchosline Echos Permanent Colour 100g 11.72 Superlight Blonde Brown Violet is a vegan, PPD-free and resorcinol-free professional brown violet shade with a brown-violet reflect - chocolate with a cool plum nuance. Mixed 1:1.5 with Echos Colour Cream Developer, it suits plum-chocolate and cool brunettes, and tempering yellow at lighter levels - for salons across New Zealand.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eAvailability at Zilion Online Store\u003c\/h4\u003e\u003cp\u003eShop Echos Permanent Colour 11.72 Superlight Blonde Brown Violet and the complete \u003ca href=\"\/collections\/echosline\"\u003eEchosline range\u003c\/a\u003e at Zilion. Other Echos shades, superlighteners and correctors are available as separate products. Pair your shade with \u003ca href=\"\/products\/echosline-echos-colour-cream-developer-150ml\"\u003eEchos Colour Cream Developer 150ml\u003c\/a\u003e or \u003ca href=\"\/products\/echosline-echos-colour-cream-developer-1000ml\"\u003eEchos Colour Cream Developer 1000ml\u003c\/a\u003e (also in our \u003ca href=\"\/collections\/developer\"\u003edeveloper collection\u003c\/a\u003e), and explore more \u003ca href=\"\/collections\/permanent-hair-color\"\u003epermanent hair colour\u003c\/a\u003e. Keep colour fresh with the \u003ca href=\"\/collections\/echosline-colour-care-range\"\u003eEchosline Colour Care range\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eDelivery Across New Zealand\u003c\/h4\u003e\u003cp\u003eWe deliver nationwide to Auckland, Hamilton, Tauranga, Wellington, Christchurch, Dunedin, Queenstown, Rotorua, Taupo, Napier, Hastings, Nelson, New Plymouth, Palmerston North, Whangarei, Invercargill and everywhere in between. Free NZ shipping on orders over $85.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat tone is Echos Permanent Colour 11.72 Superlight Blonde Brown Violet?\u003c\/strong\u003e\u003cbr\u003e11.72 has a brown-violet reflect - chocolate with a cool plum nuance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWho and what does shade 11.72 suit?\u003c\/strong\u003e\u003cbr\u003e11.72 is ideal for plum-chocolate and cool brunettes, and tempering yellow at lighter levels.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes 11.72 cover grey hair?\u003c\/strong\u003e\u003cbr\u003e11.72 is a superlight high-lift shade, so its grey coverage is more translucent than the darker levels. On hair with more than about 30% grey, choose a level 10 shade or add a natural shade following the Echosline colour chart.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow do I mix Echos 11.72?\u003c\/strong\u003e\u003cbr\u003eMix 11.72 1 part colour to 1.5 parts Echos Colour Cream Developer (e.g. 50g + 75g): 10 vol for tone-on-tone or darker, 20 vol for grey coverage and 1-2 levels of lift, 30-40 vol for more lift. It is intermixable with other Echos shades.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDo I need to pre-lighten, and can 11.72 be used for toning?\u003c\/strong\u003e\u003cbr\u003e11.72 is for high lift on natural hair around level 7 or lighter with 30-40 vol. It will not lift previous tint; pre-lighten darker or coloured hair first and use it to tone afterwards.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat level is Echos 11.72?\u003c\/strong\u003e\u003cbr\u003e11.72 is a superlight blonde (level 11) shade - the first number is the depth (level) and the digits after it give the reflect: brown violet.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhich developer should I use?\u003c\/strong\u003e\u003cbr\u003eEchosline Echos Colour Cream Developer: 10 vol (3%) for deposit\/darker, 20 vol (6%) for grey coverage and 1-2 levels of lift, 30-40 vol (9-12%) for more lift; 7 vol (2.1%) for toning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat is the processing time for 11.72?\u003c\/strong\u003e\u003cbr\u003e30-35 minutes (the full 35 minutes for resistant grey); toning on pre-lightened hair takes 5-15 minutes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs Echos Color PPD-free?\u003c\/strong\u003e\u003cbr\u003eYes. Echos Permanent Colour is formulated without PPD (para-phenylenediamine) and without resorcinol.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan people with a PPD allergy use it?\u003c\/strong\u003e\u003cbr\u003eNot without medical advice. It still contains other oxidative dye ingredients that can cause reactions, so a 48-hour allergy alert test is essential and anyone with a known hair dye allergy should consult a doctor first.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDo I need to do a patch test?\u003c\/strong\u003e\u003cbr\u003eYes - an allergy alert (skin patch) test 48 hours before every colour service, even for regular clients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs it vegan?\u003c\/strong\u003e\u003cbr\u003eYes, the Echos Color formula is 100% vegan.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan I intermix 11.72 with other shades?\u003c\/strong\u003e\u003cbr\u003eYes, all Echos Permanent Colour shades, superlighteners and mix tones are intermixable to create custom tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan I use it on eyebrows or eyelashes?\u003c\/strong\u003e\u003cbr\u003eNo. Never use hair colour on eyebrows or eyelashes - it can cause serious eye injury.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat does the formula contain to care for hair?\u003c\/strong\u003e\u003cbr\u003eGreen tea extract as an antioxidant, tsubaki oil for protection and shine, and date oil to help remineralise the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow much colour do I need?\u003c\/strong\u003e\u003cbr\u003eAround 40-60g of colour (one tube is 100g) is typical for a regrowth; longer or thicker hair may need more. Correctors are used in much smaller amounts. Always mix to the stated ratio.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs it for home use?\u003c\/strong\u003e\u003cbr\u003eEchos Permanent Colour is a professional product designed for use by trained hairdressers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhere is it made?\u003c\/strong\u003e\u003cbr\u003eEchosline Echos Color is made in Italy in sustainable, environmentally friendly packaging.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAre other Echos shades available?\u003c\/strong\u003e\u003cbr\u003eYes. Zilion stocks other Echos Permanent Colour shades, superlighteners and correctors as separate products - see our Echosline collection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDo you deliver across New Zealand?\u003c\/strong\u003e\u003cbr\u003eYes, Zilion delivers nationwide from Auckland to Invercargill, with free NZ shipping on orders over $85.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eSEO Keywords\u003c\/h4\u003e\u003cp\u003eEchos Permanent Colour 11.72 Superlight Blonde Brown Violet, Echos Colour 11.72, Echos Color 11.72, Echosline 11.72, Echosline 11.72 NZ, Echos 11.72 100g, Superlight Blonde Brown Violet hair colour NZ, Superlight Blonde Brown Violet hair dye, brown violet hair colour NZ, Violet Brown hair colour NZ, Echosline Superlight Blonde Brown Violet, Echos Permanent Colour NZ, Echosline Echos Color NZ, Echosline hair colour New Zealand, PPD free hair colour NZ, resorcinol free hair dye NZ, vegan hair colour NZ, professional permanent hair colour NZ, Echosline tint NZ, Italian hair colour NZ, buy Echosline online NZ, Zilion Echosline, Echos Colour Cream Developer NZ, salon hair colour New Zealand, Echos 11.72 Auckland, brown violet hair colour Auckland, permanent hair colour Auckland, Echos 11.72 Hamilton, Echosline Hamilton, permanent hair colour Hamilton, Echos 11.72 Wellington, brown violet hair colour Wellington, permanent hair colour Wellington, Echos 11.72 Christchurch, Echosline Christchurch, permanent hair colour Christchurch, Echos 11.72 Queenstown, brown violet hair colour Queenstown, permanent hair colour Queenstown, Echos 11.72 Rotorua, Echosline Rotorua, permanent hair colour Rotorua, Echos 11.72 Taupo, brown violet hair colour Taupo, permanent hair colour Taupo, Echos 11.72 Dunedin, Echosline Dunedin, permanent hair colour Dunedin, Echos 11.72 Tauranga, brown violet hair colour Tauranga, permanent hair colour Tauranga, Echos 11.72 Napier, Echosline Napier, permanent hair colour Napier, Echos 11.72 Hastings, brown violet hair colour Hastings, permanent hair colour Hastings, Echos 11.72 Nelson, Echosline Nelson, permanent hair colour Nelson, Echos 11.72 New Plymouth, brown violet hair colour New Plymouth, permanent hair colour New Plymouth, Echos 11.72 Palmerston North, Echosline Palmerston North, permanent hair colour Palmerston North, Echos 11.72 Whangarei, brown violet hair colour Whangarei, permanent hair colour Whangarei, Echos 11.72 Invercargill, Echosline Invercargill, permanent hair colour Invercargill\u003c\/p\u003e","brand":"Echosline","offers":[{"title":"Default Title","offer_id":67651097100514,"sku":"ZDLMB0098","price":26.45,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/3491\/2738\/files\/GT-802306-519x479.jpg?v=1792201415","url":"https:\/\/www.zilion.co.nz\/products\/echosline-echos-permanent-colour-100g-11-72-superlight-blonde-brown-violet","provider":"Zilion","version":"1.0","type":"link"}