{"product_id":"joico-blonde-life-brightening-masque-150ml","title":"Joico - Blonde Life Brightening Masque 150ml","description":"\u003ch4\u003e\u003cstrong\u003eJoico - Blonde Life Brightening Masque 150ml\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eJoico Blonde Life Brightening Masque 150ml is a deeply nourishing treatment masque designed to restore softness, hydration, and radiant shine to blonde and highlighted hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eA professional brightening formula that replenishes moisture, strengthens strands, and leaves blonde hair luminous, silky, and vibrant.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003e\n\u003cspan\u003eAbout \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003eProduct\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eJoico Blonde Life Brightening Masque is part of Joico’s Blonde Life collection, created to maintain the brilliance of blonde, platinum, and highlighted hair. The 150ml size is perfect for weekly treatments, delivering salon-quality hydration and brightness at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003e\n\u003cspan\u003eDetailed \u003c\/span\u003e\u003cspan\u003eDescription\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eThis masque penetrates deeply to replenish moisture, repair damage, and enhance luminosity. Infused with nourishing ingredients and Joico’s SmartRelease Technology, it strengthens hair, reduces breakage, and preserves colour vibrancy. Ideal for blonde, platinum, or highlighted hair, it ensures strands look fresh, radiant, and full of life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=How_to_brighten_blonde_hair\" style=\"white-space: pre-wrap;\" tabindex=\"0\"\u003eBrightens blonde hair\u003c\/span\u003e for radiant shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=How_to_restore_hair_moisture\" style=\"white-space: pre-wrap;\" tabindex=\"0\"\u003eRestores moisture\u003c\/span\u003e and softness\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=How_to_strengthen_coloured_hair\" style=\"white-space: pre-wrap;\" tabindex=\"0\"\u003eStrengthens strands\u003c\/span\u003e to reduce breakage\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=How_to_preserve_hair_colour\" style=\"white-space: pre-wrap;\" tabindex=\"0\"\u003ePreserves colour vibrancy\u003c\/span\u003e with SmartRelease Technology\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eLightweight masque suitable for weekly use\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eVegan and cruelty-free formulation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003e\n\u003cspan\u003eWhy \u003c\/span\u003e\u003cspan\u003eUse \u003c\/span\u003e\u003cspan\u003eThis \u003c\/span\u003e\u003cspan\u003eProduct\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003ePerfect for individuals with blonde, platinum, or highlighted hair who want to maintain brightness, softness, and shine with a salon-quality treatment masque.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003e\n\u003cspan\u003eHow \u003c\/span\u003e\u003cspan\u003eto \u003c\/span\u003e\u003cspan\u003eUse\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003col role=\"list\" start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eApply to clean, damp hair after shampooing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eDistribute evenly from mid-lengths to ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eLeave in for 3–5 minutes.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eUse 1–2 times per week for best results.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003e\n\u003cspan\u003eIngredients \u003c\/span\u003e\u003cspan\u003eUsed\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eBrightening agents for luminosity\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eSmartRelease Technology for continuous nourishment\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eMoisturizing conditioners for softness and shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIngredient Disclaimer:\u003c\/strong\u003e Always review the ingredient list on the packaging before purchase or use, especially if you have sensitivities or allergies.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003e\n\u003cspan\u003eBest \u003c\/span\u003e\u003cspan\u003eSuited \u003c\/span\u003e\u003cspan\u003eFor\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eBlonde, platinum, or highlighted hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eColour-treated hair needing brightness preservation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eWeekly use for luminous shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eSummary\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eJoico Blonde Life Brightening Masque 150ml delivers a nourishing, brightening treatment that enhances luminosity, protects colour, and restores shine. A trusted salon formula, it’s the ideal choice for maintaining radiant blonde tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eAvailability\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eShop online in New Zealand at \u003cstrong style=\"white-space: pre-wrap;\"\u003e\u003ca href=\"https:\/\/www.zilion.co.nz\/\" title=\"https:\/\/www.zilion.co.nz\/\"\u003eZilion Online Store\u003c\/a\u003e NZ\u003c\/strong\u003e. 100% authentic product. We accept \u003cstrong style=\"white-space: pre-wrap;\"\u003eAfterpay \u0026amp; Zip\u003c\/strong\u003e for flexible payment options.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003e\n\u003cspan\u003eTop \u003c\/span\u003e\u003cspan\u003e20 \u003c\/span\u003e\u003cspan\u003eFAQs \u003c\/span\u003e\u003cspan\u003ewith \u003c\/span\u003e\u003cspan\u003eAnswers\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003col role=\"list\" start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs this masque sulfate-free?\u003c\/strong\u003e Yes, it’s gentle and safe for colour-treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it brighten blonde hair?\u003c\/strong\u003e Yes, it enhances luminosity and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it suitable for platinum hair?\u003c\/strong\u003e Yes, it’s ideal for lightened tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it protect colour?\u003c\/strong\u003e Yes, it preserves vibrancy with SmartRelease Technology.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it cruelty-free?\u003c\/strong\u003e Yes, Joico products are cruelty-free.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it vegan?\u003c\/strong\u003e Yes, formulated without animal-derived ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it add shine?\u003c\/strong\u003e Yes, it restores natural luminosity.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it suitable for professional use?\u003c\/strong\u003e Yes, trusted by salons worldwide.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs the 150ml size economical?\u003c\/strong\u003e Yes, ideal for weekly treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eCan it be used on highlighted hair?\u003c\/strong\u003e Yes, it’s safe and effective.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it reduce breakage?\u003c\/strong\u003e Yes, it strengthens strands.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it eco-friendly?\u003c\/strong\u003e Packaging is recyclable, check details.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it alcohol-free?\u003c\/strong\u003e Yes, formulated with gentle conditioning agents.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eCan it be layered with other products?\u003c\/strong\u003e Yes, works well with Joico Blonde Life range.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it fade colour?\u003c\/strong\u003e No, it helps preserve vibrancy.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it suitable for sensitive scalps?\u003c\/strong\u003e Yes, gentle enough for most users.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it improve elasticity?\u003c\/strong\u003e Yes, proteins enhance hair flexibility.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it leave residue?\u003c\/strong\u003e No, rinses clean with water.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it suitable for weekly use?\u003c\/strong\u003e Yes, designed for regular treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eWhere can I buy it in NZ?\u003c\/strong\u003e Available at Zilion Online Store NZ, 100% authentic.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eKeywords\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eJoico Blonde Life Brightening Masque 150ml NZ, Joico Brightening Hair Masque NZ, Blonde Hair Treatment NZ, Radiance Enhancing Masque NZ, Premium Haircare NZ, Authentic Joico Products NZ, Shop Online NZ Haircare Essentials, Afterpay Joico Masque NZ, Zip Payment Joico Masque NZ, Joico Masque Auckland, Joico Masque Wellington, Joico Masque Christchurch, Joico Masque Hamilton, Joico Masque Tauranga, Joico Masque Dunedin, Joico Masque Palmerston North, Joico Masque Rotorua, Joico Masque Napier, Joico Haircare Products NZ, Joico Haircare Buy Online NZ, Joico Haircare Authentic NZ, Joico Haircare Shop NZ, Joico Masque for Women NZ, Joico Professional Haircare NZ, Joico Masque Essentials NZ.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":47955876446434,"sku":"ZJOI0003","price":46.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/3491\/2738\/files\/Joico-Blonde-Life-Brightening-Masque-150ml_1.webp?v=1784180939","url":"https:\/\/www.zilion.co.nz\/products\/joico-blonde-life-brightening-masque-150ml","provider":"Zilion","version":"1.0","type":"link"}