{"product_id":"joico-blonde-life-brightening-shampoo-300ml","title":"Joico - Blonde Life Brightening Shampoo 300ml","description":"\u003ch4\u003e\u003cstrong\u003eJoico - Blonde Life Brightening Shampoo 300ml\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eJoico Blonde Life Brightening Shampoo 300ml is a sulfate-free shampoo designed to gently cleanse while brightening blonde, platinum, or highlighted hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eA professional brightening formula that removes dulling impurities, enhances luminosity, and leaves blonde hair radiant, soft, and shiny.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eAbout the Product\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eJoico Blonde Life Brightening Shampoo is part of Joico’s Blonde Life collection, formulated specifically for blonde and lightened hair. The 300ml size is perfect for daily use, delivering salon-quality brightness and shine at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eDetailed Description\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eThis brightening shampoo gently removes impurities and buildup that can dull blonde hair. Infused with nourishing ingredients and Joico’s SmartRelease Technology, it enhances luminosity, strengthens strands, and preserves colour vibrancy. Ideal for blonde, platinum, or highlighted hair, it ensures hair looks fresh, radiant, and full of life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eBenefits\u003c\/h4\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=How_to_brighten_blonde_hair\" style=\"white-space: pre-wrap;\" tabindex=\"0\"\u003eBrightens blonde hair\u003c\/span\u003e for radiant shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=How_shampoo_removes_impurities\" style=\"white-space: pre-wrap;\" tabindex=\"0\"\u003eRemoves dulling impurities\u003c\/span\u003e without stripping moisture\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=How_to_preserve_hair_colour\" style=\"white-space: pre-wrap;\" tabindex=\"0\"\u003ePreserves colour vibrancy\u003c\/span\u003e with SmartRelease Technology\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=How_to_strengthen_coloured_hair\" style=\"white-space: pre-wrap;\" tabindex=\"0\"\u003eStrengthens strands\u003c\/span\u003e and reduces breakage\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eGentle sulfate-free cleansing safe for colour-treated hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eVegan and cruelty-free formulation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eWhy Use This Product\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003ePerfect for individuals with blonde, platinum, or highlighted hair who want to maintain brightness, softness, and shine with a salon-quality shampoo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col role=\"list\" start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eApply to wet hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eMassage gently into scalp and hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eRepeat if necessary.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eFor best results, follow with \u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Joico_Blonde_Life_Brightening_Conditioner\" style=\"white-space: pre-wrap;\" tabindex=\"0\"\u003eJoico Blonde Life Brightening Conditioner\u003c\/span\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eIngredients Used\u003c\/h4\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eBrightening agents for luminosity\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eSmartRelease Technology for continuous nourishment\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eGentle cleansing agents for impurity removal\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIngredient Disclaimer:\u003c\/strong\u003e Always review the ingredient list on the packaging before purchase or use, especially if you have sensitivities or allergies.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eBest Suited For\u003c\/h4\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eBlonde, platinum, or highlighted hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eColour-treated hair needing brightness preservation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eDaily use for luminous shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eSummary\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eJoico Blonde Life Brightening Shampoo 300ml delivers a gentle, brightening cleanse that enhances luminosity, protects colour, and restores shine. A trusted salon formula, it’s the ideal choice for maintaining radiant blonde tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eAvailability\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eShop online in New Zealand at \u003cstrong style=\"white-space: pre-wrap;\"\u003e\u003ca href=\"https:\/\/www.zilion.co.nz\/\" title=\"https:\/\/www.zilion.co.nz\/\"\u003eZilion Online Store\u003c\/a\u003e NZ\u003c\/strong\u003e. 100% authentic product. We accept \u003cstrong style=\"white-space: pre-wrap;\"\u003eAfterpay \u0026amp; Zip\u003c\/strong\u003e for flexible payment options.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eTop 20 FAQs with Answers\u003c\/h4\u003e\n\u003col role=\"list\" start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs this shampoo sulfate-free?\u003c\/strong\u003e Yes, it’s gentle and safe for colour-treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it brighten blonde hair?\u003c\/strong\u003e Yes, it enhances luminosity and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it suitable for platinum hair?\u003c\/strong\u003e Yes, it’s ideal for lightened tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it protect colour?\u003c\/strong\u003e Yes, it preserves vibrancy with SmartRelease Technology.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it cruelty-free?\u003c\/strong\u003e Yes, Joico products are cruelty-free.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it vegan?\u003c\/strong\u003e Yes, formulated without animal-derived ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it add shine?\u003c\/strong\u003e Yes, it restores natural luminosity.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it suitable for professional use?\u003c\/strong\u003e Yes, trusted by salons worldwide.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs the 300ml size economical?\u003c\/strong\u003e Yes, ideal for daily use.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eCan it be used on highlighted hair?\u003c\/strong\u003e Yes, it’s safe and effective.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it lather well?\u003c\/strong\u003e Yes, despite being gentle.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it eco-friendly?\u003c\/strong\u003e Packaging is recyclable, check details.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it alcohol-free?\u003c\/strong\u003e Yes, formulated with gentle cleansing agents.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eCan it be layered with other products?\u003c\/strong\u003e Yes, works well with Joico Blonde Life range.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it fade colour?\u003c\/strong\u003e No, it helps preserve vibrancy.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it suitable for sensitive scalps?\u003c\/strong\u003e Yes, gentle enough for most users.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it improve elasticity?\u003c\/strong\u003e Yes, proteins enhance hair flexibility.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it leave residue?\u003c\/strong\u003e No, rinses clean with water.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it suitable for daily use?\u003c\/strong\u003e Yes, designed for everyday cleansing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eWhere can I buy it in NZ?\u003c\/strong\u003e Available at Zilion Online Store NZ, 100% authentic.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eKeywords\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eJoico Blonde Life Brightening Shampoo 300ml NZ, Joico Brightening Shampoo NZ, Blonde Hair Shampoo NZ, Radiance Enhancing Shampoo NZ, Premium Haircare NZ, Authentic Joico Products NZ, Shop Online NZ Haircare Essentials, Afterpay Joico Shampoo NZ, Zip Payment Joico Shampoo NZ, Joico Shampoo Auckland, Joico Shampoo Wellington, Joico Shampoo Christchurch, Joico Shampoo Hamilton, Joico Shampoo Tauranga, Joico Shampoo Dunedin, Joico Shampoo Palmerston North, Joico Shampoo Rotorua, Joico Shampoo Napier, Joico Haircare Products NZ, Joico Haircare Buy Online NZ, Joico Haircare Authentic NZ, Joico Haircare Shop NZ, Joico Shampoo for Women NZ, Joico Professional Haircare NZ, Joico Shampoo Large Size NZ, Joico Haircare Essentials NZ.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":47955876544738,"sku":"ZJOI0004","price":44.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/3491\/2738\/files\/Joico_Blonde_Life_Brightening_Shampoo_300ml_-_Kess_Hair_and_Beauty-1706220.webp?v=1783830335","url":"https:\/\/www.zilion.co.nz\/products\/joico-blonde-life-brightening-shampoo-300ml","provider":"Zilion","version":"1.0","type":"link"}