{"product_id":"joico-blonde-life-violet-shampoo-300ml","title":"Joico - Blonde Life Violet Shampoo 300ml","description":"\u003ch4\u003e\u003cstrong\u003eJoico - Blonde Life Violet Shampoo 300ml\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eJoico Blonde Life Violet Shampoo 300ml is a toning shampoo designed to neutralize brassy and yellow tones in blonde, platinum, or highlighted hair while gently cleansing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eA professional violet-pigmented formula that brightens cool blonde tones, preserves colour vibrancy, and leaves hair soft, shiny, and refreshed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eAbout the Product\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eJoico Blonde Life Violet Shampoo is part of Joico’s Blonde Life collection, formulated specifically for blonde and lightened hair. The 300ml size is perfect for regular use, delivering salon-quality toning and shine at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eDetailed Description\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eThis violet shampoo gently removes impurities while depositing purple pigments that counteract unwanted yellow and brassy tones. Infused with nourishing ingredients and Joico’s SmartRelease Technology, it protects colour vibrancy, strengthens hair, and enhances shine. Ideal for maintaining cool blonde tones, it ensures hair looks luminous and salon-fresh between visits.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eBenefits\u003c\/h4\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=How_to_neutralize_brassy_hair\" style=\"white-space: pre-wrap;\" tabindex=\"0\"\u003eNeutralizes brassy tones\u003c\/span\u003e in blonde and highlighted hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=How_to_preserve_hair_colour\" style=\"white-space: pre-wrap;\" tabindex=\"0\"\u003ePreserves colour vibrancy\u003c\/span\u003e with advanced technology\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=How_to_strengthen_coloured_hair\" style=\"white-space: pre-wrap;\" tabindex=\"0\"\u003eStrengthens strands\u003c\/span\u003e with nourishing ingredients\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=How_to_restore_hair_shine\" style=\"white-space: pre-wrap;\" tabindex=\"0\"\u003eRestores softness and shine\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eGentle cleansing safe for colour-treated hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eVegan and cruelty-free formulation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eWhy Use This Product\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003ePerfect for individuals with blonde, platinum, or highlighted hair who want to maintain cool tones, reduce brassiness, and preserve colour vibrancy with a salon-quality shampoo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col role=\"list\" start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eApply to wet hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eMassage gently into scalp and hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eLeave on for 2–3 minutes for toning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eFor best results, follow with \u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Joico_Blonde_Life_Violet_Conditioner\" style=\"white-space: pre-wrap;\" tabindex=\"0\"\u003eJoico Blonde Life Violet Conditioner\u003c\/span\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eIngredients Used\u003c\/h4\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eViolet pigments for toning\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eSmartRelease Technology for continuous nourishment\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eGentle cleansing agents for impurity removal\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIngredient Disclaimer:\u003c\/strong\u003e Always review the ingredient list on the packaging before purchase or use, especially if you have sensitivities or allergies.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eBest Suited For\u003c\/h4\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eBlonde, platinum, or highlighted hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eColour-treated hair needing brass control\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eRegular use for tone maintenance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eSummary\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eJoico Blonde Life Violet Shampoo 300ml delivers a violet-pigmented cleanse that neutralizes brassiness, protects colour, and restores shine. A trusted salon formula, it’s the ideal choice for maintaining cool, vibrant blonde tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eAvailability\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eShop online in New Zealand at \u003cstrong style=\"white-space: pre-wrap;\"\u003e\u003ca href=\"https:\/\/www.zilion.co.nz\/\" title=\"https:\/\/www.zilion.co.nz\/\"\u003eZilion Online Store\u003c\/a\u003e NZ\u003c\/strong\u003e. 100% authentic product. We accept \u003cstrong style=\"white-space: pre-wrap;\"\u003eAfterpay \u0026amp; Zip\u003c\/strong\u003e for flexible payment options.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eTop 20 FAQs with Answers\u003c\/h4\u003e\n\u003col role=\"list\" start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs this shampoo sulfate-free?\u003c\/strong\u003e Yes, it’s gentle and safe for colour-treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it neutralize brassiness?\u003c\/strong\u003e Yes, violet pigments counteract yellow tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it suitable for blonde hair?\u003c\/strong\u003e Yes, it’s ideal for blonde and platinum tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it protect colour?\u003c\/strong\u003e Yes, it preserves vibrancy with SmartRelease Technology.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it cruelty-free?\u003c\/strong\u003e Yes, Joico products are cruelty-free.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it vegan?\u003c\/strong\u003e Yes, formulated without animal-derived ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it add shine?\u003c\/strong\u003e Yes, it restores natural luminosity.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it suitable for professional use?\u003c\/strong\u003e Yes, trusted by salons worldwide.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs the 300ml size economical?\u003c\/strong\u003e Yes, ideal for regular use.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eCan it be used on highlighted hair?\u003c\/strong\u003e Yes, it’s safe and effective.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it lather well?\u003c\/strong\u003e Yes, despite being gentle.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it eco-friendly?\u003c\/strong\u003e Packaging is recyclable, check details.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it alcohol-free?\u003c\/strong\u003e Yes, formulated with gentle cleansing agents.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eCan it be layered with other products?\u003c\/strong\u003e Yes, works well with Joico Blonde Life range.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it fade colour?\u003c\/strong\u003e No, it helps preserve vibrancy.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it suitable for sensitive scalps?\u003c\/strong\u003e Yes, gentle enough for most users.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it improve elasticity?\u003c\/strong\u003e Yes, proteins enhance hair flexibility.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it leave residue?\u003c\/strong\u003e No, rinses clean with water.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it suitable for daily use?\u003c\/strong\u003e Recommended 2–3 times per week for toning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eWhere can I buy it in NZ?\u003c\/strong\u003e Available at Zilion Online Store NZ, 100% authentic.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eKeywords\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eJoico Blonde Life Violet Shampoo 300ml NZ, Joico Purple Shampoo NZ, Anti-Brass Blonde Shampoo NZ, Platinum Hair Toning Shampoo NZ, Premium Haircare NZ, Authentic Joico Products NZ, Shop Online NZ Haircare Essentials, Afterpay Joico Shampoo NZ, Zip Payment Joico Shampoo NZ, Joico Shampoo Auckland, Joico Shampoo Wellington, Joico Shampoo Christchurch, Joico Shampoo Hamilton, Joico Shampoo Tauranga, Joico Shampoo Dunedin, Joico Shampoo Palmerston North, Joico Shampoo Rotorua, Joico Shampoo Napier, Joico Haircare Products NZ, Joico Haircare Buy Online NZ, Joico Haircare Authentic NZ, Joico Haircare Shop NZ, Joico Shampoo for Women NZ, Joico Professional Haircare NZ, Joico Shampoo Large Size NZ, Joico Haircare Essentials NZ.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":47955876741346,"sku":"ZJOI0009","price":44.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/3491\/2738\/files\/Joico_Blonde_Life_Violet_Shampoo_300ml_1024x__31217.1571648274.1280.1280.webp?v=1783830007","url":"https:\/\/www.zilion.co.nz\/products\/joico-blonde-life-violet-shampoo-300ml","provider":"Zilion","version":"1.0","type":"link"}