{"product_id":"joico-defy-damage-protective-shampoo-300ml","title":"Joico - Defy Damage Protective Shampoo 300ml","description":"\u003ch4\u003e\u003cstrong\u003eJoico - Defy Damage Protective Shampoo 300ml\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eJoico Defy Damage Protective Shampoo 300ml is a gentle daily cleanser designed to protect hair from damage, preserve colour vibrancy, and maintain healthy strength and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eA professional sulfate-free formula that defends against environmental aggressors, strengthens hair bonds, and leaves strands resilient, soft, and radiant.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eAbout the Product\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eJoico Defy Damage Protective Shampoo is part of Joico’s advanced Defy Damage system, formulated to protect hair from the effects of pollution, UV exposure, and heat styling. The 300ml size is perfect for daily use, delivering salon-quality protection and shine at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eDetailed Description\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eThis protective shampoo gently removes impurities while safeguarding hair against damage. Infused with SmartRelease Technology, it continuously releases nourishing ingredients to strengthen hair bonds, reduce breakage, and preserve colour vibrancy. Ideal for colour-treated, chemically processed, or heat-styled hair, it restores softness and manageability without stripping natural moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eBenefits\u003c\/h4\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=How_to_protect_hair_from_environmental_damage\" style=\"white-space: pre-wrap;\" tabindex=\"0\"\u003eProtects hair from environmental damage\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=How_to_preserve_hair_colour\" style=\"white-space: pre-wrap;\" tabindex=\"0\"\u003ePreserves colour vibrancy\u003c\/span\u003e and reduces fading\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Benefits_of_bond_strengthening_in_haircare\" style=\"white-space: pre-wrap;\" tabindex=\"0\"\u003eStrengthens hair bonds\u003c\/span\u003e with SmartRelease Technology\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cspan role=\"button\" data-url=\"ca:\/\/s?q=How_to_restore_hair_shine\" style=\"white-space: pre-wrap;\" tabindex=\"0\"\u003eRestores softness and shine\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eGentle sulfate-free cleansing safe for colour-treated hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eVegan and cruelty-free formulation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eWhy Use This Product\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003ePerfect for individuals with colour-treated, chemically processed, or heat-styled hair who want to protect against damage while maintaining strength, softness, and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col role=\"list\" start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eApply to wet hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eMassage gently into scalp and hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eRepeat if necessary.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eFor best results, follow with \u003cspan role=\"button\" data-url=\"ca:\/\/s?q=Joico_Defy_Damage_Protective_Conditioner\" style=\"white-space: pre-wrap;\" tabindex=\"0\"\u003eJoico Defy Damage Protective Conditioner\u003c\/span\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eIngredients Used\u003c\/h4\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eSmartRelease Technology for continuous nourishment\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eProtective antioxidants to defend against damage\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eGentle cleansing agents for impurity removal\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIngredient Disclaimer:\u003c\/strong\u003e Always review the ingredient list on the packaging before purchase or use, especially if you have sensitivities or allergies.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eBest Suited For\u003c\/h4\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eColour-treated hair needing protection\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eChemically processed or heat-styled hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eDaily use for damage defense and shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eSummary\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eJoico Defy Damage Protective Shampoo 300ml delivers a gentle, protective cleanse that strengthens hair bonds, preserves colour, and defends against environmental damage. A trusted salon formula, it’s the ideal choice for maintaining resilient, healthy, and vibrant hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eAvailability\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003eShop online in New Zealand at \u003cstrong style=\"white-space: pre-wrap;\"\u003e\u003ca href=\"https:\/\/www.zilion.co.nz\/\" title=\"https:\/\/www.zilion.co.nz\/\"\u003eZilion Online Store\u003c\/a\u003e NZ\u003c\/strong\u003e. 100% authentic product. We accept \u003cstrong style=\"white-space: pre-wrap;\"\u003eAfterpay \u0026amp; Zip\u003c\/strong\u003e for flexible payment options.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eTop 20 FAQs with Answers\u003c\/h4\u003e\n\u003col role=\"list\" start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs this shampoo sulfate-free?\u003c\/strong\u003e Yes, it’s gentle and safe for colour-treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it protect against UV damage?\u003c\/strong\u003e Yes, antioxidants help defend against UV exposure.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it suitable for colour-treated hair?\u003c\/strong\u003e Yes, it preserves vibrancy and reduces fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it strengthen hair bonds?\u003c\/strong\u003e Yes, SmartRelease Technology fortifies strands.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it cruelty-free?\u003c\/strong\u003e Yes, Joico products are cruelty-free.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it vegan?\u003c\/strong\u003e Yes, formulated without animal-derived ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it add shine?\u003c\/strong\u003e Yes, it restores natural luminosity.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it suitable for professional use?\u003c\/strong\u003e Yes, trusted by salons worldwide.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs the 300ml size economical?\u003c\/strong\u003e Yes, ideal for daily use.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eCan it be used on chemically processed hair?\u003c\/strong\u003e Yes, it’s safe and protective.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it lather well?\u003c\/strong\u003e Yes, despite being sulfate-free.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it eco-friendly?\u003c\/strong\u003e Packaging is recyclable, check details.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it alcohol-free?\u003c\/strong\u003e Yes, formulated with gentle cleansing agents.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eCan it be layered with other products?\u003c\/strong\u003e Yes, works well with Joico Defy Damage range.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it fade colour?\u003c\/strong\u003e No, it helps preserve vibrancy.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it suitable for sensitive scalps?\u003c\/strong\u003e Yes, gentle enough for most users.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it improve elasticity?\u003c\/strong\u003e Yes, proteins enhance hair flexibility.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eDoes it leave residue?\u003c\/strong\u003e No, rinses clean with water.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eIs it suitable for daily use?\u003c\/strong\u003e Yes, designed for everyday cleansing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eWhere can I buy it in NZ?\u003c\/strong\u003e Available at Zilion Online Store NZ, 100% authentic.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch4\u003eKeywords\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"white-space: pre-wrap;\"\u003e\u003cstrong style=\"white-space: pre-wrap;\"\u003eJoico Defy Damage Protective Shampoo 300ml NZ, Joico Protective Shampoo NZ, Colour Protect Shampoo NZ, Bond Strengthening Shampoo NZ, Premium Haircare NZ, Authentic Joico Products NZ, Shop Online NZ Haircare Essentials, Afterpay Joico Shampoo NZ, Zip Payment Joico Shampoo NZ, Joico Shampoo Auckland, Joico Shampoo Wellington, Joico Shampoo Christchurch, Joico Shampoo Hamilton, Joico Shampoo Tauranga, Joico Shampoo Dunedin, Joico Shampoo Palmerston North, Joico Shampoo Rotorua, Joico Shampoo Napier, Joico Haircare Products NZ, Joico Haircare Buy Online NZ, Joico Haircare Authentic NZ, Joico Haircare Shop NZ, Joico Shampoo for Women NZ, Joico Professional Haircare NZ, Joico Shampoo Large Size NZ, Joico Haircare Essentials NZ.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":47955877658850,"sku":"ZJOI0028","price":44.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/3491\/2738\/files\/Joico_Defy_Damage_Protective_Shampoo_300ml_-_Kess_Hair_and_Beauty-1706418.webp?v=1783830702","url":"https:\/\/www.zilion.co.nz\/products\/joico-defy-damage-protective-shampoo-300ml","provider":"Zilion","version":"1.0","type":"link"}