{"product_id":"ouidad-tone-it-away-purple-shampoo-250ml","title":"Ouidad - Tone It Away Purple Shampoo 250ml","description":"\u003ch2\u003eOuidad - Tone It Away Purple Shampoo 250ml\u003c\/h2\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eOuidad Tone It Away Purple Shampoo 250ml is a sulphate-free, moisturising shampoo that cleanses while neutralising brassy or yellow tones between salon visits.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eProduct Overview\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Ouidad\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Curl Tone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct type:\u003c\/strong\u003e Shampoo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 250ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Blonde, highlighted, grey and lightened curly hair prone to brassiness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey ingredients \/ features:\u003c\/strong\u003e Violet and orchid extracts; cica; rice water; coconut and avocado oils; pro-vitamin B5; quinoa protein\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eDetailed Description\u003c\/h4\u003e\u003cp\u003eViolet and orchid extracts counteract yellow tones and help extend colour, enhancing highlighted, grey and lightened tones. Cica and rice water help strengthen and repair, coconut and avocado oils nourish and protect, and pro-vitamin B5 with quinoa protein helps strengthen strands damaged by heat styling or colouring.\u003c\/p\u003e\u003cp\u003eIt moisturises curls without weighing them down and is colour safe, vegan and cruelty-free. Pair it with the Curl Tone Anti-Brass Conditioning Mask for best results.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eWhy Use Tone It Away Purple Shampoo?\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eYour blonde, grey or lightened curls turn brassy\u003c\/li\u003e\n\u003cli\u003eYou want a purple shampoo that won't dry curls\u003c\/li\u003e\n\u003cli\u003eYou want a sulphate-free, colour-safe cleanse\u003c\/li\u003e\n\u003cli\u003eYou want to extend time between toning appointments\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eKey Benefits\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eNeutralises brassy and yellow tones\u003c\/li\u003e\n\u003cli\u003eDeeply nourishing and moisturising\u003c\/li\u003e\n\u003cli\u003eStrengthens and repairs\u003c\/li\u003e\n\u003cli\u003eSulphate-free and colour safe\u003c\/li\u003e\n\u003cli\u003eDoesn't weigh curls down\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eBest Suited For\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eBlonde and highlighted curls\u003c\/li\u003e\n\u003cli\u003eGrey and silver curls\u003c\/li\u003e\n\u003cli\u003eLightened hair\u003c\/li\u003e\n\u003cli\u003eColour-treated curly hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eHow to Use\u003c\/h4\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly.\u003c\/li\u003e\n\u003cli\u003eMassage into wet hair and work through to cleanse.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eUse as needed to tone brassiness or reduce yellow tones.\u003c\/li\u003e\n\u003cli\u003eFollow with Curl Tone Anti-Brass Conditioning Mask.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eDirections \u0026amp; Safety Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes. If contact occurs, rinse thoroughly with water.\u003c\/li\u003e\n\u003cli\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cp\u003eKey ingredients include violet extract, orchid extract, cica, rice water, coconut oil, avocado oil, pro-vitamin B5 and quinoa protein. Sulphate-free.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePlease check the product packaging for the full and most up-to-date ingredient list before buying and using.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eSummary\u003c\/h4\u003e\u003cp\u003eOuidad Tone It Away Purple Shampoo 250ml is a shampoo from Ouidad's Curl Tone range, made for blonde, highlighted, grey and lightened curly hair prone to brassiness. Neutralises brassy and yellow tones, with violet and orchid extracts at the heart of the formula.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eAvailability at Zilion Online Store\u003c\/h4\u003e\u003cp\u003eOuidad Tone It Away Purple Shampoo 250ml is available at the Zilion Online Store, a New Zealand stockist of genuine salon hair care. Explore the full \u003ca href=\"\/collections\/ouidad\"\u003eOuidad\u003c\/a\u003e range, or shop related collections: \u003ca href=\"\/collections\/purple-shampoo\"\u003ePurple Shampoo\u003c\/a\u003e, \u003ca href=\"\/collections\/blonde-hair-shampoo\"\u003eBlonde Hair Shampoo\u003c\/a\u003e, \u003ca href=\"\/collections\/curly-hair\"\u003eCurly Hair Shampoo\u003c\/a\u003e. Order online and we'll send it straight to your door.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eDelivery Across New Zealand\u003c\/h4\u003e\u003cp\u003eWe deliver nationwide to Auckland, Hamilton, Tauranga, Wellington, Christchurch, Dunedin, Queenstown, Rotorua, Taupo, Napier, Hastings, Nelson, New Plymouth, Palmerston North, Whangarei, Invercargill and everywhere in between. Free NZ shipping on orders over $85.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow often should I use a purple shampoo?\u003c\/strong\u003e\u003cbr\u003eUse as needed to tone brassiness; alternate with your regular shampoo if your colour becomes too cool.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs it sulphate-free?\u003c\/strong\u003e\u003cbr\u003eYes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWill it dry out my curls?\u003c\/strong\u003e\u003cbr\u003eIt is a moisturising formula designed not to weigh curls down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs it suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eYes, it enhances grey, highlighted and lightened tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs it vegan?\u003c\/strong\u003e\u003cbr\u003eYes, Ouidad lists it as vegan and cruelty-free.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan brunettes use it?\u003c\/strong\u003e\u003cbr\u003eIt is designed for highlighted, grey and lightened tones; brunettes with lightened sections can use it on brassiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhich conditioner should I use?\u003c\/strong\u003e\u003cbr\u003eThe Curl Tone Anti-Brass Conditioning Mask.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat does quinoa protein do?\u003c\/strong\u003e\u003cbr\u003eTogether with pro-vitamin B5 it helps strengthen strands damaged by heat or colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs it colour safe?\u003c\/strong\u003e\u003cbr\u003eYes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat size is it?\u003c\/strong\u003e\u003cbr\u003e250ml (8.5oz).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan it stain light hair?\u003c\/strong\u003e\u003cbr\u003ePurple pigments can temporarily tint very light or porous hair; rinse thoroughly and adjust contact time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan men use it?\u003c\/strong\u003e\u003cbr\u003eYes, it suits grey or lightened hair of any gender.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs this a genuine Ouidad product?\u003c\/strong\u003e\u003cbr\u003eYes. Zilion stocks 100% genuine Ouidad products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWho is Ouidad?\u003c\/strong\u003e\u003cbr\u003eOuidad is a curl-care specialist founded in 1984, creating products for loose, classic, tight and kinky curl types.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan I use it with other Ouidad products?\u003c\/strong\u003e\u003cbr\u003eYes. The Curl Tone range is designed to work as a system, and Ouidad products layer well together.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShould I do a patch test?\u003c\/strong\u003e\u003cbr\u003eIf you have sensitive skin or known allergies, check the ingredient list on the pack and patch test before first use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs it suitable for curly hair in New Zealand's climate?\u003c\/strong\u003e\u003cbr\u003eYes. It is designed for curls, and many Ouidad products specifically help manage frizz in humid and changeable weather like ours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDo you deliver across New Zealand?\u003c\/strong\u003e\u003cbr\u003eYes, Zilion delivers nationwide, from Auckland, Hamilton and Wellington to Christchurch, Queenstown, Dunedin and everywhere in between.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs there free shipping?\u003c\/strong\u003e\u003cbr\u003eYes, enjoy free NZ shipping on orders over $85.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhere can I see more Ouidad products?\u003c\/strong\u003e\u003cbr\u003eBrowse the full Ouidad range at Zilion in our Ouidad collection.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eSEO Keywords\u003c\/h4\u003e\u003cp\u003eOuidad Tone It Away Purple Shampoo 250ml NZ, Ouidad Tone It Away Purple Shampoo NZ, buy Ouidad Tone It Away Purple Shampoo online NZ, Ouidad Tone It Away Purple Shampoo price NZ, Ouidad Curl Tone NZ, Ouidad NZ, Ouidad New Zealand, buy Ouidad online NZ, Ouidad price NZ, Zilion Ouidad, Ouidad stockist NZ, Ouidad curly hair products NZ, shampoo NZ, curly hair shampoo NZ, curly hair products NZ, curl care NZ, frizz control NZ, salon hair care NZ, professional hair products NZ, Ouidad Auckland, Tone It Away Purple Shampoo Auckland, Ouidad Hamilton, Tone It Away Purple Shampoo Hamilton, Ouidad Wellington, Tone It Away Purple Shampoo Wellington, Ouidad Christchurch, Tone It Away Purple Shampoo Christchurch, Ouidad Queenstown, Tone It Away Purple Shampoo Queenstown, Ouidad Rotorua, Tone It Away Purple Shampoo Rotorua, Ouidad Taupo, Tone It Away Purple Shampoo Taupo, Ouidad Dunedin, Tone It Away Purple Shampoo Dunedin, Ouidad Tauranga, Tone It Away Purple Shampoo Tauranga, Ouidad Napier, Tone It Away Purple Shampoo Napier, Ouidad Hastings, Tone It Away Purple Shampoo Hastings, Ouidad Nelson, Tone It Away Purple Shampoo Nelson, Ouidad New Plymouth, Tone It Away Purple Shampoo New Plymouth, Ouidad Palmerston North, Tone It Away Purple Shampoo Palmerston North, Ouidad Whangarei, Tone It Away Purple Shampoo Whangarei, Ouidad Invercargill, Tone It Away Purple Shampoo Invercargill, Ouidad curl products, best curly hair products NZ, Zilion hair care, Zilion online store, genuine Ouidad NZ\u003c\/p\u003e","brand":"Ouidad","offers":[{"title":"Default Title","offer_id":67640584143074,"sku":"ZOUID0024","price":68.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/3491\/2738\/files\/GT-700770-519x479.jpg?v=1792124679","url":"https:\/\/www.zilion.co.nz\/products\/ouidad-tone-it-away-purple-shampoo-250ml","provider":"Zilion","version":"1.0","type":"link"}