{"product_id":"wella-professionals-eimi-rugged-texture-75ml","title":"Wella Professionals - EIMI Rugged Texture 75ml","description":"\u003ch4\u003e\u003cstrong\u003eWella Professionals - EIMI Rugged Texture 75ml\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWella Professionals EIMI Rugged Texture 75ml\u003c\/strong\u003e is a \u003cstrong\u003eprofessional matte paste\u003c\/strong\u003e that provides \u003cstrong\u003estrong hold, texture, and definition\u003c\/strong\u003e for rugged, casual, and tousled hairstyles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eA matte styling paste that delivers strong hold, texture, and a rugged finish.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eAbout the Product\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003cstrong\u003eEIMI Rugged Texture Matte Paste\u003c\/strong\u003e is part of \u003cstrong\u003eWella’s EIMI styling range\u003c\/strong\u003e, formulated to \u003cstrong\u003eshape and define hair\u003c\/strong\u003e with a rugged matte finish. It provides \u003cstrong\u003estrong hold and texture\u003c\/strong\u003e, making it ideal for casual, tousled, and controlled styles. The \u003cstrong\u003e75ml size\u003c\/strong\u003e is compact and convenient for everyday use or travel.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eDetailed Description\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eThis \u003cstrong\u003ematte paste\u003c\/strong\u003e is designed for those who want \u003cstrong\u003estrong hold and textured definition\u003c\/strong\u003e. It enhances rugged styles, controls frizz, and leaves hair with a \u003cstrong\u003ematte finish\u003c\/strong\u003e. \u003cstrong\u003eWella Professionals EIMI Rugged Texture 75ml\u003c\/strong\u003e ensures hair looks \u003cstrong\u003estylish, controlled, and professional\u003c\/strong\u003e while maintaining flexibility. Its \u003cstrong\u003esalon‑quality formula\u003c\/strong\u003e delivers reliable results at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eProvides strong hold with flexibility\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAdds texture and definition\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDelivers a matte finish\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eControls frizz and flyaways\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLightweight paste texture\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eProfessional salon‑quality results\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCompact 75ml size\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eWhy Use This Product\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eIf you want \u003cstrong\u003erugged, textured styles\u003c\/strong\u003e with \u003cstrong\u003estrong hold and matte finish\u003c\/strong\u003e, this paste is the \u003cstrong\u003eperfect solution\u003c\/strong\u003e. It keeps styles secure while allowing hair to remain \u003cstrong\u003enatural and touchable\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eApply a small amount to dry hair\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWork through lengths or ends\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eShape and style as desired\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIngredients \u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eContains \u003cstrong\u003estyling polymers, conditioning agents, matte finish components, and fragrance\u003c\/strong\u003e. \u003cstrong\u003ePlease check the product packaging for the full list of ingredients before use.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eBest Suited For\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eShort to medium hair styles\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTextured, rugged looks\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAll hair types needing strong hold and matte finish\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cstrong\u003eIngredient Disclaimer\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAlways review the ingredient list on the packaging before purchase or use. Individual sensitivities may vary. Please check product ingredients before buying.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eSummary\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWella Professionals EIMI Rugged Texture 75ml\u003c\/strong\u003e is a \u003cstrong\u003ematte paste\u003c\/strong\u003e that provides \u003cstrong\u003estrong hold, texture, and definition\u003c\/strong\u003e for rugged styles. Available to \u003cstrong\u003eshop online in New Zealand at Zilion Online Store NZ\u003c\/strong\u003e, this product is \u003cstrong\u003e100% authentic\u003c\/strong\u003e and can be purchased using \u003cstrong\u003eAfterpay \u0026amp; Zip\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eAvailability\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eShop \u003cstrong\u003eWella Professionals EIMI Rugged Texture 75ml\u003c\/strong\u003e online in \u003cstrong\u003eNew Zealand at \u003ca href=\"https:\/\/www.zilion.co.nz\/\" title=\"https:\/\/www.zilion.co.nz\/\"\u003eZilion Online Store\u003c\/a\u003e NZ\u003c\/strong\u003e. We provide \u003cstrong\u003e100% authentic products\u003c\/strong\u003e, \u003cstrong\u003efast NZ‑wide delivery\u003c\/strong\u003e, and \u003cstrong\u003econvenient payment options including Afterpay and Zip\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cstrong\u003eTop 20 FAQs\u003c\/strong\u003e\u003c\/h5\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWhat is the size of the product?\u003c\/strong\u003e 75ml.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIs it a matte paste?\u003c\/strong\u003e Yes, it provides a rugged matte finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDoes it add texture?\u003c\/strong\u003e Yes, it enhances definition and style.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWhat type of hold does it provide?\u003c\/strong\u003e Strong hold.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCan I use it daily?\u003c\/strong\u003e Yes, it is safe for regular use.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIs it suitable for colored hair?\u003c\/strong\u003e Yes, it is gentle and safe for colored hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDoes it control frizz?\u003c\/strong\u003e Yes, it helps manage frizz and flyaways.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCan men and women use it?\u003c\/strong\u003e Yes, suitable for all.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDoes it weigh hair down?\u003c\/strong\u003e No, it has a lightweight formula.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIs it safe for chemically treated hair?\u003c\/strong\u003e Yes, it helps maintain softness and definition.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDoes it have a fragrance?\u003c\/strong\u003e Yes, it has a pleasant scent.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIs it cruelty‑free?\u003c\/strong\u003e Yes, Wella Professionals products are cruelty‑free.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCan I use it on damp hair?\u003c\/strong\u003e It is best applied to dry hair for styling.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDoes it wash out easily?\u003c\/strong\u003e Yes, it rinses out with shampoo.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIs it suitable for sensitive scalps?\u003c\/strong\u003e Yes, but always check ingredients before use.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCan I use it with other Wella products?\u003c\/strong\u003e Yes, it complements the EIMI range.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDoes it improve hair instantly?\u003c\/strong\u003e Yes, it provides immediate hold and texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIs it suitable for fine hair?\u003c\/strong\u003e Yes, apply sparingly for best results.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCan I layer it for stronger hold?\u003c\/strong\u003e Yes, apply more as needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWhere can I buy it in NZ?\u003c\/strong\u003e At \u003cstrong\u003eZilion Online Store NZ\u003c\/strong\u003e, with \u003cstrong\u003eAfterpay \u0026amp; Zip available\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch5\u003e\u003cstrong\u003eKeywords\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWella Professionals EIMI Rugged Texture 75ml, Wella Hair Styling NZ, Wella EIMI Rugged Texture NZ, matte styling paste NZ, strong hold hair paste NZ, textured hair paste NZ, Wella Auckland, Wella Wellington, Wella Christchurch, Wella Hamilton, Wella Dunedin, Wella shop online NZ, best matte paste NZ, authentic Wella NZ, Wella Afterpay Zip NZ.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":47737683443938,"sku":"ZWPEIMI0138","price":27.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/3491\/2738\/files\/images_25.avif?v=1777628250","url":"https:\/\/www.zilion.co.nz\/products\/wella-professionals-eimi-rugged-texture-75ml","provider":"Zilion","version":"1.0","type":"link"}