{"product_id":"wella-professionals-illumina-color-7-35-medium-blonde-gold-mahogany-60ml","title":"Wella Professionals - Illumina Color 7\/35 Medium Blonde-Gold Mahogany 60ml","description":"\u003ch2\u003eWella Professionals - Illumina Color 7\/35 Medium Blonde-Gold Mahogany 60ml\u003c\/h2\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWella Professionals - Illumina Color 7\/35 Medium Blonde-Gold Mahogany 60ml is a professional permanent hair colour in shade 7\/35 (Warm family): medium blonde (level 7) with gold mahogany tones. Illumina Color is Wella's permanent colour for luminous, natural-looking results that look lit from within.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eProduct Overview\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Wella Professionals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Illumina Color\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Permanent Hair Colour\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 7\/35 - medium blonde (level 7) with gold mahogany tones\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 60ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing:\u003c\/strong\u003e 1:1 with Welloxon Perfect creme developer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrey coverage:\u003c\/strong\u003e up to 100% grey coverage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse:\u003c\/strong\u003e Professional use only\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eDetailed Description\u003c\/h4\u003e\u003cp\u003eIn Wella's numbering, 7 is the depth and \/35 the tone(s), so this shade gives medium blonde (level 7) with gold mahogany tones. It is a permanent colour, so it grows out rather than washing out; regrowth is retouched at the roots.\u003c\/p\u003e\u003cp\u003eResults depend on the starting colour, porosity and amount of grey, so a strand test is recommended.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eWhy Use Illumina Color 7\/35?\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMedium blonde (level 7) with gold mahogany tones\u003c\/li\u003e\n\u003cli\u003e1:1 with Welloxon Perfect creme developer\u003c\/li\u003e\n\u003cli\u003eIntermixable with other shades in the range\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eKey Benefits\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eUp to 100% grey coverage, according to Wella\u003c\/li\u003e\n\u003cli\u003eMicrolight technology designed to help protect the hair cuticle so colour looks illuminated in any light\u003c\/li\u003e\n\u003cli\u003eMicrotones that mimic the tones found in natural hair\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier to help protect hair from extra damage caused by metals in water\u003c\/li\u003e\n\u003cli\u003eUp to 3 levels of lift; intermixable across the range\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eBest Suited For\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eProfessional hairdressers and colourists\u003c\/li\u003e\n\u003cli\u003eGrey coverage, root touch-ups and full-head colour\u003c\/li\u003e\n\u003cli\u003eSalons using Wella colour systems\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eHow to Use\u003c\/h4\u003e\u003col\u003e\n\u003cli\u003eCarry out an allergy alert test 48 hours before the service.\u003c\/li\u003e\n\u003cli\u003eWearing gloves, mix Illumina Color 1:1 with Welloxon Perfect creme developer and apply to dry hair.\u003c\/li\u003e\n\u003cli\u003eFor blonde toning, Wella recommends mixing Illumina Color 1:2 with Welloxon Perfect Pastel developer.\u003c\/li\u003e\n\u003cli\u003eDevelop for the processing time in Wella's Illumina Color instructions for your service.\u003c\/li\u003e\n\u003cli\u003eEmulsify, rinse thoroughly, shampoo and finish with a Wella Professionals post-colour treatment.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eDirections \u0026amp; Safety Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllergy alert test:\u003c\/strong\u003e hair colour can cause severe allergic reactions. Do a skin patch test 48 hours before every use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor professional use only.\u003c\/strong\u003e Read and follow Wella's instructions.\u003c\/li\u003e\n\u003cli\u003eDo not use on a sensitive, irritated or damaged scalp, if you have reacted to hair colour before, or after a 'black henna' tattoo reaction.\u003c\/li\u003e\n\u003cli\u003eNot for eyebrows or eyelashes. If it gets in the eyes, rinse immediately with water.\u003c\/li\u003e\n\u003cli\u003eWear gloves. Keep out of reach of children; store cool and dry.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cp\u003eWater\/Eau, Cetearyl Alcohol, Propylene Glycol, Ammonium Hydroxide, Dicetyl Phosphate, Trisodium Ethylenediamine Disuccinate, Ceteth-10 Phosphate, Steareth-200, Sodium Sulfate, Ammonium Sulfate, Sodium Hydroxide, Sodium Sulfite, Toluene-2,5-Diamine Sulfate, Ascorbic Acid, Fragrance\/Parfum, Xanthan Gum, 2-Methylresorcinol, p-Aminophenol, Resorcinol, Disodium EDTA, 4-Amino-2-Hydroxytoluene\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePlease check the product packaging for the full and most up-to-date ingredient list before buying and using.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eOther Product Information\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet quantity:\u003c\/strong\u003e 60ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 7\/35\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing ratio:\u003c\/strong\u003e 1:1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Wella Professionals (Wella Company)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eSummary\u003c\/h4\u003e\u003cp\u003eIllumina Color 7\/35 60ml: medium blonde (level 7) with gold mahogany tones. Mix 1:1 with Welloxon Perfect creme developer; patch test first.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eAvailability at Zilion Online Store\u003c\/h4\u003e\u003cp\u003eAvailable at \u003ca href=\"https:\/\/www.zilion.co.nz\/\"\u003eZilion NZ\u003c\/a\u003e. Shop \u003ca href=\"\/collections\/wella-professionals\"\u003eWella Professionals\u003c\/a\u003e, \u003ca href=\"\/collections\/wella-professionals-hair-colour\"\u003eWella hair colour\u003c\/a\u003e, \u003ca href=\"\/collections\/permanent-hair-color\"\u003epermanent hair colour\u003c\/a\u003e, \u003ca href=\"\/collections\/developer\"\u003edevelopers\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eDelivery Across New Zealand\u003c\/h4\u003e\u003cp\u003eWe deliver nationwide to Auckland, Hamilton, Tauranga, Wellington, Christchurch, Dunedin, Queenstown, Rotorua, Taupo, Napier, Hastings, Nelson, New Plymouth, Palmerston North, Whangarei, Invercargill and everywhere in between. Free NZ shipping on orders over $85.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat shade is this?\u003c\/strong\u003e\u003cbr\u003e7\/35: medium blonde (level 7) with gold mahogany tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat do the numbers mean?\u003c\/strong\u003e\u003cbr\u003eDepth before the slash, tones after it (1 ash, 2 matt, 3 gold, 4 red, 5 mahogany, 6 violet, 7 brown, 8 pearl, 9 cendre, 0 natural).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat type of colour is it?\u003c\/strong\u003e\u003cbr\u003ePermanent Hair Colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat do I mix it with?\u003c\/strong\u003e\u003cbr\u003e1:1 with Welloxon Perfect creme developer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes it cover grey?\u003c\/strong\u003e\u003cbr\u003eUp to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow long does it last?\u003c\/strong\u003e\u003cbr\u003eIt is a permanent colour, so it grows out rather than washing out; regrowth is retouched at the roots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes it contain ammonia?\u003c\/strong\u003e\u003cbr\u003eIllumina Color is an oxidative permanent colour; its published ingredients include ammonium hydroxide, so it is not an ammonia-free colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDo I need a patch test?\u003c\/strong\u003e\u003cbr\u003eYes, 48 hours before every use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs it professional use only?\u003c\/strong\u003e\u003cbr\u003eYes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan I intermix shades?\u003c\/strong\u003e\u003cbr\u003eYes, within the Illumina Color range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan it lighten hair?\u003c\/strong\u003e\u003cbr\u003eUp to 3 levels of lift.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow much do I need?\u003c\/strong\u003e\u003cbr\u003eIt depends on hair length and thickness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDo I need gloves?\u003c\/strong\u003e\u003cbr\u003eYes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat aftercare suits it?\u003c\/strong\u003e\u003cbr\u003eWella colour-care such as Invigo Color Brilliance or Ultimate Color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan it be used on brows or lashes?\u003c\/strong\u003e\u003cbr\u003eNo.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWho should not use it?\u003c\/strong\u003e\u003cbr\u003eAnyone with an irritated scalp or a past colour or black henna reaction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow do I store it?\u003c\/strong\u003e\u003cbr\u003eCool, dry, capped, away from children.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs it genuine Wella?\u003c\/strong\u003e\u003cbr\u003eYes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhere can I buy it in NZ?\u003c\/strong\u003e\u003cbr\u003eAt zilion.co.nz.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs shipping free?\u003c\/strong\u003e\u003cbr\u003eYes, on NZ orders over $85.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4\u003eSEO Keywords\u003c\/h4\u003e\u003cp\u003eWella Illumina Color 7\/35 NZ, Wella Illumina Color 7\/35 60ml, Illumina Color 7\/35, Wella Illumina Color NZ, Illumina Color NZ, Wella Professionals Illumina Color, buy Illumina Color NZ, permanent hair colour NZ, Wella hair colour NZ, Wella colour NZ, professional hair colour NZ, salon hair colour NZ, medium blonde hair colour NZ, Illumina Color shade 7\/35, Wella stockist NZ, hairdresser supplies NZ, Wella Professionals NZ, Zilion Wella, Illumina Color Auckland, Wella Auckland, Illumina Color Hamilton, Wella Hamilton, Illumina Color Wellington, Wella Wellington, Illumina Color Christchurch, Wella Christchurch, Illumina Color Queenstown, Wella Queenstown, Illumina Color Rotorua, Wella Rotorua, Illumina Color Taupo, Wella Taupo, Illumina Color Dunedin, Wella Dunedin, Illumina Color Tauranga, Wella Tauranga, Illumina Color Napier, Wella Napier, Illumina Color Hastings, Wella Hastings, Illumina Color Nelson, Wella Nelson, Illumina Color New Plymouth, Wella New Plymouth, Illumina Color Palmerston North, Wella Palmerston North, Illumina Color Whangarei, Wella Whangarei, Illumina Color Invercargill, Wella Invercargill, Illumina Color 60ml, Illumina Color price NZ, Wella salon supplies NZ, hair colour delivery NZ, Wella New Zealand, Zilion hair colour, Illumina Color online NZ, Illumina Color colour chart NZ, Wella colourist NZ, salon colour New Zealand\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":67779371237602,"sku":"Z9W0065","price":41.36,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/3491\/2738\/files\/420Wx420H-81396207-0.jpg?v=1792648012","url":"https:\/\/www.zilion.co.nz\/products\/wella-professionals-illumina-color-7-35-medium-blonde-gold-mahogany-60ml","provider":"Zilion","version":"1.0","type":"link"}