Arata - Damage Defence Super Shampoo 50ml

Arata - Damage Defence Super Shampoo 50ml

Arata Damage Defence Super Shampoo™ is a sulphate-free daily shampoo designed to help prevent the everyday hair damage that builds up from washing, water, surfactants and friction. Powered by 1% N-DurHance™ conditioning polymer, panthenol (pro-vitamin B5), hyaluronic acid, plant proteins and arginine, it cleanses scalp and hair while helping to reduce friction, cuticle lifting and moisture loss – leaving hair softer, smoother and easier to detangle. This 50ml size is ideal for travel, the gym bag or trying the formula for the first time.

Product Overview

• Brand: Arata (India)
• Product: Damage Defence Super Shampoo™
• Product type: Sulphate-free daily damage-defence shampoo
• Size: 50ml travel / trial bottle
• Hair type: All hair and scalp types, including coloured and chemically treated hair (according to Arata)
• Key actives: 1% N-DurHance™, panthenol, hyaluronic acid, Aurist AGC, hydrolysed soy & pea protein, arginine, piroctone olamine, vitamin E, apple cider vinegar
• Formula: pH-balanced, derma-tested (as stated by Arata)
• Suitable for: Men and women
• Country of origin: India

Detailed Description

Hair damage is rarely caused by heat styling or colouring alone – it accumulates wash after wash as harsh cleansers strip natural lipids and wet hair rubs against itself. Arata's Damage Defence Super Shampoo™ is built around this idea. Its gentle sulphate-free cleansing system lifts away oil, sweat and product build-up without over-stripping, while the patented N-DurHance™ conditioning polymer deposits on weakened areas of the cuticle to reduce friction and improve wet-combing slip.

Panthenol and hyaluronic acid help hold moisture in the fibre, hydrolysed soy and pea proteins with arginine support the hair's surface, and apple cider vinegar helps keep the formula pH-balanced so the cuticle lies flatter for natural shine. Piroctone olamine and vitamin E help keep the scalp feeling balanced. According to Arata's in-vitro testing, the shampoo helps retain up to 94% of hair keratin during washing and supported an 87% increase in healthy scalp bacteria. Arata is clear that the shampoo protects hair from further damage rather than "repairing" it – hair is a non-living fibre.

Why Use Arata Damage Defence Super Shampoo?

• To wash daily or frequently without leaving hair dry, rough or frizzy
• To help slow the cumulative damage caused by washing and friction
• For a sulphate-free cleanse that still leaves scalp feeling fresh
• As the first step in Arata's Damage Defence routine with the Super Conditioner™ and Super Serum™

Key Benefits

• Helps prevent everyday hair damage from washing, water and friction
• Helps reduce cuticle lifting and moisture loss during cleansing
• Improves slip for easier wet detangling
• pH-balanced to support smoothness and shine
• Helps support a balanced scalp microbiome without over-stripping (in-vitro, according to Arata)
• Suitable for coloured and chemically treated hair
• Compact 50ml size – great for travel and trial

Best Suited For

• Frequent and daily hair washers
• Dry, rough, frizz-prone or weakened hair
• Coloured, highlighted or chemically treated hair
• Anyone travelling who wants their regular shampoo in a carry-on size

How to Use

1. Wet hair: Thoroughly wet hair and scalp.
2. Dispense: Start with a coin-sized amount.
3. Massage: Work into the scalp in gentle circular motions for about one minute, letting the lather run through the lengths.
4. Rinse: Rinse thoroughly until the water runs clear.
5. Follow up: Arata recommends following with Damage Defence Super Conditioner™.

Directions & Safety Information

• For external use only.
• Avoid contact with eyes; if contact occurs, rinse well with clean water.
• Patch test before first use if you have sensitive skin or known allergies to any ingredient (the formula contains fragrance).
• Discontinue use if irritation, redness or itching occurs; if it persists, see your doctor or pharmacist.
• Store in a cool, dry place away from direct sunlight and keep the cap closed.
• Keep out of reach of children.

Ingredients

Key ingredients (as listed by Arata):

• 1% N-DurHance™ (conditioning polymer)
• Panthenol (Pro-Vitamin B5)
• Hyaluronic Acid (Sodium Hyaluronate)
• Aurist AGC
• Hydrolysed Soy Protein & Hydrolysed Pea Protein
• Arginine
• Piroctone Olamine
• Vitamin E (Tocopheryl Acetate)
• Apple Cider Vinegar

Full ingredient list (as published by Arata): Purified Water, Sodium Lauroyl Methyl Isethionate, Alpha Olefin Sulfonate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Divinyldimethicone/Dimethicone Copolymer, Acrylamidopropyltrimonium Chloride/Acrylamide Copolymer, Phenoxyethanol, Fragrance, Propylene Glycol, Sodium Chloride, Glycol Distearate, Panthenol, Dimethiconol, Apple Cider Vinegar, Alpha-Glucan Hydroxypropyltrimonium Chloride, Citric Acid, TEA-Dodecylbenzene Sulfonate, Guar Hydroxypropyltrimonium Chloride, Piroctone Olamine, Sodium Hyaluronate, Tocopheryl Acetate, C12-13 Alketh-23, C12-13 Alketh-3, Arginine, Hydrolyzed Pea Protein, Hydrolyzed Soy Protein, Laureth-23, Potassium Sorbate.

Please check the product packaging for the full and most up-to-date ingredient list before buying and using.

Other Product Information

• Net quantity: 50ml
• Country of origin: India
• Shelf life: 24 months from date of manufacture (expiry printed on pack)

Summary

Arata Damage Defence Super Shampoo™ 50ml is a gentle, sulphate-free, pH-balanced daily shampoo that cleanses without stripping and helps protect hair against the everyday damage caused by washing and friction – in a handy travel-friendly size.

Availability at Zilion Online Store

Arata Damage Defence Super Shampoo™ 50ml is available at Zilion, New Zealand's online store for hair, beauty and grooming. Explore the full Arata range, or browse more shampoos and damaged hair repair products at Zilion.

Delivery Across New Zealand

We deliver nationwide to Auckland, Hamilton, Tauranga, Wellington, Christchurch, Dunedin, Queenstown, Rotorua, Taupo, Napier, Hastings, Nelson, New Plymouth, Palmerston North, Whangarei, Invercargill and everywhere in between. Free NZ shipping on orders over $85.

Frequently Asked Questions

1. What is Arata Damage Defence Super Shampoo?
   A sulphate-free daily shampoo designed to help prevent everyday hair damage from washing and friction.
2. What size is this bottle?
   50ml – a travel and trial size. A 200ml bottle is also available.
3. Is it sulphate-free?
   Yes, Arata describes it as using a sulphate-free cleansing system.
4. Can I use it every day?
   Yes, Arata says it is made for daily and frequent washing.
5. Will it dry out my hair?
   It is designed to cleanse without over-stripping natural lipids, so hair should not feel dry or frizzy.
6. Does it repair damaged hair?
   Arata states it helps protect against further damage; hair fibre itself cannot heal.
7. What is N-DurHance™?
   A patented conditioning polymer that deposits on weakened areas of the cuticle to reduce friction.
8. Is it safe for coloured hair?
   Yes, Arata says it is suitable for coloured and chemically treated hair.
9. Does it contain silicones?
   Yes, it contains light dimethicone-based conditioners that improve slip.
10. Does it contain fragrance?
    Yes, fragrance is listed in the ingredients.
11. Is it suitable for men and women?
    Yes, it is a unisex formula.
12. How much should I use?
    A coin-sized amount is enough for most hair lengths.
13. How long should I massage it in?
    About one minute, then rinse thoroughly.
14. What conditioner should I pair it with?
    Arata recommends Damage Defence Super Conditioner™.
15. Is it good for frizzy hair?
    By reducing friction and cuticle lifting during washing, it helps minimise frizz.
16. Does it help the scalp?
    According to Arata's in-vitro testing it supports a balanced scalp microbiome.
17. Is it pH-balanced?
    Yes, the formula is pH-balanced to help the cuticle lie flat.
18. Can I take it on a plane?
    At 50ml it fits within typical carry-on liquid limits – check your airline's rules.
19. Where is it made?
    In India.
20. Do you deliver across New Zealand?
    Yes, nationwide, with free NZ shipping on orders over $85.

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