Arata - Medium Hold Styling Cream 100ml

Arata - Medium Hold Styling Cream 100ml

Arata Medium Hold Styling Cream offers flexible, buildable hold and a soft, natural finish for everyday styles that look effortless and still move. Luviquat® Supreme gives humidity-resistant hold you can rework through the day, while conditioning agents smooth frizz and flyaways. Niacinamide, panthenol, hyaluronic acid, argan oil and a UV filter care for your hair as you style. The 100ml jar is the everyday size.

Product Overview

• Brand: Arata (India)
• Product: Medium Hold Styling Cream
• Product type: Medium-hold hair styling cream
• Size: 100ml
• Hold: Medium, flexible, buildable – up to 48 hours (in-vitro, according to Arata)
• Finish: Natural, non-sticky; no crunch or cast
• Hair type: All hair types
• Key actives: Luviquat® Supreme, niacinamide, panthenol, hyaluronic acid, argan oil, Benzophenone-4
• Country of origin: India

Detailed Description

If gels feel too stiff and waxes too greasy, a styling cream is the in-between. Arata's Medium Hold Styling Cream uses the cationic styling polymer Luviquat® Supreme to form a light, flexible film that holds shape, resists humidity and can be restyled with your fingers during the day. Conditioning agents smooth the cuticle to reduce frizz and flyaways, and humectants help keep moisture in – Arata reports up to 48-hour medium hold and a 24-hour softness boost in in-vitro testing on natural hair tresses, plus a 92% moisture lock.

The formula is enriched with niacinamide and panthenol to help reduce breakage from daily styling, hyaluronic acid and argan oil for softness and hydration, and a UV filter (Benzophenone-4) to help protect against sun damage and colour fading. Water-soluble styling agents mean it rinses out easily with minimal build-up.

Why Use Arata Medium Hold Styling Cream?

• For natural, touchable styles with reliable control
• To smooth frizz and flyaways without stiffness
• For hold that adapts and can be restyled
• For styling with conditioning and UV care

Key Benefits

• Medium, flexible and buildable hold
• Natural, non-shiny, non-sticky finish
• Smooths frizz and flyaways
• Humidity-resistant hold
• Hydrating hyaluronic acid and argan oil
• Niacinamide and panthenol help reduce styling breakage
• Rinses out easily with low build-up

Best Suited For

• Short to medium hair
• Textured crops, side parts, quiffs and casual styles
• Wavy, thick or frizz-prone hair
• Men and women wanting soft, natural hold

How to Use

1. Prep: Start with damp or dry hair.
2. Dispense: Take a coin-sized amount onto your palm.
3. Spread: Rub between palms to distribute evenly.
4. Apply: Work through hair, adding more to build hold if needed.
5. Style: Shape with fingers or a comb.

Directions & Safety Information

• For external use on hair only. Avoid contact with eyes; rinse with water if contact occurs.
• Patch test first if you have sensitive skin or allergies (contains fragrance and argan oil).
• Discontinue use if irritation occurs.
• Rinses out with regular shampoo.
• Store in a cool, dry place away from direct sunlight. Keep out of reach of children.

Ingredients

Key ingredients (as listed by Arata):

• Luviquat® Supreme (Polyquaternium-68)
• Niacinamide
• Panthenol (Pro-Vitamin B5)
• Hyaluronic Acid
• Argan Oil
• Benzophenone-4 (UV filter)

Full ingredient list (as published by Arata): Aqua, Glycerin, Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer, Cetyl Alcohol, Cetearyl Olivate (and) Sorbitan Olivate, Glyceryl Stearate, Isopropyl Myristate, Sodium Hydroxide, Capric/Caprylic Triglyceride, Propanediol, Phenoxyethanol & Ethylhexylglycerin, Polyquaternium-68, Polyquaternium-7, Niacinamide, Panthenol, Fragrance, Benzophenone-4, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Hyaluronic Acid, Argania Spinosa Kernel (Argan) Oil.

Please check the product packaging for the full and most up-to-date ingredient list before buying and using.

Other Product Information

• Net quantity: 100ml
• Country of origin: India
• Shelf life: 24 months from date of manufacture (expiry printed on pack)

Summary

Arata Medium Hold Styling Cream 100ml gives flexible, humidity-resistant hold with a natural finish, smooths frizz and nourishes hair with argan oil, hyaluronic acid, niacinamide and panthenol – an easy everyday styler for any hair type.

Availability at Zilion Online Store

Arata Medium Hold Styling Cream 100ml is available at Zilion, New Zealand's online store for hair, beauty and grooming. Shop the full Arata range, or explore more styling creams and hair styling products at Zilion.

Delivery Across New Zealand

We deliver nationwide to Auckland, Hamilton, Tauranga, Wellington, Christchurch, Dunedin, Queenstown, Rotorua, Taupo, Napier, Hastings, Nelson, New Plymouth, Palmerston North, Whangarei, Invercargill and everywhere in between. Free NZ shipping on orders over $85.

Frequently Asked Questions

1. What hold level is it?
   Medium, flexible and buildable.
2. What finish does it leave?
   A natural, low-shine finish.
3. Will it weigh hair down?
   No, it forms a light film.
4. Can I restyle it?
   Yes, the hold stays flexible.
5. Does it help frizz?
   Yes, it smooths frizz and flyaways.
6. Will it build up?
   Arata says the styling agents are water-soluble and rinse out easily.
7. Can I use it on damp hair?
   Yes, on damp or dry hair.
8. How long does the hold last?
   Up to 48 hours in Arata's in-vitro testing.
9. Does it resist humidity?
   Yes.
10. Is it greasy?
    No, it is lightweight and non-sticky.
11. What nourishing ingredients does it contain?
    Argan oil, hyaluronic acid, niacinamide and panthenol.
12. Does it have UV protection?
    It includes a UV filter for hair (Benzophenone-4).
13. Is it unisex?
    Yes.
14. Is it good for thick hair?
    Yes, simply build up the amount for extra control.
15. Does it contain fragrance?
    Yes.
16. How much should I use?
    A coin-sized amount to start.
17. What size is it?
    100ml; a 50ml travel size is also available.
18. How is it different from the gel?
    The cream gives natural, medium hold; the gel gives a strong, glossy wet look.
19. Where is it made?
    In India.
20. Do you deliver across New Zealand?
    Yes, nationwide, with free NZ shipping on orders over $85.

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