Arata - Medium Hold Styling Cream 50ml

Arata - Medium Hold Styling Cream 50ml

Arata Medium Hold Styling Cream gives flexible, buildable hold with a natural, touchable finish – perfect for effortless everyday styles that still move. Powered by Luviquat® Supreme for humidity-resistant hold, it also smooths frizz and flyaways and cares for hair with niacinamide, panthenol, hyaluronic acid, argan oil and a UV filter. It is lightweight, non-sticky and washes out easily. This 50ml size is ideal for travel and trial.

Product Overview

• Brand: Arata (India)
• Product: Medium Hold Styling Cream
• Product type: Medium-hold hair styling cream
• Size: 50ml travel / trial size
• Hold: Medium, flexible and buildable – up to 48 hours (in-vitro, according to Arata)
• Finish: Natural, non-sticky; no crunch or cast
• Hair type: All hair types
• Key actives: Luviquat® Supreme, niacinamide, panthenol, hyaluronic acid, argan oil, Benzophenone-4
• Country of origin: India

Detailed Description

Styling creams sit between a pomade and a leave-in: they shape and control without a stiff, shiny look. Arata's Medium Hold Styling Cream uses Luviquat® Supreme, a cationic styling polymer, to create a light film that holds shape, resists humidity and lets you restyle through the day. Conditioning agents smooth the cuticle to tame frizz and flyaways, while humectants help lock in moisture – Arata reports a 24-hour softness boost and up to 48-hour medium hold in in-vitro testing on natural hair tresses.

Niacinamide and panthenol are included to help reduce breakage from styling, hyaluronic acid and argan oil add hydration and softness, and Benzophenone-4 provides a UV filter to help limit sun damage and colour fading. The styling agents are water-soluble, so the cream rinses out easily with low build-up.

Why Use Arata Medium Hold Styling Cream?

• For natural, textured or messy styles with control
• To tame frizz and flyaways without stiffness
• For hold you can restyle during the day
• For styling with conditioning and UV care

Key Benefits

• Medium, flexible and buildable hold
• Natural, non-shiny, non-sticky finish
• Smooths frizz and flyaways
• Humidity-resistant film
• Moisturising with hyaluronic acid and argan oil
• Niacinamide and panthenol help reduce styling breakage
• Water-soluble – rinses out easily

Best Suited For

• Short to medium hair needing natural control
• Textured crops, side parts and casual quiffs
• Wavy or frizz-prone hair
• Men and women wanting soft, movable hold

How to Use

1. Prep: Start with damp or dry hair.
2. Dispense: Take a coin-sized amount onto your palm.
3. Spread: Rub between palms to distribute evenly.
4. Apply: Work through hair, adding more if needed to build hold.
5. Style: Shape with fingers or a comb.

Directions & Safety Information

• For external use on hair only. Avoid contact with eyes; rinse with water if contact occurs.
• Patch test first if you have sensitive skin or allergies (contains fragrance and argan oil).
• Discontinue use if irritation occurs.
• Rinses out with regular shampoo.
• Store in a cool, dry place away from direct sunlight. Keep out of reach of children.

Ingredients

Key ingredients (as listed by Arata):

• Luviquat® Supreme (Polyquaternium-68)
• Niacinamide
• Panthenol (Pro-Vitamin B5)
• Hyaluronic Acid
• Argan Oil
• Benzophenone-4 (UV filter)

Full ingredient list (as published by Arata): Aqua, Glycerin, Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer, Cetyl Alcohol, Cetearyl Olivate (and) Sorbitan Olivate, Glyceryl Stearate, Isopropyl Myristate, Sodium Hydroxide, Capric/Caprylic Triglyceride, Propanediol, Phenoxyethanol & Ethylhexylglycerin, Polyquaternium-68, Polyquaternium-7, Niacinamide, Panthenol, Fragrance, Benzophenone-4, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Hyaluronic Acid, Argania Spinosa Kernel (Argan) Oil.

Please check the product packaging for the full and most up-to-date ingredient list before buying and using.

Other Product Information

• Net quantity: 50ml
• Country of origin: India
• Shelf life: 24 months from date of manufacture (expiry printed on pack)

Summary

Arata Medium Hold Styling Cream 50ml provides flexible, humidity-resistant hold with a natural finish, smooths frizz and nourishes hair with argan oil, hyaluronic acid, niacinamide and panthenol – in a handy travel size.

Availability at Zilion Online Store

Arata Medium Hold Styling Cream 50ml is available at Zilion, New Zealand's online store for hair, beauty and grooming. Shop the full Arata range, or explore more styling creams and men's hair styling at Zilion.

Delivery Across New Zealand

We deliver nationwide to Auckland, Hamilton, Tauranga, Wellington, Christchurch, Dunedin, Queenstown, Rotorua, Taupo, Napier, Hastings, Nelson, New Plymouth, Palmerston North, Whangarei, Invercargill and everywhere in between. Free NZ shipping on orders over $85.

Frequently Asked Questions

1. What hold does it give?
   Medium, flexible and buildable hold.
2. What finish does it give?
   A natural, non-shiny finish.
3. Will it weigh my hair down?
   No, the polymers form a light film without heavy coating.
4. Can I restyle during the day?
   Yes, the hold is flexible, not stiff.
5. Does it control frizz?
   Yes, it smooths the cuticle to reduce frizz and flyaways.
6. Does it cause build-up?
   Arata says its styling agents are water-soluble and wash out easily.
7. Wet or dry hair?
   Either – damp or dry.
8. How long does it hold?
   Up to 48 hours in Arata's in-vitro testing.
9. Is it humidity-resistant?
   Yes, the film helps resist humidity.
10. Is it sticky?
    No, it is non-sticky.
11. Does it contain argan oil?
    Yes, along with hyaluronic acid.
12. Does it protect from UV?
    It contains Benzophenone-4, a UV filter.
13. Can women use it?
    Yes, it is unisex.
14. Is it good for wavy hair?
    Yes, it helps define waves and tame frizz.
15. Does it contain fragrance?
    Yes.
16. How much should I use?
    A coin-sized amount, building up as needed.
17. What size is it?
    50ml; a 100ml size is also available.
18. Cream or gel?
    Choose the cream for natural medium hold; the Strong Hold Styling Gel for glossy, firm hold.
19. Where is it made?
    In India.
20. Do you deliver across New Zealand?
    Yes, nationwide, with free NZ shipping on orders over $85.

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