Echosline - Echos Permanent Colour 100g 4.72 Medium Violet Brown

Echosline - Echos Permanent Colour 100g 4.72 Medium Violet Brown

Echosline Echos Permanent Colour 100g in shade 4.72 Medium Violet Brown is a medium brown (level 4) professional permanent hair colour cream with a brown-violet reflect - chocolate with a cool plum nuance. Vegan, PPD-free and resorcinol-free, it delivers intense, shiny, long-lasting colour, while green tea extract, tsubaki oil and date oil help care for the hair fibre. Mix with Echos Colour Cream Developer for predictable salon results.

Product Overview

• Brand: Echosline (Italy)
• Range: Echos Color / Echos Colour
• Shade: 4.72 Medium Violet Brown
• Tone family: Brown violet - medium brown (level 4)
• Product type: Permanent oxidative hair colour cream (brown violet shade)
• Size: 100g tube
• Formula: 100% vegan, PPD-free, resorcinol-free; with green tea extract, tsubaki oil and date oil
• Grey coverage: Up to 100% (per Echosline)
• Mixing: 1:1.5 with Echos Colour Cream Developer (e.g. 50g + 75g)
• Best for: Plum-chocolate and cool brunettes, and tempering yellow at lighter levels
• Made in: Italy, in sustainable, environmentally friendly packaging

Detailed Description

Echos Color is Echosline's permanent colour system for professional colourists, and 4.72 Medium Violet Brown is its brown violet shade with a brown-violet reflect - chocolate with a cool plum nuance. The rich cream is free from PPD (para-phenylenediamine) and resorcinol and is 100% vegan, yet still gives full, even coverage - each standard shade is designed to cover up to 100% of grey - with intense colour, high shine and long-lasting results.

For shade 4.72: Yes. Echosline states every Echos shade covers up to 100% grey. For the most opaque coverage on 50%+ grey with 4.72's brown violet reflect, many colourists mix it with the same-level natural (4.0 PURE or intense natural 44.0), for example half and half. Use 20 vol and process for the full 35 minutes.

Care ingredients are built into the colour cream: green tea extract acts as an antioxidant, tsubaki (camellia) oil helps protect and add shine, and date oil helps remineralise the hair, so colour looks vibrant and feels soft.

All Echos shades are intermixable, so 4.72 can be combined with other Echos shades, correctors and Clear to create bespoke tones. Other Echos shades, correctors and superlighteners are available as separate products at Zilion.

Why Use Echos Permanent Colour 4.72?

• 4.72 Medium Violet Brown: a brown-violet reflect - chocolate with a cool plum nuance
• PPD-free and resorcinol-free permanent colour
• 100% vegan formula made in Italy
• Intermixable with the full Echos shade range
• Caring botanical oils and green tea extract for shine and softness
• Pairs with Echos Colour Cream Developer in 7 to 40 vol

Key Benefits

• Intense, long-lasting, shiny brown violet results
• Predictable, reproducible results thanks to clear mixing ratios
• Even coverage of grey and white hair (standard shades)
• Helps keep hair soft and conditioned during colouring
• Sustainable packaging

Best Suited For

• Professional hairdressers and colour technicians
• Plum-chocolate and cool brunettes, and tempering yellow at lighter levels
• Grey coverage and root retouches in brown violet tones
• Salons looking for a vegan, PPD-free and resorcinol-free colour line

How to Use

1. Carry out an allergy alert (patch) test 48 hours before EVERY colour service, even if the client has used hair colour before, and a strand test to confirm the result.
2. Put on suitable gloves. Weigh the colour and developer into a non-metallic bowl. Mixing 4.72: Mix 4.72 1 part colour to 1.5 parts Echos Colour Cream Developer (e.g. 50g + 75g): 10 vol for tone-on-tone or darker, 20 vol for grey coverage and 1-2 levels of lift, 30-40 vol for more lift. It is intermixable with other Echos shades, for example with 4.0 PURE or intense natural 44.0 for extra coverage.
3. Toning / pre-lightening: Usually no. 4.72 deposits colour or lifts 1-2 levels with 20 vol (up to about 3 with 30-40 vol) on natural hair. Pre-lightening is only needed if the hair is much darker than the target or has previous artificial colour, because tint does not lift tint.
4. Apply to dry, unwashed hair with a tint brush - to the regrowth for retouches, or roots to ends for a virgin application according to the technique required.
5. Processing time: 30-35 minutes (the full 35 minutes for resistant grey); toning on pre-lightened hair 5-15 minutes. Do not use heat unless specified by the manufacturer.
6. Emulsify with a little warm water, rinse thoroughly, then shampoo and condition with a colour-care shampoo and mask.

Directions & Safety Information

• For professional use only. Read and follow the instructions and warnings on the pack.
• Hair colourants can cause severe allergic reactions. Carry out an allergy alert (skin patch) test 48 hours before every use, even if you have used this or another hair colour before.
• Although Echos Color is formulated without PPD (para-phenylenediamine) and resorcinol, oxidative hair dyes contain other dye precursors (aromatic amines) that can cause allergic reactions; people with a known allergy to PPD or hair dye may also react to this product. If in doubt, do not use and seek medical advice.
• Do not use if the client has a rash on the face, a sensitive, irritated or damaged scalp, has ever had a reaction after colouring their hair, or has had a reaction to a temporary black henna tattoo. Temporary black henna tattoos may increase the risk of allergy.
• Not intended for use on persons under 16 years of age.
• Do not use to dye eyelashes or eyebrows - this may cause blindness.
• Avoid contact with the eyes. If the product enters the eyes, rinse immediately and thoroughly with water and seek medical advice. Rinse hair well after application.
• Wear suitable gloves when mixing, applying and rinsing.
• Contains hydrogen peroxide once mixed with developer: avoid skin and eye contact and use in a well-ventilated area.
• Keep out of reach of children. Do not swallow. If swallowed, seek medical advice immediately (NZ Poisons Centre 0800 764 766).
• Mix immediately before use, use a non-metallic bowl and brush, and discard any unused mixture - never store mixed colour in a closed container.
• Store tubes tightly closed in a cool, dry place away from direct sunlight.

Ingredients

Key ingredients: green tea extract (antioxidant), tsubaki (camellia) oil (protection and shine) and date oil (remineralising), in a vegan, PPD-free and resorcinol-free permanent colour cream base containing oxidative dye precursors. The full INCI ingredient list for shade 4.72 is printed on the tube and carton.

Please check the product packaging for the full and most up-to-date ingredient list before buying and using.

Summary

Echosline Echos Permanent Colour 100g 4.72 Medium Violet Brown is a vegan, PPD-free and resorcinol-free professional brown violet shade with a brown-violet reflect - chocolate with a cool plum nuance. Mixed 1:1.5 with Echos Colour Cream Developer, it suits plum-chocolate and cool brunettes, and tempering yellow at lighter levels - for salons across New Zealand.

Availability at Zilion Online Store

Shop Echos Permanent Colour 4.72 Medium Violet Brown and the complete Echosline range at Zilion. Other Echos shades, superlighteners and correctors are available as separate products. Pair your shade with Echos Colour Cream Developer 150ml or Echos Colour Cream Developer 1000ml (also in our developer collection), and explore more permanent hair colour. Keep colour fresh with the Echosline Colour Care range.

Delivery Across New Zealand

We deliver nationwide to Auckland, Hamilton, Tauranga, Wellington, Christchurch, Dunedin, Queenstown, Rotorua, Taupo, Napier, Hastings, Nelson, New Plymouth, Palmerston North, Whangarei, Invercargill and everywhere in between. Free NZ shipping on orders over $85.

Frequently Asked Questions

1. What tone is Echos Permanent Colour 4.72 Medium Violet Brown?
   4.72 has a brown-violet reflect - chocolate with a cool plum nuance.
2. Who and what does shade 4.72 suit?
   4.72 is ideal for plum-chocolate and cool brunettes, and tempering yellow at lighter levels.
3. Does 4.72 cover grey hair?
   Yes. Echosline states every Echos shade covers up to 100% grey. For the most opaque coverage on 50%+ grey with 4.72's brown violet reflect, many colourists mix it with the same-level natural (4.0 PURE or intense natural 44.0), for example half and half. Use 20 vol and process for the full 35 minutes.
4. How do I mix Echos 4.72?
   Mix 4.72 1 part colour to 1.5 parts Echos Colour Cream Developer (e.g. 50g + 75g): 10 vol for tone-on-tone or darker, 20 vol for grey coverage and 1-2 levels of lift, 30-40 vol for more lift. It is intermixable with other Echos shades, for example with 4.0 PURE or intense natural 44.0 for extra coverage.
5. Do I need to pre-lighten, and can 4.72 be used for toning?
   Usually no. 4.72 deposits colour or lifts 1-2 levels with 20 vol (up to about 3 with 30-40 vol) on natural hair. Pre-lightening is only needed if the hair is much darker than the target or has previous artificial colour, because tint does not lift tint.
6. What level is Echos 4.72?
   4.72 is a medium brown (level 4) shade - the first number is the depth (level) and the digits after it give the reflect: brown violet.
7. Which developer should I use?
   Echosline Echos Colour Cream Developer: 10 vol (3%) for deposit/darker, 20 vol (6%) for grey coverage and 1-2 levels of lift, 30-40 vol (9-12%) for more lift; 7 vol (2.1%) for toning.
8. What is the processing time for 4.72?
   30-35 minutes (the full 35 minutes for resistant grey); toning on pre-lightened hair takes 5-15 minutes.
9. Is Echos Color PPD-free?
   Yes. Echos Permanent Colour is formulated without PPD (para-phenylenediamine) and without resorcinol.
10. Can people with a PPD allergy use it?
    Not without medical advice. It still contains other oxidative dye ingredients that can cause reactions, so a 48-hour allergy alert test is essential and anyone with a known hair dye allergy should consult a doctor first.
11. Do I need to do a patch test?
    Yes - an allergy alert (skin patch) test 48 hours before every colour service, even for regular clients.
12. Is it vegan?
    Yes, the Echos Color formula is 100% vegan.
13. Can I intermix 4.72 with other shades?
    Yes, all Echos Permanent Colour shades, superlighteners and mix tones are intermixable to create custom tones.
14. Can I use it on eyebrows or eyelashes?
    No. Never use hair colour on eyebrows or eyelashes - it can cause serious eye injury.
15. What does the formula contain to care for hair?
    Green tea extract as an antioxidant, tsubaki oil for protection and shine, and date oil to help remineralise the hair.
16. How much colour do I need?
    Around 40-60g of colour (one tube is 100g) is typical for a regrowth; longer or thicker hair may need more. Correctors are used in much smaller amounts. Always mix to the stated ratio.
17. Is it for home use?
    Echos Permanent Colour is a professional product designed for use by trained hairdressers.
18. Where is it made?
    Echosline Echos Color is made in Italy in sustainable, environmentally friendly packaging.
19. Are other Echos shades available?
    Yes. Zilion stocks other Echos Permanent Colour shades, superlighteners and correctors as separate products - see our Echosline collection.
20. Do you deliver across New Zealand?
    Yes, Zilion delivers nationwide from Auckland to Invercargill, with free NZ shipping on orders over $85.

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