Echosline - Echos Permanent Colour 100g 10.12 Platinum Blonde Ash Violet

Echosline - Echos Permanent Colour 100g 10.12 Platinum Blonde Ash Violet

Echosline Echos Permanent Colour 100g in shade 10.12 Platinum Blonde Ash Violet is a professional, vegan, PPD-free and resorcinol-free permanent hair colour cream from Italy. At level 10 (platinum blonde), shade 10.12 is an ash violet (pearl) shade - a cool, pearly reflect that neutralises yellow and orange at the same time. On the hair it gives a cool, pearly, silvery-toned colour. Like every Echos Color shade it is designed to cover up to 100% grey hair, while green tea extract, tsubaki oil and date oil help care for the hair fibre. Mix with Echos Colour Cream Developer for precise, predictable salon results.

Product Overview

• Brand: Echosline (Italy)
• Range: Echos Color / Echos Colour
• Shade: 10.12 Platinum Blonde Ash Violet
• Level: 10 - Platinum Blonde
• Tone family: Ash Violet
• Product type: Permanent oxidative hair colour cream (tint)
• Size: 100g tube
• Formula: 100% vegan, PPD-free, resorcinol-free; with green tea extract, tsubaki oil and date oil
• Grey coverage: Up to 100% (per Echosline)
• Mixing ratio: 1:1.5 with Echos Colour Cream Developer
• Developer: Echos Colour Cream Developer (7, 10, 20, 30, 40 vol)
• Made in: Italy, in sustainable, environmentally friendly packaging

Detailed Description

Echos Color is Echosline's permanent colour system for professional colourists, and Echos 10.12 Platinum Blonde Ash Violet is one of its ash violet (pearl) shades at level 10 (platinum blonde). On the hair it delivers a cool, pearly, silvery-toned colour, with high shine and long-lasting results.

The rich cream formula is free from PPD (para-phenylenediamine) and resorcinol and is 100% vegan, yet still delivers full, even coverage. Care ingredients are built in: green tea extract acts as an antioxidant, tsubaki (camellia) oil helps protect and add shine, and date oil helps remineralise the hair, so colour looks vibrant and feels soft.

All Echos Permanent Colour shades are intermixable, so Echos 10.12 can be used on its own or combined with other shades to create a bespoke formula. Mix with the Pure Natural of the same level for grey, or with an intense ash for a stronger anti-orange effect. Other Echos Permanent Colour shades are available as separate products at Zilion.

Why Use Echos Permanent Colour 10.12?

• Professional ash violet (pearl) shade at level 10 (platinum blonde)
• PPD-free and resorcinol-free permanent colour
• 100% vegan formula made in Italy
• Up to 100% grey coverage
• Intermixable with every Echos Color shade
• Caring green tea extract, tsubaki oil and date oil

Key Benefits

• A cool, pearly, silvery-toned colour
• Intense, long-lasting, shiny colour
• Even coverage of grey and white hair
• Predictable results with a simple 1:1.5 mixing ratio
• Helps keep hair soft and conditioned during colouring
• Sustainable packaging

Best Suited For

• Professional hairdressers and colour technicians
• Clients with natural blonde or light-brown hair, blondes wanting a lighter or more refined tone, and toning pre-lightened hair
• Grey coverage and root retouches
• Permanent tone-on-tone, darker or lighter colour changes
• Salons looking for a vegan, PPD-free and resorcinol-free colour line

How to Use

1. Carry out an allergy alert (patch) test 48 hours before EVERY colour service, even if the client has used hair colour before, and a strand test to confirm the result.
2. Put on suitable gloves. Weigh the colour and developer into a non-metallic bowl. Mix 1 part Echos 10.12 with 1.5 parts Echos Colour Cream Developer (e.g. 50g + 75g): 20 vol (6%) for 1-2 levels of lift and grey coverage, 30 vol (9%) or 40 vol (12%) for 2-3 levels of lift on natural hair.
3. For more than 50% grey on a fashion shade, combine Echos 10.12 with the Pure Natural of the same level as needed; follow the Echosline colour chart for quantities.
4. Apply to dry, unwashed hair with a tint brush - to the regrowth for retouches, or roots to ends for a virgin application according to the technique required.
5. Processing time: 30-35 minutes (allow the full 35 minutes for resistant grey). When toning pre-lightened hair with 7 vol, process for 5-15 minutes and check visually. Do not use heat unless specified by the manufacturer.
6. Emulsify with a little warm water, rinse thoroughly, then shampoo and condition with a colour-care shampoo and mask.

Directions & Safety Information

• For professional use only. Read and follow the instructions and warnings on the pack.
• Hair colourants can cause severe allergic reactions. Carry out an allergy alert (skin patch) test 48 hours before every use, even if you have used this or another hair colour before.
• Although Echos Color is formulated without PPD (para-phenylenediamine) and resorcinol, oxidative hair dyes contain other dye precursors (aromatic amines) that can cause allergic reactions; people with a known allergy to PPD or hair dye may also react to this product. If in doubt, do not use and seek medical advice.
• Do not use if the client has a rash on the face, a sensitive, irritated or damaged scalp, has ever had a reaction after colouring their hair, or has had a reaction to a temporary black henna tattoo. Temporary black henna tattoos may increase the risk of allergy.
• Not intended for use on persons under 16 years of age.
• Do not use to dye eyelashes or eyebrows - this may cause blindness.
• Avoid contact with the eyes. If the product enters the eyes, rinse immediately and thoroughly with water and seek medical advice. Rinse hair well after application.
• Wear suitable gloves when mixing, applying and rinsing.
• Contains hydrogen peroxide once mixed with developer: avoid skin and eye contact and use in a well-ventilated area.
• Keep out of reach of children. Do not swallow. If swallowed, seek medical advice immediately (NZ Poisons Centre 0800 764 766).
• Mix immediately before use, use a non-metallic bowl and brush, and discard any unused mixture - never store mixed colour in a closed container.
• Store tubes tightly closed in a cool, dry place away from direct sunlight.

Ingredients

Key ingredients: green tea extract (antioxidant), tsubaki (camellia) oil (protection and shine) and date oil (remineralising), in a vegan, PPD-free and resorcinol-free permanent colour cream base containing oxidative dye precursors. The full INCI ingredient list for shade 10.12 is printed on the tube and carton.

Please check the product packaging for the full and most up-to-date ingredient list before buying and using.

Summary

Echosline Echos Permanent Colour 100g 10.12 Platinum Blonde Ash Violet is a level 10 ash violet (pearl) professional permanent hair colour that gives a cool, pearly, silvery-toned colour. Vegan, PPD-free and resorcinol-free with up to 100% grey coverage and caring green tea, tsubaki and date oil, Echos 10.12 mixes 1:1.5 with Echos Colour Cream Developer for intense, shiny, long-lasting colour in salons across New Zealand.

Availability at Zilion Online Store

Shop Echos Permanent Colour 10.12 Platinum Blonde Ash Violet and the complete Echosline range at Zilion. Every Echos Permanent Colour shade is listed as its own product, so you can order exactly the shades you need. Pair Echos 10.12 with Echos Colour Cream Developer 150ml or Echos Colour Cream Developer 1000ml (also in our developer collection), and explore more permanent hair colour and hair colour. Keep colour looking fresh with the Echosline Colour Care range.

Delivery Across New Zealand

We deliver Echos Permanent Colour 10.12 nationwide to Auckland, Hamilton, Tauranga, Wellington, Christchurch, Dunedin, Queenstown, Rotorua, Taupo, Napier, Hastings, Nelson, New Plymouth, Palmerston North, Whangarei, Invercargill and everywhere in between. Free NZ shipping on orders over $85.

Frequently Asked Questions

1. What tone is Echos 10.12 Platinum Blonde Ash Violet?
   Echos 10.12 (Platinum Blonde Ash Violet) is a level 10 platinum blonde - an ash violet (pearl) shade - a cool, pearly reflect that neutralises yellow and orange at the same time.
2. Who is Echos 10.12 Platinum Blonde Ash Violet best suited to?
   It suits clients with natural blonde or light-brown hair, blondes wanting a lighter or more refined tone, and toning pre-lightened hair. It gives a cool, pearly, silvery-toned colour.
3. Does Echos 10.12 cover grey hair?
   It covers grey with a pearly finish. For more than 50% grey mix with the Pure Natural of the same level (e.g. half Echos 10.12 and half 10.0 PURE) for full, even coverage.
4. How do I mix Echos 10.12?
   Mix 1 part Echos 10.12 with 1.5 parts Echos Colour Cream Developer (e.g. 50g + 75g): 20 vol (6%) for 1-2 levels of lift and grey coverage, 30 vol (9%) or 40 vol (12%) for 2-3 levels of lift on natural hair.
5. Do I need to pre-lighten before using Echos 10.12, and can it be used as a toner?
   On natural hair at level 7 or lighter, Echos 10.12 can lift and tone in one step. Darker or previously coloured hair needs pre-lightening first, because colour does not lift colour. On pre-lightened hair (level 9-10) Echos 10.12 can be used as a toner, mixed 1:3 with 7 vol (2.1%) developer for 5-15 minutes.
6. What can I mix Echos 10.12 with?
   Mix with the Pure Natural of the same level for grey, or with an intense ash for a stronger anti-orange effect.
7. What processing time does Echos 10.12 need?
   30-35 minutes, allowing the full 35 minutes for resistant grey. When toning pre-lightened hair with 7 vol developer, process for 5-15 minutes and check visually.
8. Is Echos Color PPD-free?
   Yes. Echos Permanent Colour is formulated without PPD (para-phenylenediamine) and without resorcinol.
9. Can people with a PPD allergy use it?
   Not without medical advice. It still contains other oxidative dye ingredients that can cause reactions, so a 48-hour allergy alert test is essential and anyone with a known hair dye allergy should consult a doctor first.
10. Do I need to do a patch test?
    Yes - an allergy alert (skin patch) test 48 hours before every colour service, even for regular clients.
11. Is it vegan?
    Yes, the Echos Color formula is 100% vegan.
12. Can I use it on eyebrows or eyelashes?
    No. Never use hair colour on eyebrows or eyelashes - it can cause serious eye injury.
13. What does the formula contain to care for hair?
    Green tea extract as an antioxidant, tsubaki oil for protection and shine, and date oil to help remineralise the hair.
14. How much colour do I need?
    Around 40-60g of colour (one tube is 100g) is typical for a regrowth; longer or thicker hair may need more. Always mix to the stated ratio.
15. Should I apply to wet or dry hair?
    Apply to dry, unwashed hair for best results unless your technique states otherwise.
16. Is it for home use?
    Echos Permanent Colour is a professional product designed for use by trained hairdressers.
17. Where is it made?
    Echosline Echos Color is made in Italy in sustainable, environmentally friendly packaging.
18. Are other Echos Permanent Colour shades available?
    Yes. Besides 10.12 Platinum Blonde Ash Violet, Zilion stocks the other Echos Permanent Colour shades - naturals, ICE, ash, violet, golden, copper, red, brown tones, superlighteners and correctors - each as a separate product.
19. Which developer should I use with it?
    Echosline Echos Colour Cream Developer, available in 7, 10, 20, 30 and 40 vol at Zilion.
20. Do you deliver Echos 10.12 across New Zealand?
    Yes, Zilion delivers nationwide from Auckland to Invercargill, with free NZ shipping on orders over $85.

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