Echosline - Echos Permanent Colour 100g 4.0 PURE Medium Brown

Echosline - Echos Permanent Colour 100g 4.0 PURE Medium Brown

Echosline Echos Permanent Colour 100g in shade 4.0 PURE Medium Brown is a professional, vegan, PPD-free and resorcinol-free permanent hair colour cream from Italy. At level 4 (medium brown), shade 4.0 PURE is a pure natural shade - a balanced, neutral base with no added reflect, giving a true, natural-looking colour. On the hair it gives a clean, true-to-level natural colour that looks soft and believable. Like every Echos Color shade it is designed to cover up to 100% grey hair, while green tea extract, tsubaki oil and date oil help care for the hair fibre. Mix with Echos Colour Cream Developer for precise, predictable salon results.

Product Overview

• Brand: Echosline (Italy)
• Range: Echos Color / Echos Colour
• Shade: 4.0 PURE Medium Brown
• Level: 4 - Medium Brown
• Tone family: Pure Natural
• Product type: Permanent oxidative hair colour cream (tint)
• Size: 100g tube
• Formula: 100% vegan, PPD-free, resorcinol-free; with green tea extract, tsubaki oil and date oil
• Grey coverage: Up to 100% (per Echosline)
• Mixing ratio: 1:1.5 with Echos Colour Cream Developer
• Developer: Echos Colour Cream Developer (7, 10, 20, 30, 40 vol)
• Made in: Italy, in sustainable, environmentally friendly packaging

Detailed Description

Echos Color is Echosline's permanent colour system for professional colourists, and Echos 4.0 PURE Medium Brown is one of its pure natural shades at level 4 (medium brown). On the hair it delivers a clean, true-to-level natural colour that looks soft and believable, with high shine and long-lasting results.

The rich cream formula is free from PPD (para-phenylenediamine) and resorcinol and is 100% vegan, yet still delivers full, even coverage. Care ingredients are built in: green tea extract acts as an antioxidant, tsubaki (camellia) oil helps protect and add shine, and date oil helps remineralise the hair, so colour looks vibrant and feels soft.

All Echos Permanent Colour shades are intermixable, so Echos 4.0 PURE can be used on its own or combined with other shades to create a bespoke formula. Pure naturals are added to fashion reflects of the same level (e.g. half Echos 4.0 PURE and half a reflect shade) to improve grey coverage and soften the tone. Other Echos Permanent Colour shades are available as separate products at Zilion.

Why Use Echos Permanent Colour 4.0 PURE?

• Professional pure natural shade at level 4 (medium brown)
• PPD-free and resorcinol-free permanent colour
• 100% vegan formula made in Italy
• Up to 100% grey coverage
• Intermixable with every Echos Color shade
• Caring green tea extract, tsubaki oil and date oil

Key Benefits

• A clean, true-to-level natural colour that looks soft and believable
• Intense, long-lasting, shiny colour
• Even coverage of grey and white hair
• Predictable results with a simple 1:1.5 mixing ratio
• Helps keep hair soft and conditioned during colouring
• Sustainable packaging

Best Suited For

• Professional hairdressers and colour technicians
• Clients with dark hair, brunettes and anyone wanting a deeper pure natural result with grey coverage
• Grey coverage and root retouches
• Permanent tone-on-tone, darker or lighter colour changes
• Salons looking for a vegan, PPD-free and resorcinol-free colour line

How to Use

1. Carry out an allergy alert (patch) test 48 hours before EVERY colour service, even if the client has used hair colour before, and a strand test to confirm the result.
2. Put on suitable gloves. Weigh the colour and developer into a non-metallic bowl. Mix 1 part Echos 4.0 PURE with 1.5 parts Echos Colour Cream Developer (e.g. 50g + 75g): 10 vol (3%) for tone-on-tone or going darker, 20 vol (6%) for grey coverage and up to 1 level of lift.
3. Echos 4.0 PURE can be used on its own for full grey coverage; allow the full processing time for resistant grey.
4. Apply to dry, unwashed hair with a tint brush - to the regrowth for retouches, or roots to ends for a virgin application according to the technique required.
5. Processing time: 30-35 minutes (allow the full 35 minutes for resistant grey). When toning pre-lightened hair with 7 vol, process for 5-15 minutes and check visually. Do not use heat unless specified by the manufacturer.
6. Emulsify with a little warm water, rinse thoroughly, then shampoo and condition with a colour-care shampoo and mask.

Directions & Safety Information

• For professional use only. Read and follow the instructions and warnings on the pack.
• Hair colourants can cause severe allergic reactions. Carry out an allergy alert (skin patch) test 48 hours before every use, even if you have used this or another hair colour before.
• Although Echos Color is formulated without PPD (para-phenylenediamine) and resorcinol, oxidative hair dyes contain other dye precursors (aromatic amines) that can cause allergic reactions; people with a known allergy to PPD or hair dye may also react to this product. If in doubt, do not use and seek medical advice.
• Do not use if the client has a rash on the face, a sensitive, irritated or damaged scalp, has ever had a reaction after colouring their hair, or has had a reaction to a temporary black henna tattoo. Temporary black henna tattoos may increase the risk of allergy.
• Not intended for use on persons under 16 years of age.
• Do not use to dye eyelashes or eyebrows - this may cause blindness.
• Avoid contact with the eyes. If the product enters the eyes, rinse immediately and thoroughly with water and seek medical advice. Rinse hair well after application.
• Wear suitable gloves when mixing, applying and rinsing.
• Contains hydrogen peroxide once mixed with developer: avoid skin and eye contact and use in a well-ventilated area.
• Keep out of reach of children. Do not swallow. If swallowed, seek medical advice immediately (NZ Poisons Centre 0800 764 766).
• Mix immediately before use, use a non-metallic bowl and brush, and discard any unused mixture - never store mixed colour in a closed container.
• Store tubes tightly closed in a cool, dry place away from direct sunlight.

Ingredients

Key ingredients: green tea extract (antioxidant), tsubaki (camellia) oil (protection and shine) and date oil (remineralising), in a vegan, PPD-free and resorcinol-free permanent colour cream base containing oxidative dye precursors. The full INCI ingredient list for shade 4.0 PURE is printed on the tube and carton.

Please check the product packaging for the full and most up-to-date ingredient list before buying and using.

Summary

Echosline Echos Permanent Colour 100g 4.0 PURE Medium Brown is a level 4 pure natural professional permanent hair colour that gives a clean, true-to-level natural colour that looks soft and believable. Vegan, PPD-free and resorcinol-free with up to 100% grey coverage and caring green tea, tsubaki and date oil, Echos 4.0 PURE mixes 1:1.5 with Echos Colour Cream Developer for intense, shiny, long-lasting colour in salons across New Zealand.

Availability at Zilion Online Store

Shop Echos Permanent Colour 4.0 PURE Medium Brown and the complete Echosline range at Zilion. Every Echos Permanent Colour shade is listed as its own product, so you can order exactly the shades you need. Pair Echos 4.0 PURE with Echos Colour Cream Developer 150ml or Echos Colour Cream Developer 1000ml (also in our developer collection), and explore more permanent hair colour and hair colour. Keep colour looking fresh with the Echosline Colour Care range.

Delivery Across New Zealand

We deliver Echos Permanent Colour 4.0 PURE nationwide to Auckland, Hamilton, Tauranga, Wellington, Christchurch, Dunedin, Queenstown, Rotorua, Taupo, Napier, Hastings, Nelson, New Plymouth, Palmerston North, Whangarei, Invercargill and everywhere in between. Free NZ shipping on orders over $85.

Frequently Asked Questions

1. What tone is Echos 4.0 PURE Medium Brown?
   Echos 4.0 PURE (Medium Brown) is a level 4 medium brown - a pure natural shade - a balanced, neutral base with no added reflect, giving a true, natural-looking colour.
2. Who is Echos 4.0 PURE Medium Brown best suited to?
   It suits clients with dark hair, brunettes and anyone wanting a deeper pure natural result with grey coverage. It gives a clean, true-to-level natural colour that looks soft and believable.
3. Does Echos 4.0 PURE cover grey hair?
   Yes - as a pure natural, Echos 4.0 PURE is the backbone of grey coverage and is designed to cover up to 100% grey. For very resistant grey you can also use the Intense Natural 44.0 or allow the full 35 minutes.
4. How do I mix Echos 4.0 PURE?
   Mix 1 part Echos 4.0 PURE with 1.5 parts Echos Colour Cream Developer (e.g. 50g + 75g): 10 vol (3%) for tone-on-tone or going darker, 20 vol (6%) for grey coverage and up to 1 level of lift.
5. Do I need to pre-lighten before using Echos 4.0 PURE, and can it be used as a toner?
   No - Echos 4.0 PURE is a darker shade, so it is normally applied without pre-lightening, either to darken the hair or to colour at the same level with 10 or 20 vol. Pre-lightening is only needed if you want a lighter result than the client's current colour by more than a couple of levels.
6. What can I mix Echos 4.0 PURE with?
   Pure naturals are added to fashion reflects of the same level (e.g. half Echos 4.0 PURE and half a reflect shade) to improve grey coverage and soften the tone.
7. What processing time does Echos 4.0 PURE need?
   30-35 minutes, allowing the full 35 minutes for resistant grey. When toning pre-lightened hair with 7 vol developer, process for 5-15 minutes and check visually.
8. Is Echos Color PPD-free?
   Yes. Echos Permanent Colour is formulated without PPD (para-phenylenediamine) and without resorcinol.
9. Can people with a PPD allergy use it?
   Not without medical advice. It still contains other oxidative dye ingredients that can cause reactions, so a 48-hour allergy alert test is essential and anyone with a known hair dye allergy should consult a doctor first.
10. Do I need to do a patch test?
    Yes - an allergy alert (skin patch) test 48 hours before every colour service, even for regular clients.
11. Is it vegan?
    Yes, the Echos Color formula is 100% vegan.
12. Can I use it on eyebrows or eyelashes?
    No. Never use hair colour on eyebrows or eyelashes - it can cause serious eye injury.
13. What does the formula contain to care for hair?
    Green tea extract as an antioxidant, tsubaki oil for protection and shine, and date oil to help remineralise the hair.
14. How much colour do I need?
    Around 40-60g of colour (one tube is 100g) is typical for a regrowth; longer or thicker hair may need more. Always mix to the stated ratio.
15. Should I apply to wet or dry hair?
    Apply to dry, unwashed hair for best results unless your technique states otherwise.
16. Is it for home use?
    Echos Permanent Colour is a professional product designed for use by trained hairdressers.
17. Where is it made?
    Echosline Echos Color is made in Italy in sustainable, environmentally friendly packaging.
18. Are other Echos Permanent Colour shades available?
    Yes. Besides 4.0 PURE Medium Brown, Zilion stocks the other Echos Permanent Colour shades - naturals, ICE, ash, violet, golden, copper, red, brown tones, superlighteners and correctors - each as a separate product.
19. Which developer should I use with it?
    Echosline Echos Colour Cream Developer, available in 7, 10, 20, 30 and 40 vol at Zilion.
20. Do you deliver Echos 4.0 PURE across New Zealand?
    Yes, Zilion delivers nationwide from Auckland to Invercargill, with free NZ shipping on orders over $85.

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