Ouidad - Tone It Away Purple Shampoo 250ml

Ouidad - Tone It Away Purple Shampoo 250ml

Ouidad Tone It Away Purple Shampoo 250ml is a sulphate-free, moisturising shampoo that cleanses while neutralising brassy or yellow tones between salon visits.

Product Overview

• Brand: Ouidad
• Range: Curl Tone
• Product type: Shampoo
• Size: 250ml
• Suitable for: Blonde, highlighted, grey and lightened curly hair prone to brassiness
• Key ingredients / features: Violet and orchid extracts; cica; rice water; coconut and avocado oils; pro-vitamin B5; quinoa protein

Detailed Description

Violet and orchid extracts counteract yellow tones and help extend colour, enhancing highlighted, grey and lightened tones. Cica and rice water help strengthen and repair, coconut and avocado oils nourish and protect, and pro-vitamin B5 with quinoa protein helps strengthen strands damaged by heat styling or colouring.

It moisturises curls without weighing them down and is colour safe, vegan and cruelty-free. Pair it with the Curl Tone Anti-Brass Conditioning Mask for best results.

Why Use Tone It Away Purple Shampoo?

• Your blonde, grey or lightened curls turn brassy
• You want a purple shampoo that won't dry curls
• You want a sulphate-free, colour-safe cleanse
• You want to extend time between toning appointments

Key Benefits

• Neutralises brassy and yellow tones
• Deeply nourishing and moisturising
• Strengthens and repairs
• Sulphate-free and colour safe
• Doesn't weigh curls down
• Vegan and cruelty-free

Best Suited For

• Blonde and highlighted curls
• Grey and silver curls
• Lightened hair
• Colour-treated curly hair

How to Use

1. Wet hair thoroughly.
2. Massage into wet hair and work through to cleanse.
3. Rinse thoroughly.
4. Use as needed to tone brassiness or reduce yellow tones.
5. Follow with Curl Tone Anti-Brass Conditioning Mask.

Directions & Safety Information

• For external use only.
• Avoid contact with eyes. If contact occurs, rinse thoroughly with water.
• Discontinue use if irritation occurs.
• Keep out of reach of children.
• Store in a cool, dry place away from direct sunlight.

Ingredients

Key ingredients include violet extract, orchid extract, cica, rice water, coconut oil, avocado oil, pro-vitamin B5 and quinoa protein. Sulphate-free.

Please check the product packaging for the full and most up-to-date ingredient list before buying and using.

Summary

Ouidad Tone It Away Purple Shampoo 250ml is a shampoo from Ouidad's Curl Tone range, made for blonde, highlighted, grey and lightened curly hair prone to brassiness. Neutralises brassy and yellow tones, with violet and orchid extracts at the heart of the formula.

Availability at Zilion Online Store

Ouidad Tone It Away Purple Shampoo 250ml is available at the Zilion Online Store, a New Zealand stockist of genuine salon hair care. Explore the full Ouidad range, or shop related collections: Purple Shampoo, Blonde Hair Shampoo, Curly Hair Shampoo. Order online and we'll send it straight to your door.

Delivery Across New Zealand

We deliver nationwide to Auckland, Hamilton, Tauranga, Wellington, Christchurch, Dunedin, Queenstown, Rotorua, Taupo, Napier, Hastings, Nelson, New Plymouth, Palmerston North, Whangarei, Invercargill and everywhere in between. Free NZ shipping on orders over $85.

Frequently Asked Questions

1. How often should I use a purple shampoo?
   Use as needed to tone brassiness; alternate with your regular shampoo if your colour becomes too cool.
2. Is it sulphate-free?
   Yes.
3. Will it dry out my curls?
   It is a moisturising formula designed not to weigh curls down.
4. Is it suitable for grey hair?
   Yes, it enhances grey, highlighted and lightened tones.
5. Is it vegan?
   Yes, Ouidad lists it as vegan and cruelty-free.
6. Can brunettes use it?
   It is designed for highlighted, grey and lightened tones; brunettes with lightened sections can use it on brassiness.
7. Which conditioner should I use?
   The Curl Tone Anti-Brass Conditioning Mask.
8. What does quinoa protein do?
   Together with pro-vitamin B5 it helps strengthen strands damaged by heat or colouring.
9. Is it colour safe?
   Yes.
10. What size is it?
    250ml (8.5oz).
11. Can it stain light hair?
    Purple pigments can temporarily tint very light or porous hair; rinse thoroughly and adjust contact time.
12. Can men use it?
    Yes, it suits grey or lightened hair of any gender.
13. Is this a genuine Ouidad product?
    Yes. Zilion stocks 100% genuine Ouidad products.
14. Who is Ouidad?
    Ouidad is a curl-care specialist founded in 1984, creating products for loose, classic, tight and kinky curl types.
15. Can I use it with other Ouidad products?
    Yes. The Curl Tone range is designed to work as a system, and Ouidad products layer well together.
16. Should I do a patch test?
    If you have sensitive skin or known allergies, check the ingredient list on the pack and patch test before first use.
17. Is it suitable for curly hair in New Zealand's climate?
    Yes. It is designed for curls, and many Ouidad products specifically help manage frizz in humid and changeable weather like ours.
18. Do you deliver across New Zealand?
    Yes, Zilion delivers nationwide, from Auckland, Hamilton and Wellington to Christchurch, Queenstown, Dunedin and everywhere in between.
19. Is there free shipping?
    Yes, enjoy free NZ shipping on orders over $85.
20. Where can I see more Ouidad products?
    Browse the full Ouidad range at Zilion in our Ouidad collection.

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