12 Reasons NZ | Official Stockist | Zilion
12 Reasons in New Zealand
12 Reasons is an Australian-made haircare brand with a refreshingly simple idea: build each range around one hero ingredient and make it obvious what that range is for. Keratin strengthens, Marula Oil hydrates and adds shine, Argan Oil softens, and Purple tones blonde. Alongside the care lines sits Absolute, a full styling collection of sprays, mousse, creams, powders and wax.
Zilion is an official NZ stockist of 12 Reasons, with more than 60 products listed. Shampoos and conditioners come in 400ml and 1000ml, masks in 250ml tubs and 50ml sachets, and every care line has a 100ml serum, a travel set and a boxed gift set. Prices sit in the mid-range, so a full salon-style routine is within easy reach.
About 12 Reasons
12 Reasons is made in Australia and designed for the kind of hair problems people actually have: colour and heat damage, dryness, frizz and brassy blonde. Rather than a long list of overlapping lines, there are four care families, each with the same structure of shampoo, conditioner, mask, mask sachet and serum. Once you know which ingredient suits your hair, the rest of the routine falls into place.
The brand lists its products as colour safe, paraben free and cruelty free. The Keratin range uses hydrolysed keratin proteins to help fill weak spots along the hair shaft, the Marula Oil range is built around a light, glossy oil that suits dry and dull hair, and the Argan Oil range focuses on everyday softness and frizz control. Purple Shampoo and Conditioner use violet pigments to neutralise yellow and brassy tones.
The Absolute styling collection covers almost every finish. There is a Heat Protectant Spray, Leave In Conditioning Spray, Texturiser, Mousse, Finisher, Dry Shampoo, Curl Cream and Curl Amplifier, plus Volume Powder, tinted Texturiser Powders and a Wax Stick for flyaways.
The 12 Reasons Range
12 Reasons Shampoo includes Keratin, Marula Oil, Argan Oil and Purple shampoos in 400ml and 1000ml, plus a 60ml Marula Oil mini for travel.
12 Reasons Conditioner matches every shampoo, with Keratin, Marula Oil, Argan Oil and Purple conditioners in 400ml and 1000ml and a 40ml Marula Oil mini.
12 Reasons Hair Masks has a 250ml mask for each oil and keratin line, 50ml single-use sachets, and boxes of 12 sachets for salons or regular users. The Face Masks tab currently holds the 50ml Keratin and Marula Oil mask sachets.
12 Reasons Hair Serums brings together the 100ml Keratin, Marula Oil and Argan Oil serums, used on damp hair before styling or on dry ends to finish.
12 Reasons Hair Treatments gathers the masks, serums and leave-in products that go beyond everyday washing.
12 Reasons Hair Spray covers the Absolute sprays: Heat Protectant, Leave In Conditioning Spray, Illuminator Marula Oil Spray, Texturiser, Finisher and Curl Amplifier.
12 Reasons Hair Styling is the wider Absolute line-up, with Mousse, Dry Shampoo, Curl Cream for medium to coarse hair, Curl Crème (Original Lighter Hold), Creative Styling Crème, Volume Powder, Texturiser Powder in Black and Dark Brown, and the Wax Stick.
12 Reasons Gift Sets & Packs includes the Keratin Strengthen & Shine, Marula Hydrate & Shine and Argan Moisturise & Shine gift sets (shampoo, conditioner and serum), travel sets for each line, 1000ml duos, and shampoo, conditioner, mask and serum bundles.
Top 10 12 Reasons Products
- 12 Reasons Keratin Shampoo 400ml: the starting point for hair weakened by colour, bleach or hot tools.
- 12 Reasons Marula Oil Conditioner 400ml: a softening conditioner for dry, dull hair that needs moisture and gloss.
- 12 Reasons Argan Oil Mask 250ml: a weekly mask for frizz-prone hair that feels rough or hard to manage.
- 12 Reasons Purple Shampoo 400ml: violet pigments cool down brassy and yellow tones in blonde, grey and highlighted hair.
- 12 Reasons Keratin Serum 100ml: a protein serum that smooths weak ends and adds slip before blow-drying.
- 12 Reasons Absolute Heat Protectant Spray 300ml: the spray to reach for before every blow-dry, straightener or curling wand.
- 12 Reasons Absolute Leave In Conditioning Spray 300ml: detangles damp hair without rinsing, handy for long hair and kids.
- 12 Reasons Absolute Mousse 220g: adds body and structure to fine or flat hair without heavy oils.
- 12 Reasons Absolute Curl Amplifier 236ml: a spray that defines and refreshes curls and waves.
- 12 Reasons Absolute Volume Powder 12g: a shaker powder for instant lift and grip at the roots.
Best Sellers at Zilion
- 12 Reasons Keratin Mask 250ml ($27.30)
- 12 Reasons Keratin Conditioner 400ml ($23.70)
- 12 Reasons Travel Set Keratin ($28.99)
- 12 Reasons Absolute Heat Protectant Spray 300ml ($25.32)
- 12 Reasons Absolute Mousse 220g ($25.32)
- 12 Reasons Argan Oil Mask Sachet 50ml ($6.00)
- 12 Reasons Absolute Illuminator Marula Oil Spray 300ml ($25.32)
- 12 Reasons Absolute Texturiser 145ml ($25.32)
- 12 Reasons Absolute Leave In Conditioning Spray 300ml ($25.32)
- 12 Reasons Purple Shampoo 400ml ($25.30)
Benefits of 12 Reasons
- Easy to choose. Four care lines, each named after its hero ingredient, so you can match a routine to your hair in seconds.
- Complete routines. Every care line has a shampoo, conditioner, mask, sachet and serum, and most come as gift sets and travel sets too.
- Colour safe. The brand lists its range as colour safe, which suits anyone protecting salon colour between appointments.
- Paraben free and cruelty free. Both are stated by the brand across the range.
- Styling from the same brand. The Absolute collection covers heat protection, volume, texture, curls, hold and shine.
- Good value sizes. 1000ml shampoos and conditioners are $54.50 each, and 1000ml duos bring the cost down further.
- Try before you commit. 50ml mask sachets are $6 and the travel sets are under $30.
How to Choose the Right 12 Reasons Product
Damaged, coloured or heat-styled hair: Keratin Shampoo and Conditioner, the Keratin Mask once or twice a week, and Keratin Serum through the ends.
Dry or dull hair: Marula Oil gives the richer feel and the most shine. Finish with the Illuminator Marula Oil Spray for extra gloss.
Frizz and everyday softness: Argan Oil is the lighter choice. Pair it with the Leave In Conditioning Spray on damp hair.
Blonde, grey or highlighted hair: use Purple Shampoo once or twice a week and alternate with Keratin or Argan Oil to avoid over-toning.
Fine or flat hair: keep care light, then use Absolute Mousse when wet and Volume Powder or Texturiser on dry hair.
Curls and waves: Curl Cream for medium to coarse curls, Curl Crème (Original Lighter Hold) for finer waves, and Curl Amplifier to refresh.
Men's and short styles: Texturiser Powder, the Wax Stick and Creative Styling Crème give grip and shape without crunch.
Why Shop 12 Reasons at Zilion
- Official NZ stockist. Zilion is an official stockist of 12 Reasons, so every order is genuine stock.
- Free shipping over $85. Orders under $85 ship for a flat $7.99 to metro and rural addresses.
- Afterpay and Zip. Spread the cost of a full routine or a 1000ml duo.
- Fast dispatch. In-stock orders placed before 9am go out the same business day.
- Value packs. Gift sets, travel sets, 1000ml duos and trio and quad bundles sit alongside our wider Packs & Bundles and Litres collections.
- Real help. Not sure which line suits you? Email care@zilion.co.nz and our team will point you in the right direction.
Delivery Across New Zealand
We send 12 Reasons nationwide, from Auckland, Hamilton and Tauranga to Wellington, Christchurch, Dunedin and Queenstown, and to rural addresses in between. Metro orders usually arrive in 1 to 4 business days and rural orders in 3 to 7. Aerosols such as Absolute Mousse, Finisher and Dry Shampoo can take a little longer because they travel as dangerous goods.
12 Reasons FAQs
Where is 12 Reasons made?
12 Reasons products are made in Australia.
What are the four 12 Reasons care ranges?
Keratin for strength and smoothness, Marula Oil for hydration and shine, Argan Oil for moisture and softness, and Purple for toning blonde, grey and lightened hair.
Which 12 Reasons range is best for damaged hair?
Keratin. It is designed for hair weakened by colouring, bleaching and heat styling, and uses hydrolysed keratin proteins to help reinforce the hair.
What is the difference between Marula Oil and Argan Oil?
Marula Oil is the richer, glossier choice for dry and dull hair. Argan Oil is lighter and focuses on everyday softness and frizz control.
Is 12 Reasons colour safe?
Yes. The brand lists its range as colour safe, so it suits coloured and highlighted hair.
Is 12 Reasons paraben free?
Yes, the brand states that its products are paraben free.
Is 12 Reasons cruelty free?
The brand describes its range as cruelty free.
Does 12 Reasons Purple Shampoo work on grey hair?
Yes. Violet pigments neutralise yellow tones in blonde, grey, silver and highlighted hair.
How often should I use 12 Reasons Purple Shampoo?
Once or twice a week is usually enough. Alternate it with a Keratin or Argan Oil shampoo so blonde stays bright without turning lilac.
Is there a Purple Conditioner?
Yes. Purple Conditioner comes in 400ml and 1000ml, and there are Purple shampoo and conditioner duos in both sizes.
What sizes do 12 Reasons shampoos come in?
400ml and 1000ml for every line, plus a 60ml Marula Oil Shampoo mini.
What sizes do the masks come in?
Each mask comes in a 250ml tub and a 50ml single-use sachet, and the sachets are also sold in boxes of 12.
How do I use a 12 Reasons hair mask?
After shampooing, apply through the mid-lengths and ends, leave for a few minutes, then rinse well. Use it in place of conditioner once or twice a week.
What does the Keratin Serum do?
It smooths weak and split-looking ends and adds slip before blow-drying. Apply a small amount to damp or dry lengths.
How do I use the Marula Oil Serum?
Warm one or two pumps between your palms and smooth through damp hair before styling, or over dry ends for shine.
What does Absolute Heat Protectant Spray do?
It is a pre-styling spray that helps protect hair from the heat of dryers, straighteners and curling tools. Spray through damp or dry hair before using heat.
What is the Absolute Leave In Conditioning Spray for?
It detangles and softens damp hair without rinsing, which makes it handy for long hair, kids and quick routines.
What does the Illuminator Marula Oil Spray add?
A fine finishing mist that adds shine and softness to dry, styled hair without weighing it down.
When should I use Absolute Texturiser?
Spray it into dry, styled hair for grip, volume and a lived-in finish. It works well on beach waves and short cuts.
Is Absolute Mousse good for fine hair?
Yes. Mousse adds body and structure without heavy oils. Apply to damp roots and blow-dry for lift.
What is Absolute Finisher?
Finisher is a 150g finishing spray that holds your style in place and adds a soft glow as the last step.
Does 12 Reasons make a dry shampoo?
Yes. Absolute Dry Shampoo 132g refreshes hair between washes by absorbing oil at the roots.
Which 12 Reasons products suit curly hair?
Absolute Curl Cream for medium to coarse curls, Curl Crème (Original Lighter Hold) for softer definition, and Absolute Curl Amplifier to boost and refresh curls. There is also a Curl Cream and Curl Amplifier styling duo.
What are the Absolute Texturiser Powders?
They are 12g volumising powders with a tint, in Black and Dark Brown. They add lift and grip while blending with darker hair at the roots.
What is the Absolute Wax Stick for?
It is a 12g wax stick for taming flyaways and baby hairs and adding definition to sleek styles and updos.
What is the Creative Styling Crème?
A 250ml styling cream for shaping and smoothing with a flexible finish, suitable for short and medium styles.
Can I mix 12 Reasons ranges?
Yes. Keratin shampoo with a Marula Oil serum, for example, suits hair that is both damaged and dry.
How do I build a basic 12 Reasons routine?
Pick one range for shampoo and conditioner, add its mask weekly, then finish with its serum or an Absolute spray.
Should I use heat protectant before every blow-dry?
Yes. Using a heat protectant each time you apply heat is the best habit for keeping hair in good condition.
Can men use 12 Reasons?
Yes. The shampoos and conditioners suit any hair type, and Texturiser Powder, Wax Stick and Creative Styling Crème work well for men's styles.
Which 12 Reasons product helps with frizz?
The Argan Oil range, the Leave In Conditioning Spray and a little Marula Oil or Argan Oil serum on dry hair.
Is 12 Reasons suitable for oily roots?
Choose the lighter Argan Oil or Keratin shampoo, keep masks and serums to the lengths, and use Absolute Dry Shampoo between washes.
What is in a 12 Reasons gift set?
Each gift set pairs a 400ml shampoo, a 400ml conditioner and a 100ml serum from the same range. Choose from Keratin Strengthen & Shine, Marula Hydrate & Shine and Argan Moisturise & Shine.
What is in the 12 Reasons travel sets?
Each travel set bundles smaller sizes from one range. There are travel sets for Keratin, Marula Oil and Argan Oil, each at $28.99.
Are the 1000ml duos good value?
Yes. The Keratin, Marula Oil and Argan Oil 1000ml duos are $82 for a litre of shampoo and a litre of conditioner, well below buying the 400ml bottles.
Which 12 Reasons product should I try first?
A 50ml mask sachet at $6 is the easiest way to test a range. If you want a full routine, a $28.99 travel set covers shampoo, conditioner and more.
Is 12 Reasons a good gift?
Yes. The boxed gift sets and travel sets are ready to give, and the Absolute styling duo suits anyone with curls.
Can I use 12 Reasons after a keratin smoothing treatment?
The Keratin range is a natural fit for smoothed hair. Check with your stylist about how long to wait before washing and which shampoo they recommend.
Is Zilion an official 12 Reasons stockist?
Yes. Zilion is an official NZ stockist of 12 Reasons, and every product we sell is genuine stock.
Do you sell 12 Reasons in 1000ml sizes?
Yes. Every shampoo and conditioner comes in 1000ml, and there are 1000ml duos for Keratin, Marula Oil, Argan Oil and Purple.
Do you sell boxes of 12 Reasons mask sachets?
Yes. Keratin, Marula Oil and Argan Oil mask sachets are available in boxes of 12.
Does Zilion sell 12 Reasons bundles?
Yes. We stock duo, trio and quad bundles for Keratin, Marula Oil and Argan Oil, Purple duos and an Absolute curl styling duo.
How much does shipping cost for 12 Reasons orders?
Shipping is free on NZ orders over $85. Orders under $85 cost a flat $7.99 to metro and rural addresses.
How quickly will my 12 Reasons order arrive?
In-stock orders placed before 9am are dispatched the same business day. Metro deliveries take 1 to 4 business days and rural deliveries 3 to 7, and aerosols can take a little longer.
Can I pay with Afterpay or Zip?
Yes. Afterpay and Zip are both available at checkout.
What is your returns policy?
Unopened, unused items in original packaging can be returned within 30 days for a change of mind; return postage and a restocking fee of $10 or 10% (whichever is less) apply. If an item arrives damaged or faulty, email care@zilion.co.nz within 5 days of delivery.
Do you deliver to PO Boxes or overseas?
No. Our couriers do not deliver cosmetics to PO Boxes, and Zilion ships within New Zealand only.
Can I combine 12 Reasons with other brands for free shipping?
Yes. The $85 free shipping threshold applies to your whole cart, so you can mix 12 Reasons with any other brand.
What if a 12 Reasons product is out of stock?
Email care@zilion.co.nz with the product name and we will let you know when it is expected back or suggest the closest alternative.
How can I get advice on 12 Reasons products?
Email care@zilion.co.nz with your hair type and what you want to fix, and our team will recommend the right 12 Reasons range.
Want more options? Browse Purple Shampoo, Heat Protection and Hair Masks, or save on matching sets in Packs & Bundles.