Minimalist Skincare NZ | Official Stockist | Zilion
Minimalist in New Zealand
Minimalist is an Indian skincare brand built on one simple idea: put the active ingredient and its strength on the front of the bottle. Niacinamide 10%, Salicylic Acid 2%, Retinol 0.3%. You know what you are buying before you read the back label, which makes it far easier to build a routine around a specific skin concern.
Zilion is an official NZ stockist of Minimalist, with more than 50 products listed across face serums, cleansers, toners, moisturisers, sunscreen, lip care, body care and a growing haircare line. Prices sit between $16 and about $48, so Minimalist NZ shoppers can try a targeted active without paying luxury-brand prices.
About Minimalist
The brand's approach is ingredient-led and deliberately plain. Each formula is named after its key active and the percentage used, and the packaging is kept simple. Most products are aimed at one job: fading dark spots, clearing congested pores, rebuilding a weak barrier or protecting skin from UV.
Many of the actives will be familiar to anyone who reads ingredient lists. Niacinamide, alpha arbutin, tranexamic acid, salicylic acid, glycolic acid, hyaluronic acid, ceramides, squalane and retinol all feature. Alongside them sit newer ingredients such as Matmarine (a marine-derived oil regulator used in the Niacinamide 10% serum), Granactive Retinoid (hydroxypinacolone retinoate), copper peptide GHK-Cu with PDRN, and encapsulated retinal in the Vitamin K eye cream.
Minimalist has also moved into hair and scalp care with the same thinking. The Maleic Bond Repair Complex line uses maleic acid, transglutaminase and amino acids to strengthen damaged hair, the anti-dandruff products rely on piroctone olamine, climbazole and salicylic acid, and the Hair Growth Actives 18% serum combines Capixyl, Redensyl, Procapil, Anagain and Baicapil.
The Minimalist Range
Minimalist Serums are the core of the brand. Niacinamide 5% and 10% target oil, pores and marks; Alpha Arbutin 2% and Tranexamic 3% focus on pigmentation; Salicylic Acid 2% clears blackheads and breakouts; Vitamin C 10% and Vitamin C + E + Ferulic 16% brighten dull skin; Retinol 0.3% and 0.6%, Multi-Peptides 10% and Copper Peptide + PDRN 1.25% handle fine lines and firmness. Hyaluronic + PGA 2% is the hydration booster that suits almost everyone.
Minimalist Face Wash covers the cleansing step. Salicylic Acid + LHA 2% Cleanser is the acne-fighting option, Oat Extract 6% Gentle Cleanser is for sensitised skin, Aquaporin Booster 5% Cleanser is a hydrating wash at pH 5.5, and Alpha Lipoic + Glycolic 7% Cleanser brightens. Marula Oil Cleansing Oil removes sunscreen and waterproof makeup before your second cleanse.
Minimalist Moisturisers range from the oil-free Vitamin B5 10% Moisturizer for oily and combination skin to the richer Marula Oil 5% Face Moisturizer for dry skin. Ceramides 0.3% + Madecassoside is a light barrier gel, and B12 + Repair Complex 5.5% is made to calm redness.
Minimalist Sunscreen includes SPF 50 PA++++ in 50g and 100g, SPF 60 for longer sun exposure, the water-resistant Light Fluid SPF 50, and an SPF 30 Body Lotion. All the face sunscreens are described as having no white cast.
Minimalist Lip Care pairs the L-Ascorbic Acid 8% Lip Treatment Balm for pigmented, dry lips with Lip Balm SPF 30 for daily UV protection.
Minimalist Body Care takes actives below the neck: Salicylic Acid + LHA 2% Body Wash for body acne and rough skin, Niacinamide 5% Body Lotion for dry, flaky skin, and the aluminium-free Nonapeptide + AHA 6% Underarm Roll-On.
Minimalist Shampoo and Minimalist Hair Serums make up the haircare side. Choose Maleic Bond Repair Complex 3.5% Shampoo, Hair Mask and pre-shampoo Serum for damaged hair, Hydrating Factors 7.3% Shampoo for dry, frizzy hair, Anti Dandruff Shampoo 3.5% and CPH Complex Anti-Dandruff Serum for flakes, Frizz Control Complex SPF 30 Hair Serum for smoothing, and Hair Growth Actives 18% for hair fall.
Toners, oils and treatments sit in the main collection: PHA 3% Face Toner, Vitamin B12 + NMF 3% Face Toner, Glycolic Acid 8% Exfoliating Liquid, Squalane 100% Face Oil, Granactive Retinoid 2% Face Cream, the AHA BHA 10% Face Exfoliator and the stronger AHA PHA BHA 32% Face Peel.
Top 10 Minimalist Products
- Minimalist Niacinamide 10% Face Serum 30ml: niacinamide with zinc and Matmarine for oily, acne-prone skin, enlarged pores and acne marks. Also sold in 10ml and 60ml.
- Minimalist Salicylic Acid 2% Face Serum 30ml: a BHA exfoliant that works inside the pore to clear blackheads, breakouts and excess oil.
- Minimalist SPF 50 Sunscreen 50g: broad-spectrum SPF 50 PA++++ with a light texture, a natural finish and no white cast.
- Minimalist Alpha Arbutin 2% Face Serum 30ml: alpha arbutin with butylresorcinol for dark spots and uneven tone.
- Minimalist Retinol 0.3% Face Serum 30ml: a water-free starter retinol with coenzyme Q10 and bakuchiol oil for people new to retinoids.
- Minimalist Hyaluronic + PGA 2% Face Serum 30ml: four types of hyaluronic acid plus polyglutamic acid for multi-level hydration.
- Minimalist Vitamin B5 10% Moisturizer 50g: an oil-free panthenol moisturiser made for oily and combination skin.
- Minimalist Tranexamic 3% Face Serum 30ml: aimed at melasma, post-acne marks and stubborn hyperpigmentation.
- Minimalist Maleic Bond Repair Complex 3.5% Hair Shampoo 250ml: an everyday shampoo that strengthens damaged hair and makes it less prone to breakage.
- Minimalist Hair Growth Actives 18% Hair Serum 30ml: five scalp actives, including Redensyl and Capixyl, for hair fall and thinner-looking hair.
Best Sellers at Zilion
- Minimalist Nonapeptide + AHA 6% Underarm Roll-On 40ml ($24.70)
- Minimalist L-Ascorbic Acid 8% Lip Treatment Balm 12g ($19.00)
- Minimalist Glycolic Acid 8% Exfoliating Liquid 150ml ($24.00)
- Minimalist CPH Complex + Oligopeptide 0.8% Anti-Dandruff Serum 50ml ($24.55)
- Minimalist Polyhydroxy Acid (PHA) 3% Face Toner 150ml ($24.70)
- Minimalist Maleic Bond Repair Complex 5% Hair Mask 200g ($37.00)
- Minimalist Light Fluid SPF 50 Sunscreen 50ml ($28.64)
- Minimalist Copper Peptide + PDRN 1.25% Face Serum 10ml ($32.41)
- Minimalist Vitamin K + Retinal 1% Eye Cream 14g ($28.64)
- Minimalist Vitamin C 10% Face Serum 30ml ($36.51)
Benefits of Minimalist
- Clear labelling. The active and its strength are in the product name, so comparing Niacinamide 5% with 10%, or Retinol 0.3% with 0.6%, takes seconds.
- Targeted formulas. Each product is built for a specific concern, which keeps routines short and makes it easier to see what is working.
- A step up in strength. Several actives come in more than one concentration, so you can start gently and move up once your skin is used to it.
- Fragrance-light routines. Many serums, including Niacinamide 10%, are described as fragrance-free, silicone-free and paraben-free, which suits skin that reacts to perfume.
- Affordable actives. Most products cost between $20 and $37, and 10ml sizes of Niacinamide 10% and Vitamin C 10% let you trial an ingredient first.
- Face, body and hair. The same ingredient thinking carries into body washes, an underarm roll-on, lip balms and scalp care.
- Daily sun protection. Light SPF 50 and SPF 60 formulas with no white cast make the final step of a morning routine easier to stick with.
How to Choose the Right Minimalist Product
Oily skin, pores and breakouts: Salicylic Acid + LHA 2% Cleanser, then Salicylic Acid 2% or Niacinamide 10% Serum, finished with Vitamin B5 10% Moisturizer or Ceramides + Madecassoside.
Dark spots and uneven tone: Alpha Arbutin 2% for general pigmentation, Tranexamic 3% for melasma and post-acne marks, and Vitamin C 10% or Vitamin C + E + Ferulic 16% for dullness. Daily SPF is essential with any brightening routine.
Dry or sensitive skin: Oat Extract 6% Gentle Cleanser or Aquaporin Booster 5% Cleanser, Hyaluronic + PGA 2%, Niacinamide 5% (the gentler strength) and Marula Oil 5% Moisturizer or Squalane 100% Face Oil.
Fine lines and firmness: start with Retinol 0.3% or Granactive Retinoid 2% Face Cream, move to Retinol 0.6% once your skin tolerates it, and add Multi-Peptides 10% or Copper Peptide + PDRN in the morning. Vitamin K + Retinal 1% Eye Cream covers the under-eye area.
Texture and exfoliation: PHA 3% Toner is the gentle daily option, Glycolic Acid 8% Exfoliating Liquid works on face, body, underarms and scalp, and the AHA PHA BHA 32% Peel is a strong weekly treatment for experienced users.
Hair and scalp: damaged hair suits the Maleic Bond Repair trio; dandruff suits Anti Dandruff Shampoo 3.5% with the CPH Complex serum; dry, frizzy hair suits Hydrating Factors 7.3% Shampoo and Frizz Control Complex SPF 30 Hair Serum.
Why Shop Minimalist at Zilion
- Official NZ stockist. Zilion is an official stockist of Minimalist, so you are buying genuine product.
- Free shipping over $85. Orders under $85 ship for a flat $7.99 to metro and rural addresses, and a full serum, sunscreen and moisturiser routine usually clears the threshold.
- Afterpay and Zip. Split the cost of a complete routine into instalments.
- Fast dispatch. In-stock orders placed before 9am go out the same business day.
- Wide range in one place. More than 50 Minimalist products, including face, body, lip and hair care, alongside our wider Skincare collection.
- Real help. Unsure which active to start with? Email care@zilion.co.nz and our team will help you narrow it down.
Delivery Across New Zealand
We send Minimalist skincare across the country, from Auckland, Hamilton and Tauranga to Wellington, Christchurch, Dunedin and Queenstown, plus rural addresses. Metro orders usually arrive in 1 to 4 business days and rural orders in 3 to 7.
Minimalist FAQs
Where is Minimalist skincare from?
Minimalist is an Indian skincare brand. It is known for naming each product after its key active ingredient and the percentage used.
Why do Minimalist products have percentages in their names?
The number shows the concentration of the main active, for example Niacinamide 10% or Salicylic Acid 2%. It lets you compare strengths and choose the right level for your skin.
Which Minimalist niacinamide serum should I choose?
Niacinamide 10% suits normal to oily and acne-prone skin and contains zinc and Matmarine for oil control. Niacinamide 5% is the gentler choice for dry or sensitive skin, or if 10% feels too strong.
What is Matmarine?
Matmarine is a biotechnological extract derived from a marine microorganism. In the Niacinamide 10% serum it helps regulate oil and reduce the look of pores.
Which Minimalist serum is best for acne?
Salicylic Acid 2% Face Serum is the main breakout fighter, as it exfoliates inside the pore. Niacinamide 10% helps with oil and acne marks, and the two can be used at different times of day.
What is the difference between Alpha Arbutin 2% and Tranexamic 3%?
Both target pigmentation. Alpha Arbutin 2% with butylresorcinol is aimed at dark spots and blemishes, while Tranexamic 3% is designed for melasma, post-inflammatory marks and stubborn hyperpigmentation.
Which Minimalist Vitamin C serum should I buy?
Vitamin C 10% is formulated with PHA and centella water and comes in 10ml and 30ml. Vitamin C + E + Ferulic 16% is the stronger antioxidant option, with ferulic acid and vitamin E to support the vitamin C.
Is Minimalist Retinol 0.3% good for beginners?
Yes. Retinol 0.3% is formulated for people new to retinol and includes coenzyme Q10 and bakuchiol oil. Retinol 0.6% is the medium-strength step up once your skin has built tolerance.
What is Granactive Retinoid?
Granactive Retinoid is hydroxypinacolone retinoate, a newer retinoid. Minimalist's Granactive Retinoid 2% Face Cream targets fine lines with less irritation than traditional retinol and is described as suitable for sensitive skin.
What does the Copper Peptide + PDRN serum do?
It combines copper peptide GHK-Cu with sodium DNA (PDRN) to improve firmness and elasticity. It is a preventive anti-ageing serum sold in a 10ml bottle.
What does the Hyaluronic + PGA 2% serum contain?
It uses four types of hyaluronic acid molecules plus polyglutamic acid, a strong humectant. It hydrates at several levels and suits most skin types.
Which Minimalist sunscreen should I choose?
SPF 50 PA++++ in 50g or 100g is the everyday pick. SPF 60 gives extra protection for long days outdoors, and Light Fluid SPF 50 is a water-resistant, sweatproof option for sport and summer.
Do Minimalist sunscreens leave a white cast?
The face sunscreens are described as leaving no white cast, with a light texture and a natural, non-shiny finish.
Is there a Minimalist body sunscreen?
Yes. SPF 30 Body Lotion 150g is a broad-spectrum lotion that absorbs quickly without feeling greasy.
Which Minimalist moisturiser is best for oily skin?
Vitamin B5 10% Moisturizer is oil-free and made for oily and combination skin. Ceramides 0.3% + Madecassoside is another light gel option.
Which Minimalist moisturiser suits dry skin?
Marula Oil 5% Face Moisturizer, with vitamins E and F, is the richer cream for dry or damaged skin. B12 + Repair Complex 5.5% suits skin that is dry and easily irritated.
What is the Minimalist PHA 3% Toner?
It is a gentle daily exfoliating toner with polyhydroxy acid, plus prebiotics and probiotics. It helps refine pores, balance pH and hydrate.
How is Glycolic Acid 8% Exfoliating Liquid used?
It is a multi-purpose exfoliant for face, body, underarms and scalp. Apply with a cotton pad to clean, dry skin and follow with moisturiser.
How strong is the AHA PHA BHA 32% Face Peel?
It combines 25% AHA, 5% PHA and 2% BHA, so it is a strong weekly peel. Patch test first and avoid using it with other strong exfoliants on the same night.
What is the Minimalist underarm roll-on for?
Nonapeptide + AHA 6% Underarm Roll-On is aluminium-free and targets underarm darkness and odour. It is suitable for men and women.
What does the L-Ascorbic Acid 8% Lip Treatment Balm do?
It uses vitamin C to target dark, pigmented and dry lips. It is a 12g balm for regular use.
What is Maleic Bond Repair Complex?
It is Minimalist's haircare technology combining maleic acid, transglutaminase and amino acids to repair weak, damaged hair bonds. It is used in the shampoo, the 5% hair mask and the pre-shampoo hair serum.
What is in the Hair Growth Actives 18% serum?
It combines Capixyl, Redensyl, Procapil, Anagain and Baicapil to reduce hair fall and support fuller-looking hair. It is a 30ml scalp serum.
Does Minimalist make an anti-dandruff shampoo?
Yes. Anti Dandruff Shampoo 3.5% uses piroctone olamine, climbazole and salicylic acid, and is sulphate-free and fragrance-free. The CPH Complex + Oligopeptide Anti-Dandruff Serum is the leave-on partner.
What does Frizz Control Complex SPF 30 Hair Serum do?
It smooths frizz and boosts shine with keratin, ceramide and argan oil, and adds SPF 30 to help protect hair from the sun.
How do I layer Minimalist products?
Go from thinnest to thickest: cleanser, toner, water-based serums, then moisturiser, with sunscreen last in the morning. Leave a minute between layers so each one absorbs.
Can I use niacinamide and vitamin C together?
Yes, most skin handles both. If you prefer to separate them, use vitamin C in the morning under sunscreen and niacinamide at night.
When should I use Minimalist retinol?
Use retinol at night only, starting two or three times a week and building up. Always wear sunscreen the next morning.
Can I use salicylic acid and retinol on the same night?
It is best to alternate them, especially when starting out, to avoid dryness and irritation. Use salicylic acid one night and retinol the next.
How do I use the Maleic Bond Repair Hair Serum?
It is a pre-shampoo treatment. Apply it to damp or dry lengths before washing, leave it on as directed, then shampoo and condition.
How often should I use the Minimalist hair mask?
Use Maleic Bond Repair Complex 5% Hair Mask once or twice a week after shampooing, or more often on very damaged hair.
Should I patch test Minimalist products?
Yes, especially with acids, retinoids and the 32% peel. Apply a small amount behind the ear or on the inner arm and wait 24 hours.
How long do Minimalist serums take to show results?
It depends on the active and your skin. Hydration is noticeable straight away, while pigmentation and fine-line products usually need several weeks of consistent use.
Do I need a cleansing oil?
If you wear water-resistant sunscreen or makeup, Marula Oil Cleansing Oil helps break it down before your regular cleanser. It rinses off without leaving skin greasy.
Which Minimalist products help under-eye dark circles?
Vitamin K + Retinal 1% Eye Cream combines vitamin K, caffeine and encapsulated retinal for dark circles, puffiness and fine lines.
What is a good first Minimalist routine?
A simple start is a gentle cleanser, Niacinamide 5% or 10% depending on your skin, a moisturiser that suits your skin type, and SPF 50 in the morning.
Is Minimalist suitable for sensitive skin?
Several products are designed for sensitive skin, including Oat Extract 6% Gentle Cleanser, Niacinamide 5% and Granactive Retinoid 2%. Introduce one new product at a time.
Can men use Minimalist?
Yes. The serums, sunscreens, underarm roll-on and hair products are suitable for anyone, and the Salicylic Acid + LHA cleanser and body wash suit oily skin and body breakouts.
Which Minimalist products suit body acne?
Salicylic Acid + LHA 2% Body Wash is made for body acne and rough skin. Glycolic Acid 8% Exfoliating Liquid can also be used on the body.
Can Minimalist replace a prescription treatment?
No. Minimalist is cosmetic skincare. For persistent acne, melasma or scalp conditions, talk to a doctor or dermatologist.
Is Zilion an official Minimalist stockist?
Yes. Zilion is an official NZ stockist of Minimalist, and every product we sell is genuine.
Do you sell travel or trial sizes?
Yes. Niacinamide 10% and Vitamin C 10% come in 10ml bottles, and the Salicylic Acid + LHA Cleanser comes in 100ml as well as 250ml.
How much does shipping cost for Minimalist orders?
Shipping is free on NZ orders over $85. Orders under $85 cost a flat $7.99 to metro and rural addresses.
How quickly will my Minimalist order arrive?
In-stock orders placed before 9am are dispatched the same business day. Metro deliveries take 1 to 4 business days and rural deliveries 3 to 7.
Can I pay with Afterpay or Zip?
Yes. Afterpay and Zip are both available at checkout.
Can I return Minimalist skincare?
Unopened, unused items in original packaging can be returned within 30 days for a change of mind; return postage and a restocking fee of $10 or 10% (whichever is less) apply. Opened skincare cannot be returned for hygiene reasons unless it is faulty.
What if my order arrives damaged?
Email care@zilion.co.nz within 5 days of delivery with your order number and photos, and we will sort out a replacement or refund.
Do you deliver to PO Boxes or overseas?
No. Our couriers do not deliver cosmetics to PO Boxes, and Zilion ships within New Zealand only.
Can I track my order?
Yes. Once your order is dispatched you will receive an email with a tracking link.
How can I get advice on Minimalist products?
Email care@zilion.co.nz with your skin type and main concern, and our team will suggest where to start.
Building out your routine? Browse Face Serums, Sunscreen and Toners, or explore Anti-Dandruff Shampoo and Hair Serums for scalp and hair care.