Joico NZ | K-Pak, Defy Damage & Colour | Zilion
Joico in New Zealand
Joico is an American professional haircare and colour brand, and one of the names hairdressers trust most for repair. Its K-Pak reconstruction line built that reputation, and the brand now covers bond care, blonde care, hydration, curls, colour protection, styling and a full salon colour system in LumiShine, Vero K-Pak, Blonde Life lighteners and Color Intensity brights.
Zilion is an official NZ stockist of Joico, with more than 400 products listed: 300ml shampoos and 1000ml salon sizes, masques, leave-ins and treatments, styling products, every LumiShine and Vero K-Pak shade we carry, developers and lighteners, plus duo, trio and quad bundles. For anyone looking for a Joico stockist in New Zealand that carries the care and the colour, it is all here in NZ dollars.
About Joico
Joico organises its care range by concern, so each line has a clear purpose and a matching shampoo, conditioner and treatment. K-Pak is the reconstruction system for damaged hair, built on Joico's Quadramine Complex. Defy Damage is bond-protective care, with the KBOND20 Power Masque and the in-salon ProSeries bond system. Blonde Life brightens and tones lightened hair, Moisture Recovery is for dry, coarse or thick hair, Hydra Splash hydrates fine to medium hair, and Colorful is the sulfate-free anti-fade line for colour-treated hair.
Alongside these sit YouthLock with collagen for mature or fragile hair, JoiFULL for volume, Curls Like Us for curls and coils, Scalp Vitality for scalp care, and the InnerJoi Hydrate, Preserve and Strengthen ranges.
The colour side is just as deep. LumiShine includes permanent crème colour, Lumi10 permanent colour and ammonia-free Liquid Demi gloss shades, with matching crème developers. Vero K-Pak permanent colour comes with Veroxide developers and VeroLight lightening powder. Blonde Life adds lightening powder, balayage and crème lighteners, Demi Gloss and Quick Tone toners, and Color Intensity offers semi-permanent brights and pastels.
The Joico Range
Joico Shampoo and Joico Conditioner. Every care line has its own shampoo and conditioner, most in 300ml and 250ml and in 1000ml salon bottles. Popular picks include K-Pak Reconstructing Shampoo, Defy Damage Protective Shampoo, Blonde Life Brightening Shampoo, Moisture Recovery Shampoo and Hydra Splash Shampoo.
Joico Hair Masks and Hair Treatments. K-Pak Reconstructor, Defy Damage KBOND20 Power Masque, Moisture Recovery Treatment Balm, Hydra Splash Gelée Masque, K-Pak Color Therapy Luster Lock, YouthLock Collagen Treatment Masque and the Blonde Life violet, silver and rose champagne enhancing masques.
Joico Leave-In Treatments and Hair Oils. Hydra Splash Replenishing Leave-In, Moisture Recovery 24HR Moisture Recharge Leave-In, Defy Damage Protective Shield, Blonde Life Brilliant Glow Brightening Oil and K-Pak Color Therapy Glossing Oil.
Joico Hair Styling and Hair Spray. JoiWhip, JoiGel, Hair Shake, Beach Shake, Dream Blowout, Heat Hero, Humidity Blocker+, Power Spray, Weekend Hair Dry Shampoo and the Curls Like Us stylers.
Joico Scalp Care. The Scalp Vitality line: Exfoliating Foaming Scrub, Refreshing Shampoo and Replenishing Essence.
Joico Hair Colour. LumiShine permanent crème, Lumi10 and Liquid Demi shades, LumiShine and Vero K-Pak developers, Vero K-Pak permanent colour, VeroLight and Blonde Life lighteners, Blonde Life Demi Gloss and Quick Tone toners, Color Intensity semi-permanent brights and InstaTint. Colour tools such as tint brushes, bowls and applicator bottles are in Joico Tools & Accessories.
Joico Gift Sets & Packs. Gift packs, shampoo and conditioner duos in 300ml and 1000ml, trios and quads with masques, oils and leave-ins, and lightener and developer duos.
Top 10 Joico Products
- Joico K-Pak Reconstructor 150ml: the protein-rich treatment with Quadramine Complex that rebuilds strength in damaged hair.
- Joico Defy Damage KBOND20 Power Masque 150ml: a bond-strengthening masque that reduces breakage and restores softness.
- Joico Blonde Life Violet Shampoo 300ml: violet pigments neutralise brass and yellow in blonde, platinum and highlighted hair.
- Joico Moisture Recovery Treatment Balm 250ml: an ultra-hydrating deep conditioner for dry, coarse or thick hair.
- Joico Hydra Splash Replenishing Leave-In 100ml: lightweight moisture and detangling for fine to medium hair.
- Joico Colorful Anti-Fade Shampoo 300ml: a sulfate-free wash with antioxidants to help colour stay vibrant.
- Joico YouthLock Collagen Shampoo 300ml: collagen-infused care for mature or fragile hair that breaks easily.
- Joico Curls Like Us Hydrate Define Curl Crème Styler 200ml: hydrates, defines and smooths curls with less frizz.
- Joico Scalp Vitality Refreshing Shampoo 300ml: cleanses, balances oil and refreshes the scalp.
- Joico JoiFULL Volumizing Shampoo 300ml: lifts fine, flat hair and removes build-up for more body.
Best Sellers at Zilion
- Joico Defy Damage Trio Gift Pack ($64.99)
- Joico Colorful Duo Gift Pack ($57.00)
- Joico Blonde Life Silver Enhancing Masque 150ml ($42.00)
- Joico Tint Brush Wide ($10.00)
- Joico Blonde Life Duo Gift Pack ($57.00)
- Joico Applicator Bottle ($10.00)
- Joico 1000ml Pump ($6.00)
- Joico InstaTint Mermaid Blue 50ml ($24.00)
- Joico Color Intensity Titanium 118ml ($46.00)
- Joico InnerJoi Sea Salt Spray 150ml ($42.00)
Benefits of Joico
- Repair you can feel. K-Pak and Defy Damage are built for hair weakened by colour, lightening and heat.
- A line for every concern. Repair, bond care, blonde, hydration, moisture, colour protection, volume, curls, scalp and mature hair.
- Sulfate-free options. Colorful and Defy Damage Protective Shampoo are sulfate-free for gentler cleansing.
- Salon sizes. Most shampoos and conditioners come in 1000ml, and a 1000ml pump makes them easy to use.
- Care and colour from one brand. LumiShine, Vero K-Pak, Blonde Life and Color Intensity sit alongside the care that protects the result.
- Bond protection in the salon. Defy Damage ProSeries 1 and 2 protect and strengthen bonds during colour, lightening, perm and smoothing services.
- Value bundles. Duos, trios and quads across the care lines, plus lightener and developer duos for colourists.
How to Choose the Right Joico Product
Damaged, over-processed hair: K-Pak Reconstructing Shampoo and Conditioner with K-Pak Reconstructor, or Defy Damage with the KBOND20 Power Masque if breakage is the main concern.
Blonde and lightened hair: Blonde Life Brightening for everyday care, Blonde Life Violet once or twice a week to cancel brass, and an enhancing masque in violet, silver or rose champagne.
Coloured hair: Colorful Anti-Fade, or K-Pak Color Therapy with Luster Lock for colour plus repair.
Dry, thick or coarse hair: Moisture Recovery and the Treatment Balm. For fine to medium hair that needs moisture without weight, choose Hydra Splash.
Fine, flat hair: JoiFULL Volumizing Shampoo, Conditioner and Styler.
Curls and coils: Curls Like Us crème, gelée and foam stylers.
Mature or fragile hair: YouthLock with collagen.
Oily or uncomfortable scalp: Scalp Vitality Scrub, Shampoo and Essence.
Salon colour: LumiShine, Vero K-Pak, Blonde Life lighteners and toners are professional products. Always carry out an allergy alert test 48 hours before every colour service.
Why Shop Joico at Zilion
- Official NZ stockist. Zilion is an official stockist of Joico, so every product is genuine stock.
- Care and colour. Over 400 products, from 300ml shampoos to individual colour shades and developers.
- Free shipping over $85. Orders under $85 ship for a flat $7.99 to metro and rural addresses.
- Afterpay and Zip. Spread the cost of a litre restock or a colour order.
- Fast dispatch. In-stock orders placed before 9am go out the same business day.
- Bundles and litres. Duo, trio and quad bundles, alongside our wider Packs & Bundles and Litres collections.
- Real help. Email care@zilion.co.nz and we will help you choose the right Joico line.
Delivery Across New Zealand
We send Joico nationwide, from Auckland, Hamilton and Tauranga to Wellington, Christchurch, Dunedin and Queenstown, and to rural addresses in between. Metro orders usually arrive in 1 to 4 business days and rural orders in 3 to 7. Aerosols such as hairsprays and dry shampoo can take a little longer because they travel as dangerous goods.
Joico FAQs
What is Joico?
Joico is an American professional haircare and colour brand. Its range covers repair, bond care, blonde care, hydration, colour protection, styling and salon hair colour.
What is Joico K-Pak?
K-Pak is Joico's reconstruction system for damaged hair. It includes Reconstructing Shampoo and Conditioner, the K-Pak Reconstructor treatment, Intense Hydrator and Clarifying Shampoo.
What does K-Pak Reconstructor do?
It is a protein-rich treatment with Joico's Quadramine Complex that rebuilds and strengthens hair weakened by chemical services, heat and styling.
What is Joico Defy Damage?
Defy Damage is a bond-protective care line. It includes Protective Shampoo and Conditioner, the KBOND20 Power Masque, Protective Shield, Invincible spray, Sleepover Treatment and the ProSeries salon system.
What is the KBOND20 Power Masque?
It is an intensive bond-strengthening masque from the Defy Damage line that helps repair damage, reduce breakage and restore softness and shine. It comes in 150ml, 500ml and a 10ml sachet.
What is Defy Damage ProSeries?
ProSeries is an in-salon bond system. ProSeries 1 Bond Protector is used during colour, lightening, perm and smoothing services, and ProSeries 2 is the bond-strengthening treatment.
What is Joico Blonde Life?
Blonde Life is Joico's blonde care and lightening range. It includes Brightening and Violet shampoos and conditioners, enhancing masques, Brilliant Glow oil, lighteners, developers, Demi Gloss and Quick Tone toners.
What is the difference between Blonde Life Brightening and Violet?
Brightening is everyday care for lightened hair. Violet contains violet pigment to neutralise brassy and yellow tones, so it is usually used once or twice a week.
Which Blonde Life masque should I choose?
Violet Enhancing Masque cools yellow tones, Silver Enhancing Masque gives a brighter silver finish, and Rose Champagne Enhancing Masque adds a soft rosy tone.
What is Joico Moisture Recovery?
Moisture Recovery is for dry, coarse or thick hair. The range includes shampoo, conditioner, Treatment Balm and the 24HR Moisture Recharge Leave-In.
What is Joico Hydra Splash?
Hydra Splash hydrates fine to medium hair without weighing it down. It includes shampoo, conditioner, Gelée Masque and the Replenishing Leave-In.
What is Joico Colorful?
Colorful is the sulfate-free anti-fade line for colour-treated hair, with shampoo, conditioner and Anti-Fade Serum.
What is K-Pak Color Therapy?
K-Pak Color Therapy combines colour protection with repair. It includes Color Protecting Shampoo and Conditioner, Luster Lock treatment, Luster Lock Multi-Perfector Spray and Glossing Oil.
What is Joico YouthLock?
YouthLock is a collagen-infused range for mature or fragile hair, with shampoo, conditioner, Treatment Masque and Blowout Crème.
What is Joico JoiFULL?
JoiFULL is the volumising range for fine or flat hair, with shampoo, conditioner and a volumising styler.
What is Curls Like Us?
Curls Like Us is Joico's curl styling range, including Hydrate Define Curl Crème Styler, Define Seal Curl Defining Gelée and Smooth Bounce Curl Hydrating Foam.
What is Joico Scalp Vitality?
Scalp Vitality is a scalp-care line with Exfoliating Foaming Scrub, Refreshing Shampoo and Replenishing Essence.
What is Joico LumiShine?
LumiShine is Joico's salon colour system. It includes permanent crème colour, Lumi10 permanent colour, ammonia-free Liquid Demi gloss shades and crème developers.
What is LumiShine Liquid Demi used for?
It is an ammonia-free, deposit-only demi-permanent colour used by colourists for glossing, toning, correcting and blending grey.
What is Vero K-Pak colour?
Vero K-Pak is a permanent colour line used with Veroxide developers, alongside VeroLight lightening powder and VeroGlaze No Lift.
What is Joico Color Intensity?
Color Intensity is a semi-permanent, direct-dye colour range in brights, pastels and metallics such as Titanium, Silver Ice, Rose Gold and Mermaid Blue. A Clear Mixer lets you dilute shades to pastels.
Is Joico hair colour for home use?
LumiShine, Vero K-Pak and the Blonde Life lighteners are professional products designed for trained hairdressers. Color Intensity is a direct-dye semi-permanent colour; follow the instructions and patch test before use.
Do I need a patch test before using Joico colour?
Yes. Carry out an allergy alert test 48 hours before every colour service, even if you have used the product before.
How do I use Blonde Life Violet Shampoo?
Lather into wet hair, leave for a minute or two for extra toning, then rinse. Use it once or twice a week and alternate with Blonde Life Brightening Shampoo.
How often should I use K-Pak Reconstructor?
For very damaged hair, use it as a weekly treatment after shampooing, then follow with conditioner. Reduce how often you use it as your hair recovers.
How do I use the KBOND20 Power Masque?
Apply to clean, damp hair from mid-lengths to ends, leave for a few minutes, then rinse thoroughly.
How do I use a Joico leave-in?
Spray or smooth through towel-dried hair, comb through to detangle, then style as usual.
Can I mix Joico ranges?
Yes. For example, many blondes use Blonde Life shampoo with a K-Pak or Defy Damage treatment, and you can pair Colorful with Hydra Splash Leave-In.
Which Joico is best for bleached hair?
Defy Damage or K-Pak for strength, combined with Blonde Life for tone and brightness.
Which Joico is best for frizz?
Moisture Recovery suits thick, frizzy hair. Humidity Blocker+ and Dream Blowout help control frizz when styling.
Which Joico is best for fine hair?
JoiFULL for volume, or Hydra Splash if your fine hair is also dry.
Which Joico products are sulfate-free?
Colorful Anti-Fade Shampoo and Defy Damage Protective Shampoo are described as sulfate-free. Check each product page for other lines.
Which Joico is best for a dry scalp?
Scalp Vitality is designed for scalp care. If dryness, flaking or itching persists, see your GP or pharmacist.
I am new to Joico. Where should I start?
Choose the line that matches your main concern and start with its shampoo and conditioner, or a duo bundle, then add the matching masque or leave-in.
Does Joico come in 1000ml?
Yes. Most Joico shampoos and conditioners come in 1000ml, and we sell a Joico 1000ml pump to fit.
Does Zilion sell Joico gift packs?
Yes. We stock Defy Damage, Colorful, Blonde Life, Hydra Splash, K-Pak and Moisture Recovery gift packs, along with duo, trio and quad bundles.
Is Zilion an official Joico stockist?
Yes. Zilion is an official NZ stockist of Joico, and every product we sell is genuine stock.
Can I buy individual Joico colour shades?
Yes. LumiShine, Lumi10, Liquid Demi, Vero K-Pak, Blonde Life Demi Gloss and Color Intensity shades are each listed as separate products.
Do you sell Joico developers?
Yes. LumiShine Crème Developer comes in 5, 10, 20, 30 and 40 vol, Vero K-Pak Veroxide in 10, 20, 30 and 40 vol, and Blonde Life Coconut Oil Developer in 5 and 20 vol.
Is the Joico product I want in stock?
Stock is shown on each product page. Email care@zilion.co.nz if something is sold out and we will let you know when it is due back.
How much does shipping cost?
Shipping is free on NZ orders over $85. Orders under $85 cost a flat $7.99 to metro and rural addresses.
How quickly will my Joico order arrive?
In-stock orders placed before 9am are dispatched the same business day. Metro deliveries take 1 to 4 business days and rural deliveries 3 to 7.
Why do some Joico products take longer to arrive?
Aerosols such as hairsprays and dry shampoo travel as dangerous goods, which can add a little transit time.
Can I pay with Afterpay or Zip?
Yes. Afterpay and Zip are both available at checkout.
Can I combine Joico with other brands for free shipping?
Yes. The $85 threshold applies to your whole cart.
Can I return an opened Joico product?
No. For hygiene reasons, opened or used products cannot be returned unless they are faulty.
What is your returns policy for unopened products?
Unopened, unused items in original packaging can be returned within 30 days for a change of mind. Return postage and a restocking fee of $10 or 10% (whichever is less) apply.
What if my order arrives damaged?
Email care@zilion.co.nz within 5 days of delivery with your order number and photos, and we will arrange a replacement or refund.
Do you deliver to PO Boxes or overseas?
No. Our couriers do not deliver cosmetics to PO Boxes, and Zilion ships within New Zealand only.
Who can I ask for advice on Joico?
Email care@zilion.co.nz with your hair type and concerns, and our team will recommend the right Joico line.
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